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Are You Too Hard to Reach?

No More Cold Calling

The business world is enamored with social media and texting as channels to communicate and connect. But these social channels often prevent people from socializing and having live conversations. Phone conversations are still important, more so than through any other channel besides face-to-face meetings. .

Eloqua 240
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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

As the Sales Leader, you have high expectations for Marketing to deliver. Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0. Each member of your Sales Team can develop a personal brand. Just ask Eloqua. Your prospects are undoubtedly already spending time in these channels.

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5 Marketing Trends That will Impact 2013

SBI Growth

There has been a proliferation of tools and channels. When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels. Look for more focus in 2013 on how to leverage different channels and integrate campaigns. Learn how buyers behave and engage in different channels.

Trends 316
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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

As a VP of Sales, what is your biggest fear when it comes to competitors? As a result, you should include it as part of your Sales Cadence. Include it as a part of your agenda during regular sales meetings. Social media channels and news sources are great ways to monitor competition. Wikipedia).

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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. With account-based marketing, the efforts of sales and marketing are aligned to convert leads. But the same is not the case with account-based marketing.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. The integration should pass a campaign id to the tool, unique for each marketing channel and campaign.

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Is Lead Generation Slipping Away From Marketing?

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Sales and marketing operate on different frequencies. Sales isn’t into sharing data. Marketing’s plate is full.