3 Examples of Creative B2B Marketing Initiatives

Zoominfo

We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives. As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Instead, they recycled topics they’re already familiar with and distributed them in a different format, using different channels.

45 Top YouTube Channels for Marketing Professionals

Zoominfo

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Go check out this channel for in-depth, educational marketing content.

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Sales Strategy Example

The Digital Sales Institute

This sales strategy example can also act as a template to document your sales plans and goals. Before we go into a sales strategy example, lets cover four important pre-planning actions. Sales Strategy Example – 4 Choices. The sales strategy example to follow is “Thrive”. The Ideal Sales Strategy Example Plan. New distribution channels. Every sales strategy example could include IDEAS.

5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. This last example was by far our most expensive campaign — but also our most lucrative. Not every campaign will be a resounding success, as shown by a few of the examples above. It’s no secret that these days, the majority of B2B marketing campaigns are planned and executed across digital channels.

The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Check out the Sales Hacker YouTube channel for a wide range of content, from talk about sales readiness to developing curiosity and passion.

8 Things Your Channel Can Learn From American History

Allbound

The same pattern of growth and decline that was experienced by Americans throughout the years, can be expected to take hold of any sector of your business, including the channel. Here are eight key factors your channel can learn from American History: 1. If things are not going as planned in your channel partner program, change them. The post 8 Things Your Channel Can Learn From American History appeared first on Partner Relationship Management Software (PRM).

Sales Focus: Online Channels vs. Traditional Tactics

The Pipeline

Community-style message boards, blogs, and websites may also be ideal channels to add to your digital strategy. Some examples might include business cards, postcards, or business swag (think branded water bottles, key chains, or pens). • Increased Permanency. The Pipeline Guest Post – Megan Totka. The Internet has opened up a whole new world of marketing and advertising tactics.

The 4 Types of Channel Marketing Partners

Allbound

The 4 Types of Channel Marketing Partners. Navigating the world of channel marketing can be tricky, especially when common industry terms overlap. To help unravel some of the confusion around the different types of channel-marketing partnerships (and to help you save face with your partners), here’s everything you need to know about the four main types of channel-marketing partners. Channel Partnerships, Untangled.

The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. Another potentially game-changing strategy: Using a channel sales model. The Definition of Channel Sales. With channel sales, you rely on third parties to sell your product or service.

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

DiscoverOrg Sales

And we’ve got examples. If your prospect has a social presence that allows you to do sufficient research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. How to write a BASHO cold email (with tons of examples). Here are eight highly effective methods – packed with examples that worked – of cold BASHO emails: Understand your prospect’s pain points.

What Channels Should Be Part of Your Next Outbound Campaign?

Cience

Don’t get me wrong, I do like all these channels to generate demand and leads. This is where a multi-channel, highly targeted outbound campaign can spur new growth with new logos of your best-fit clients. The Go-To Channel: Cold Emails. The Throw-Back Channel: Cold Calls.

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

And we’ve got examples. If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. How to Write a BASHO Cold Email (With Tons of Examples). Take the example of selling into IT Staffing and Recruiting companies. In this next example, Diego, an SDR, was a previous user of our product.

How to Use Your Social Media Channel for More Sales

Sales and Marketing Management

A popular athlete promoting your physical therapy website for example can do wonders for your brand. With some social media channels, Facebook for example, to get your page and business noticed you may need to pay for advertised posts. Well you can share your promotions and discounts via your social media channels meaning you are more likely to see a conversion to a sale once a customer has visited your website.

5 Tactics to Improve Your Follow-Up Cadence [With Examples]

Sales Hacker

Email, phone calls , and LinkedIn are still the top three most used channels for communicating with prospects, but advancements in technology and changes in buyer behavior have changed HOW top salespeople use these channels. These same advancements have also added two new channels into the mix: video and texting. For the sake of our examples, we’ll assume that these leads are within your company’s ICP. Here’s an example: Hey [First Name].

Three Examples Of Negotiating Failures

The Accidental Negotiator

Time Warner and CBS got into a fierce contest that resulted in CBS being dropped from Time Warner’s lineup of channels for a month. The post Three Examples Of Negotiating Failures appeared first on The Accidental Negotiator.

Sales Resume Examples from Successful HubSpot Reps

Hubspot Sales

Sales Resume Examples. Chris Moore, channel account manager, HubSpot Cambridge. For example, I have extensive direct and channel sales experience. For example, hiring team's often look for someone competitive. She says, “Another example would be to explain a time you accomplished a goal. Putting together a resume is never a fun task. What’s the latest protocol? What buzzwords should you include? How will you set yourself apart?

5 Tips to Prevent Channel Conflict

Allbound

Even for the most channel-centric companies, partner conflict is inevitable. To increase channel sales, it’s vital to keep your product top of mind with your partners. Channel managers are often the “face” of their organization within channel relationships. The channel manager’s decisions during partner conflicts can have dire consequences. There are two sides to preventing channel conflict. An example of this is Allbound’s unified pipeline feature.

Outbound Email Templates: Examples of (Real) Emails that Get Replies

Sales Hacker

Examples of outbound email subject lines. I want to avoid too many email exchanges and move the conversation quickly onto a more personal channel. That’s a great example of a company with a clever vision. For example, I use a prospecting tool to get me a ready list of prospects instead of sourcing contacts manually, as well as when I don’t have the time to do a deep research on prospects because my list is huge.

Choosing the Right Sales Motion for Your Business (28 Real-World Examples)

Sales Hacker

Let’s dive into 28 world-class examples of how real companies use these different sales motions to drive revenue growth. Here are seven real-life examples of SaaS companies taking advantage of field sales at different revenue stages.

9 Professional Email Signature Examples That Work in 2019

Hubspot Sales

Professional Email Signature Examples and Tips for 2019. Donald Kelly, founder of The Sales Evangelist, includes a sharp photo, a link to his website, and social media icons to guide his peers to other channels of connection. This example, from Senior Director Chris Orlob carries Gong’s signature purple color across phone, email, and website icons, and wraps things up with the company’s eye-catching logo.

3 Stages of Competitive Channel Programming

Openview

Crafting your channel program should be a very deliberate activity. Although you may start with the channel in an opportunistic model, building a program with careful thought and purpose will serve the business in the long run. I’d like to offer you a simple three-stage process model to help you build strategic, competitive channel programs and put you on the path to sustainable revenue from your indirect channels.

2019’s Top Channel Incentive Tips

Allbound

Incentive programs are critical to any successful channel sales model. For example, referral partners likely won’t be motivated by the same things as affiliate partners. Here’s some more advice to building a successful channel incentive program: 1.) The post 2019’s Top Channel Incentive Tips appeared first on Partner Relationship Management Software (PRM).

3 Ways to Use MDFs More Effectively in the Channel

Allbound

When used correctly, market development funds (MDFs) can be an excellent way to grow your channel business. Market development funds are made available by a brand to help channel partners sell more of their products. On the flip side, when the right strategy is put in place, MDFs can be a successful way to grow your channel program. Cisco Systems is a good example of a company with a program that’s well managed and has positive results.

Email Prospecting: An Example of a Bad Email Transformed

The Sales Hunter

For years I’ve collected and saved examples of good and bad emails. The example below is an email a friend sent to me. (I’ve Bad Email Example: Subject Line: Recruiting Your Channel Partners. I was curious if you had any concerns about how your channel partners will hit your revenue goals or if you are trying to figure out what is and isn’t working in your partner community. Good Email Example (Revised from above): Subject line: Amco.

How To Boost Channel Sales & Clean Up Your Partner Pipeline

Allbound

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales? Unlike direct sales, in which a company sells a product or service directly to the end user, channel sales relies on a third party to take a product or service to market.

What Does Successful Channel Partner Onboarding and Enablement Look Like?

Allbound

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales? Unlike direct sales, in which a company sells a product or service directly to the end user, channel sales relies on a third party to take a product or service to market.

Top 10 Problems with Channel Sales - Don't be Held Hostage

Understanding the Sales Force

Ignored in all of these articles are those clients and companies that sell through channels. The channels are many, and include stocking distributors, brokers, retailers, VARs, agencies, partners, resellers, rep firms and more. The salespeople charged with selling to and through a channel are different - in many ways - and their goals, expectations, activities, skill sets and strategies must be different as well. Channel sales is quite different.

Increasing Channel Partner Engagement by Creating a Better Partner Program Experience

Allbound

In a previous Allbound Podcast , Diane Krakora , Principal at PartnerPath , discussed partner profitability, structuring a channel program, and three things that partners care about. As she claims, many SaaS companies share a similar challenge: They’re fast-growing, and because of their successful—and obviously attractive—product, many companies have a strong value proposition for why a channel partner should work with them.

Increasing Channel Partner Engagement by Creating a Better Partner Program Experience

Allbound

In a previous Allbound Podcast , Diane Krakora , Principal at PartnerPath , discussed partner profitability, structuring a channel program, and three things that partners care about. As she claims, many SaaS companies share a similar challenge: They're fast-growing, and because of their successful—and obviously attractive—product, many companies have a strong value proposition for why a channel partner should work with them.

New Product Launch – Identifying the Right Promotional Channels

Sales Benchmark Index

Then generate demand through promotional channels. Make sure you have the right promotional channels for your product launch. Download the Persona Ecosystem tool to explore the ideal channels for your promotion plan. For example you might be going more upstream in company size. The target audience for the new product was different, yet the promotion channels the same. There was no imaginative brainstorming of potential channels.

7 Biggest Benefits of Starting a Channel Partner Program

Allbound

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. It can also expand your distribution channels, improve your industry knowledge, support your marketing efforts, and increase your lead generation.”. But for those who choose to start their own channel partner program, the benefits are, without doubt, worth the effort.

7 Biggest Benefits of Starting a Channel Partner Program

Allbound

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. It can also expand your distribution channels, improve your industry knowledge, support your marketing efforts, and increase your lead generation.”. But for those who choose to start their own channel partner program, the benefits are, without doubt, worth the effort.

5 Ways These Remarkable Channel Leaders are Improving Their Partnerships

Allbound

Being a channel manager isn’t an easy job. While a Google search will provide plenty of “best practices” for channel management, we wanted to take a deeper dive. In this post, we sought advice from leaders that are on the front lines of channel management. We spoke with three channel leaders from different industries. The channel leaders we spoke to about this article are: Ryan Klekas, Partner Manager, Bombora. Tristan Moore, Channel Account Manager, OtterBox.

Ask the Experts: Channel Success Tips for 2020

Allbound

Channel partners provide several benefits to your company. Successfully managing partner relationships and maintaining channel sales results is key to your success. We asked some of the top channel leaders about the keys to partner success: 1) Put In The Work for Your Partners. “To To us, successful channel partnerships are about reversing the logic from them selling on behalf of you, to you selling on behalf of them. For example, I run a digital marketing agency.

Sales dashboard templates, examples & KPIs for high-performing teams

Close.io

Sales dashboard examples: which type do you need to use? Examples. For example, using sales benchmarks like the 30/50 rule for cold emailing and calling , you can analyze your sales funnel from the top down to see where you need to make adjustments. The average profit margin visualizes the average profit made across all products, services, bundles, and sales channels to highlight your most profitable efforts. Sales dashboard examples: Which type do you need to use?

The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. To help you find the right ones, I invested a few hundred hours over the last few months sifting through dozens of these channels to create what I think is the first-ever guide to sales training video channels on YouTube. HubSpot’s YouTube channel covers both sales and marketing topics.

5 Ways to Attract More Channel Partners

Allbound

If you’re running a channel sales operation, you know that attracting the right partners is crucial. Currently, 60 percent of channel partners report needing better systems and processes to ensure quality, which means you need to have a solid recruitment plan in place. Here are five ways to attract the best channel partners: 1. With this strategy, your organization can establish authority, and channel partners will feed the demands of their customers with your offerings.

How to craft effective sales emails for every stage of the sales pipeline (with examples)

Salesmate

Sales email examples for drafting compelling emails. Here are a few sales email examples that can help you in drafting compelling emails at different stages of the sales pipeline. Cold email examples. Sales email example for scheduling call. Nurturing email example.

How to Leverage New Learning Channels for Client-Facing Professionals

Allego

But incremental learning, with real value, comes from more informal channels, when people are able to listen to and watch practical applications live and “in color.” Someone calling on Merrill Lynch about our strategic income approach, for example, would be able to locate all the collateral they needed, plus a related success story and a video that showed how it was done in real time. Driving Adoption of New Learning Channels. Today’s post is by Joseph D.

5 Ways to Wake Up Sleepy Channel Partners

Allbound

If your channel is feeling a little bit stagnant, it may seem like your channel partners have also gone into hibernation this winter. If that’s the case, you may need to make a few changes to your program to help motivate your partners and arm them with what they need to accelerate channel sales in the year ahead. Remember that your channel partners are individuals with their own personal preferences and working styles. Have an open communication channel.