article thumbnail

Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Part of this re-evaluation has led many to believe it’s time to bid farewell to the Marketing Qualified Lead (MQL) as a primary metric and embrace the concept of pipeline as the new kingpin of success in marketing efforts. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

article thumbnail

Revive Stagnant Pipeline with These 6 Proven Tactics

Sales Hacker

This pipeline slowdown calls for something other than ‘more of the same.’ It calls for extreme intentional in order to dislodge stuck deals and reinvigorate the pipeline – this week we’ve got you covered on core tactics that are working to move the needle. Examples of ways to execute this: Direct ways. Let’s get into it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. Your website is your best source to pull inbound leads into your pipeline. Opt for logistics pipeline software with features to find and target the right prospects in seconds.

article thumbnail

The 6 Crucial Stages Of A B2B Sales Funnel (Plus Examples)

Gong.io

Then, we‘ll discuss how you‘d actually go about using it in practice, and share a few helpful examples to illustrate. Let‘s say, for example, you use a B2B sales funnel model with the following stages: Awareness. The best sales funnel examples are those that work as a high-level model. We use pipelines. sales pipelines.

article thumbnail

Customers, Employees and Influencers as High Performing Sales and Marketing Channels

The Pipeline

The Pipeline Guest Post – Dick Beedon. And they can do it at scale and more efficiently than traditional channels. The Benefits of New Channels are Compelling (examples). Other reasons customers, employees and influencers make good sales and marketing channels; 1. The path to purchase has changed forever.

Channels 296
article thumbnail

How a Multi-Channel Approach to Prospecting Influenced 73% of our Sales Pipeline

Hubspot Sales

This post looks at how a podcast I developed has helped our company significantly influence the sales pipeline. It also explores how social media fits into a true multi-channel approach. Our strategy is to understand what today's sales professionals find valuable and consistently share that high-value content through multiple channels.

article thumbnail

10 Tips for building a stronger sales pipeline

SalesLoft

The sales pipeline is the lifeblood of every sales team, providing a visual representation of where all opportunities stand in the sales process. A good sales pipeline can help sales reps move prospects along the sales cycle, from nascent opportunity to closed sale, forecasting more accurately as they go. a sales rep’s quota.