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An Antispam Masterclass for Great Email Marketing

Appbuddy

Merging data from a broad cross-section of email service providers (ESPs), the report confirms email’s role as a highly effective marketing channel, despite the challenges posed by the pandemic. Carefully monitor the negative impact prospecting mailings (sent by affiliate partners, for example) can have on first-party campaigns.

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Ethical & Exceptional Email: How to Rank Top for Both

Appbuddy

This feeds into their email messaging—their most important channel—and Sarah showed examples of the clever automated email messaging that is generated. This is where our partners at Validity come in—Everest has been a game changer for us.”

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The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

A domain name that people can read and remember is the all-important link between the two channels. . We’ll use our own website as an example. Take, for example, “everest.validity.com.” Take, for example, “everest.validity.com.” Most also communicate directly with prospects and clients via email.

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Email Tips to Prepare for a Record-Breaking Peak Sales Season

Appbuddy

Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . For example, Timberland uses browse data to send site visitors a personalized, triggered message notifying them that supply is limited for the item they were viewing. . Marketers need a more effective plan. .

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Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

Appbuddy

Lead-up starts around two weeks before the big day, and their cross-channel email and SMS campaigns focus on tugging the heartstrings. She’s a big fan of Validity Everest to make sure her business-critical emails make it to customers’ inboxes. For cat litter provider PrettyLitter , Valentine’s Day is an opportunity to have some fun.

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How to Escape the Sales “Feast or Famine” Trap

Sales Hacker

For example, you concede on some terms of a deal just so you can get it closed before the end of the quarter while waiting would have meant a more lucrative deal for your company. This is like trying to climb a mountain with heavy and unnecessary baggage — nobody needs to pack a hairdryer to summit Everest.

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Top 6 Tips for Communicating With Consumers During a Natural Disaster

Appbuddy

With email becoming one of the top channels to engage with consumers, competition within the inbox is increasing. Now that we know what to look for, here are some examples of brands that sent well-executed emails during natural disasters: Publix. You might be asking yourself, what does this have to do with email?