The Top 52 Sales Books Every Sales Pro Should Read
Gong.io
SEPTEMBER 19, 2018
Author Jack Trout is an expert storyteller, using examples from Wal-Mart, Dell, and Southwest to flesh out campaigns that brilliantly, effectively, lucratively differentiated products and thrust them into a higher position of power within the marketplace. Scared selling is ineffective selling. The New Solution Selling.
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