I cut our Facebook spend from $20,000 to zero and nothing tragic happened

Nutshell

In my first 90 days as the Head of Growth for Nutshell , I cut our Facebook spend from $20,000 a month to zero and the sky never fell. No correlation in overall spend, none in individual channels. Which Channels Are Driving Actual Sales. In this case, was it Nutshell or Facebook.

Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

Openview

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel – Cons.

45 Top YouTube Channels for Marketing Professionals

Zoominfo

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. Featured Video: How to Add Facebook Purchase Pixel Event Code.

Sales Focus: Online Channels vs. Traditional Tactics

The Pipeline

Facebook, Twitter, and Instagram offer great outlets for marketing and a variety of tools to help you build your network and share your message. • Bigger Reach. Community-style message boards, blogs, and websites may also be ideal channels to add to your digital strategy.

How to Measure Content Marketing Success for Your Channel Partners

Allbound

Marketing is all about building brand awareness and customer engagement in order to turn leads into customers, and channel marketing is all about achieving cost efficiency while reaching end users through your channel partners.

How to Use Your Social Media Channel for More Sales

Sales and Marketing Management

With some social media channels, Facebook for example, to get your page and business noticed you may need to pay for advertised posts. Well you can share your promotions and discounts via your social media channels meaning you are more likely to see a conversion to a sale once a customer has visited your website. Using these four tips above, you can improve your sales and influence and get your brand noticed through your social media channels. .

The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! If you’re in need of a sales reboot, check out the Criteria for Success YouTube channel.

The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. If his stamina alone isn't enough to inspire you, his YouTube channel -- "Success Channel" -- will.

A Guide to Choosing the Best Digital Channel for Your Business [Infographic]

Connext Digital

Digital channels present new markets and new opportunities for businesses. But, there are many businesses, whether small or large, that have not realized the power of digital channels, while some of those who do still fail to harness its full potential in reaching their business goals. With several digital marketing channels available, you need to choose the tools worth focusing on to get you a step closer to your goals. Kinds of Digital Channels for Your Business.

Half of sales reps view prospects’ Facebook profiles before meetings

SugarCRM

In the era where customer data is gold, the sales rep you just spoke with may have also checked out your recent Facebook posts. In our SalesTech survey , more than half (53%) of sales reps said Facebook is a valuable research tool when it comes to preparing for meetings with prospects. The research reveals that sales professionals are increasingly turning to social media channels to help them build a picture of potential clients.

Authenticity Increases Sales Part I

Increase Sales

Yesterday I registered for a 90 minute webinar on Facebook for Business. My brain began shouting so why the promotion about Facebook for Business? Authenticity matters in any marketing channel such as social media. Share on Facebook.

How to Approach Multi-Channel Marketing

Salesfusion

Multi-channel marketing is now a must. Which channels you use and how you use them can make all the difference. And you likely use each channel in a different way and for different purposes. Because you shouldn’t just be asking which one channel is right.

The best social selling platforms and how to use them

Base CRM

There are many platforms available for social selling, such as LinkedIn, Twitter, and Facebook, as well as others like Quora, Reddit, and Instagram. Repost content that has performed well on other channels. Facebook. Why it’s relevant: Facebook is not always considered the best social-selling tool, primarily because of its user base. Unlike Twitter and LinkedIn, Facebook is typically used more for personal communications.

Gratitude Is a Two Way Street in Business and Life

Increase Sales

Social media provides both a marketing channel and incredible opportunities to express one’s gratitude. Share on Facebook. Business Ethics Dan Waldschmdit gratitude marketing channel sales pitches social media thank you notesIs it just me or has gratitude become a less traveled street than in years gone by? What happened to personal thank you cards or even small gifts to acknowledge the work efforts of others?

30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Allbound Best Practices Blog Article Channel Partners PRM Solutions

Hanging Out Where Our Customers Hang Out

Partners in Excellence

7% are on Facebook. I can just imagine all of us trying to socially surround these 140 people on LinkedIn, or the 35 poor souls on Facebook, or the 30 on Twitter or 5 on Google +. Clearly, some industry segments will have higher utilization of social channels.

Stop Wasting Your Time On Social Selling!

Partners in Excellence

Recently, someone wrote me saying: “I have absolutely no idea how you have time to spend so long on Twitter/Facebook/LinkedIn, plus write articles for every site imaginable – and respond to all the comments…” This individual thought I was possibly wasting my time.

The Problem with Marketing, It’s an Ongoing Decision Making Process

Increase Sales

With all the types of marketing channels available from paid advertising to social media posts such as content marketing to referrals, chaos can quickly take over. Marketing Channel of Paid Advertising. Marketing Channel of Social Media Posting Through Content Marketing.

Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

Companies can respond to complaints in real time thanks to Twitter and Facebook, and in the process, customers who are angry and dissatisfied can become happy customers. Follow Debbie on Twitter ( [link] and Facebook ( [link] ), and visit her blog at [link]. Share on Facebook.

Social Networking Annoyances

Partners in Excellence

Every day, I get dozens of connection requests through all sorts of channels. Facebook Humor LinkedIn Social SellingEarly on, as I was building my networks, I didn’t scrutinize the requests very closely. If someone seemed nominally interesting, I was glad to connect.

The Weaponization Of Social Media

Partners in Excellence

It seems that we have taken all that was bad about the old school channels–advertising, the phone, direct mail, email, replacing it with the new, “cooler” channels. We can attack new markets, new channels, all in the quest of increased engagement.

Does Your Blog Reinforce These Brand Expectations?

Increase Sales

The questions for you to be asking yourself regarding the actual content of this content marketing channel might be: Am I providing relevant content? Share on Facebook. Marketing blog brand expectations content marketing marketing behaviors marketing channel social media

What’s All The Fuss About Social Selling?

Partners in Excellence

Discussions about “How many sales has twitter/linkedin/facebook/tumblr/foursquare…… generated for you” are meaningless to me. Camps line up on both sides of the argument, many declaring it a total waste of time–our customers aren’t buying through social channels. But that’s no different than other channels or vehicles we also exploit. We have learned, that we can’t rely on any single channel.

Shallowness And Networking!

Partners in Excellence

They’re using every channel possible–LinkedIn, Twitter, Facebook, Google +, and more. Blogging Communicating Customer Experience Facebook LinkedIn Social Networking Trust It’s clear we’re in a frenzy of networking and connecting.

Building Your Personal Brand

Partners in Excellence

A lot of the discussion about Personal Branding has to do with leveraging Social Channels in building huge networks of followers. Our customers are hanging out in different places now, increasingly in social channels. There’s a lot written about building Personal Brands.

Hanging Out Where Our Customers Hang Out

Partners in Excellence

We first met and engaged on Twitter, and have since developed a deep and rich relationship, leveraging many channels, including the old school F2F. Blogging Change Communicating Customer Experience Facebook Future Of Buying Humor LinkedIn Prospecting Social Networking

How Social Media Springboards Your Emotional Intelligence

Increase Sales

Social media is highly rated as a marketing channel and yet some fail to recognize how social media is a springboard for improving emotional intelligence. Share on Facebook. Marketing Daniel Goleman emotional intelligence ideal customer leadership talents marketing channel social medi

What’s All This About Social Selling?

Partners in Excellence

When you peel it back, it’s a lot of talk about technology–choose your favorite; Twitter, Facebook, LinkedIn, Blogs, and so forth. Technology gives us alternative channels for commuting. Blogging Communicating Customer Experience Facebook Trust There’s a lot of talk about social selling. In theory, we’re all supposed to be Chattering, Yammering and Jiving. But is this what social selling is really about–technologies?

“Hiding” Behind Social Selling

Partners in Excellence

The channels by which we connect change and technology enables this. Blogging Change Communicating Customer Experience Facebook Overcoming Crises Professional Sales Responsibility Results Trust The post, “ What’s All This About Social Selling,” provoked a lot of reaction. As I started reading the discussions, I started thinking more. Do the “social tools,” make us less social?

Sales & Management Tips - Performance Based Results

Paul Cherry's Top Sales Techniques

More Free Stuff | Email Us | Get Started Now! Sales Training & Management Workshops | 302-478-4443. About Us. The Company. Our Training Approach. Paul Cherry. Patrick Connor News & Events. Corporate Sales Training. Overview. The SalesBridge™ Training Options. → On-Site Sales Training. → One-on-One Sales Coaching. → Web Seminars. → Keynote Speaking. Reinforcement Assessment. Sales Management Training. Overview Training Options for Managers.

Why email is killing your sales income

RingDNA

Whether it be text messages, iMessage, WhatsApp, Facebook Messenger, DM, email, or whatever else, we all have our messaging channel of choice. We live in a world of instantaneous communication. Through it, you can contact […]. The post Why email is killing your sales income appeared first on RingDNA Inside Sales Software & Enterprise Telephony for Salesforce. Inside Sales Sales Best Practices Sales Strategy cold call cold calling cold email sales calls

Connections, connections everywhere, and not a one to pitch

Leading Results Rambings

As soon as you are over that number, you have what are termed “Facebook friends” Not people on the proverbial Christmas card list, but people who you know of, and know of you. We do not however think of our Facebook friends regularly or first when we look to make referrals and introductions- they simply aren’t and can’t be top of mind. We’re happy to help you figure out how to use social channels in your business development mix.

“Social Value” – Do You Measure Up?

Jonathan Farrington

Your Facebook presence. Your YouTube channel. News: To follow … General Facebook Followers LinkedIn Links Social Media Social Selling Social Value Tweets Twitter YouTube

Churn 41

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible.

An Update On Removing the Social Apps from My Phone

Anthony Iannarino

Facebook. The time I spend on social channels has naturally declined. I have subscribed to a dozen or so channels, and before a trip, I download a few videos to listen to as if they were podcasts. Some time ago, I removed the social apps from my phone. Instagram. Twitter.

5 Ways To Sell To The Modern Day Buyer

MTD Sales Training

3) Target customers across multiple channels. Multiple channels means the customer needs to be approached in a variety of ways. As they are expanding their operations, you need to be available when they contact you over facebook, twitter, Instagram and others that customers are using.

Buyer 242

How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. But what is it that makes this marketing channel so great? You can meet him on Twitter and Facebook

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

The Value Of Brands In Social Media

Jeffrey Gitomer

I’ve been thinking a lot about the pervasiveness of brands in the social media channels. This week, Facebook made some significant changes in how people can connect with brands (and vice-versa).

Quick Tips to Utilize Social Selling and Leverage Your AEs Today

Sales Benchmark Index

Those on LinkedIn are strictly looking to do business, unlike Facebook and Twitter. LinkedIn creates more leads than Facebook, Twitter, or Blogging for B2B organizations. FacebookFacebook is crucial to building a brand. You’ll now have multiple unique channels.