PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks
Sales Hacker
MAY 6, 2019
I would imagine that the channels have changed. AdWords, social, Linkedin, you have to think about them in a strategic cohesive view, rather than think about the channel, people, and accounts that you want to serve. Marketing cannot do the one-to-one personalized consultation, give examples, and go in-depth. I love to do themes.
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