Appbuddy

DECEMBER 16, 2020

So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? The savviest (and most successful) email marketers are constantly innovating and finding new ways to provide value to not just their subscribers, but to their company overall. It’s simple.

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Appbuddy

JANUARY 11, 2022

As marketers, we’re used to facing new challenges—but last year took the cake. . For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. . How can marketers plan to “expect the unexpected?” .

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Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! Benchmarks: ROI, budgets, and key challenges.

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Appbuddy

DECEMBER 14, 2021

However, the increased email volume meant that total website traffic from the email channel was still considerably greater. Since then, email has become the preferred communication channel for marketers and consumers, scoring highly for trust and relevance with consumers, and for measurability and ROI with marketers.

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Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Your email marketing campaigns are a critical channel for your business. Validity’s Everest is built on top of the innovation legacies of Return Path and 250ok – two giants in the email marketing industry. The value of a partner like Validity.

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Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Your email marketing campaigns are a critical channel for your business. Validity’s Everest is built on top of the innovation legacies of Return Path and 250ok – two giants in the email marketing industry. The value of a partner like Validity.

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Everest ROI Vendor Campaigns 52

Appbuddy

SEPTEMBER 23, 2021

Ethical marketing is a hot topic right now, especially with the introduction of Apple’s Mail Privacy Protection (MPP) functionality. Forward-thinking marketers recognise it’s possible to square this circle by being ethical and exceptional. This is where our partners at Validity come in—Everest has been a game changer for us.”

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Appbuddy

AUGUST 22, 2022

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Marketers need a more effective plan. .

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Appbuddy

FEBRUARY 13, 2023

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.

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Appbuddy

FEBRUARY 2, 2021

Validity and the Data & Marketing Association (DMA) recently published the ”Email Data Quality: Compliant, Correct, and Complete” report. It highlights how important most marketers consider data quality and its three core tenets of compliance, correctness, and completeness. The report also contains plenty of good news.

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Appbuddy

MAY 27, 2021

With email becoming one of the top channels to engage with consumers, competition within the inbox is increasing. Validity’s Everest platform is here to help ensure this campaign is successful and the relationship between the brand and the consumer strengthens – even during the darkest days.

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Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! With AMP offering all the functionality (and much more) once promised by kinetic, marketers have a strong incentive to adopt this technology in 2021.

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Appbuddy

JUNE 23, 2022

Email is a top revenue-driving channel for most businesses. Marketing and security professionals should beware of the following SPF shortcomings that might leave their programs vulnerable to cyberattacks. . We’ll cover how to use SPF to prevent email fraud, protect your brand reputation, and boost your email deliverability.

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Appbuddy

JANUARY 12, 2021

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

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Appbuddy

JULY 29, 2021

Marketers have leveraged the email channel to communicate with subscribers more than ever before. Although it sounds simple, it is actually a very complicated issue that can stump even the most experienced email marketer. It’s hard to overstate the impact of COVID-19 on the email landscape. What is your DMARC Compliance rating?

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LeadFuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. Expanding Through Social Media Channels Social media platforms aren’t just for selfies anymore—they’re prime real estate for marketing techniques designed specifically with consumer behavior in mind.

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Appbuddy

APRIL 14, 2022

Smart use of accessibility enhances brand reputation, amplifies ethical positioning, and increases ROI from the email channel. . We polled over 250 email marketers to see how far along they were with accessibility initiatives at their organizations. Implementing email accessibility sounds like a no-brainer, right?

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Appbuddy

MAY 18, 2021

Email is consumers’ preferred channel for receiving marketing communications , and the basis of any email marketing program is the quality of the mailing list. You can check your IP Reputation score on our website, or get a more detailed report within our Everest solution.

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Hubspot Sales

OCTOBER 5, 2017

Try to do that for hours on end, and your boredom will reach Mount Everest heights. After trying that strategy for a few weeks, you’ve realized your efforts are better spent on other channels. Use HubSpot Marketing for this, or try a free tool like Buffer or Hootsuite. 5) Add everything.

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Appbuddy

NOVEMBER 17, 2020

When lockdown first became reality back in March/April, email marketers had to adjust their strategies overnight to address a very different set of needs. Also offset sends to before and after top of the hour: 70% of marketing email volume is sent during the first 10 minutes of the hour, so avoiding this peak will help improve delivery.

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Appbuddy

DECEMBER 7, 2020

The email highlights multi-channel options to support, and John Lewis also offers advice on cheering up friends and family who are struggling during this period. John Lewis has also stepped back from its previous blockbuster campaigns, adopting a theme of giving to charity rather than giving presents.

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