I cut our Facebook spend from $20,000 to zero and nothing tragic happened
AUGUST 30, 2018
In my first 90 days as the Head of Growth for Nutshell , I cut our Facebook spend from $20,000 a month to zero and the sky never fell. No correlation in overall spend, none in individual channels. Which Channels Are Driving Actual Sales. In this case, was it Nutshell or Facebook.