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On Track for Email Success

Appbuddy

There are a number of good news stories: Most popular marketing channel. Email remains the preferred marketing channel ( 72% of respondents), and this aligns strongly with consumer feedback ( 92% ). While driving sales remains an important email objective, this has declined year-on-year (YoY). Not just offers and promotions.

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How to Escape the Sales “Feast or Famine” Trap

Sales Hacker

And with every sale, customers aren’t just buying your product or service, they were buying YOU. And while feast or famine is at least partially inevitable — even great salespeople lose deals due to factors outside of their control — the extreme highs and lows that many sales reps feel as a result of it don’t have to be.

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Email Tips to Prepare for a Record-Breaking Peak Sales Season

Appbuddy

Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Let’s look at steps email marketers can take now to ensure a record-breaking peak sales season. . During peak sales season, many senders increase send volume and frequency, often dramatically and suddenly.

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The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

A domain name that people can read and remember is the all-important link between the two channels. . Validity.com” is the domain for the address “ sales@validity.com ”. . Looking at this web address, we know “everest” is a subdomain of the parent domain “validity.com.” Take, for example, “everest.validity.com.”

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Marking 10 Years of Publishing Daily

Anthony Iannarino

Everest, I did no writing at all. As much as I love my In the Arena podcast and my YouTube channel, a format I am going back to in 2020, at heart, I am a writer. The post Marking 10 Years of Publishing Daily appeared first on The Sales Blog. For 13 days in Tibet, including a trip to basecamp on Mt.

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Innovation Starts With “A”

Appbuddy

Senders now use AI for send-time optimisation, engagement prediction, best offer selection, better personalisation, and next-best channel identification.For example, Validity customer eBay implemented Phrasee (an AI-powered copywriting technology) to optimise subject line and headline copy within its email, resulting in a click rate uplift of 42%.

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Accelerated Interactivity Accelerates Customer Loyalty

Appbuddy

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

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