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The Top 52 Sales Books Every Sales Pro Should Read

Gong.io

Author Jack Trout is an expert storyteller, using examples from Wal-Mart, Dell, and Southwest to flesh out campaigns that brilliantly, effectively, lucratively differentiated products and thrust them into a higher position of power within the marketplace. Scared selling is ineffective selling. The New Solution Selling.

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How to create a sales playbook that drives results

PandaDoc

Even if you hire the best sales reps , this doesn’t guarantee success. Explain the best practices of the negotiation process and give actionable advice and examples on how to handle objections. You need to train them and equip them with the right strategies and tools to succeed, such as the right CRM system , and a sales playbook.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. The New Solution Selling. This is the update to Mike Bosworth’s early 90’s classic, Solution Selling. Agile Selling.