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Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

Your email marketing campaigns are a critical channel for your business. Whether you’re a B2C company selling direct to consumers or a B2B company engaging your subscribers, you’re religiously following all your Key Performance Indicators (KPIs) and doing everything you can to boost them across campaigns. The company’s data network.

Everest 52
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Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

Your email marketing campaigns are a critical channel for your business. Whether you’re a B2C company selling direct to consumers or a B2B company engaging your subscribers, you’re religiously following all your Key Performance Indicators (KPIs) and doing everything you can to boost them across campaigns. The company’s data network.

Everest 52
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Email ROI: Many Happy Returns

Appbuddy

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! year-on-year increase.

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Celebrating the 50th Anniversary of Email

Appbuddy

Since September, global open rates have risen following the introduction of Apple’s Mail Privacy Protection (MPP). However, the increased email volume meant that total website traffic from the email channel was still considerably greater. But there are always new challenges, even for tried-and-true communication channels like email.

Everest 52
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The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

A domain name that people can read and remember is the all-important link between the two channels. . Looking at this web address, we know “everest” is a subdomain of the parent domain “validity.com.” Recall where they signed up to get your messages . Most also communicate directly with prospects and clients via email.

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Email Tips to Prepare for a Record-Breaking Peak Sales Season

Appbuddy

Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . In addition, marketers will be up against rising global email volumes (global sending volumes have risen by 82 percent in the past two years!) Warm up your IP or domain . Marketers need a more effective plan.

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Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

Appbuddy

Lead-up starts around two weeks before the big day, and their cross-channel email and SMS campaigns focus on tugging the heartstrings. Kate draws on her wealth of experience to advise the following: Use the post-holiday period to review active/inactive data segments.