SBI Growth
APRIL 20, 2013
An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. For instance: Trade Shows.
Pointclear
MAY 10, 2012
On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” ” Inbound Marketing: Search Spending Up—Mobile Search Even More So.
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Pointclear
MAY 10, 2012
On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” ” Inbound Marketing: Search Spending Up—Mobile Search Even More So.
Tenfold
SEPTEMBER 19, 2017
In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. Interestingly, among the B2B companies surveyed in the Forrester study, there is a decreasing resistance to social selling. Enterprise Adoption of Social Selling.
The ROI Guy
MARCH 6, 2017
Sales reps and channel partners will resist using a complex business case / ROI tool with customers. Integration into Playbooks and Channel Portal can help as well, promoting the business value tools as content – at the right time and place in the selling process. Second unnecessary complexity is a negative drag on tool adoption.
LeadFuze
JANUARY 1, 2022
Sell direct or through channels, inside outsource sales team or field outsource sales team, inbound lead generation versus outbound cold calling. A study conducted by Eloqua found that most marketers are not aware of how to use call recordings as a sales tool. Building a repeatable sales model. What are the best ways to sell?
Pointclear
SEPTEMBER 5, 2013
Via Eloqua. The average American uses three or more devices to access the Web, according to a recent study by ValueClick Media and Greystripe. This presents the need for marketers to integrate their channels for a uniformed customer experience. Infographic: Spice Up Your Marketing Mix. Via Direct Marketing News.
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