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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

What customers looked for in the past is not guaranteed to be the same now or when the crisis ends. Fully functional sales and marketing teams will be needed to navigate the shift in customer behavior and new emphasis on digital channels. The majority of those considering purchases are seeking new solutions in the wake of the crisis.

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The race to bigness

Sales and Marketing Management

A great example of this is General Motors. I guarantee you that the lines of business where it is laying people off – the manufacturing of sedans in the United States – is a money-losing business and a declining business. One example that is prominent here is Amazon Web Services. People say, “How is this possible?

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