Facebook or Instagram Marketing for Brand Promotion: Which is Better?


Facebook versus Instagram: Heated Rivalry. The two giants of social networking, Facebook and Instagram won’t stop sparking controversy and dispute over their supremacy regarding digital marketing. Having established itself as the most popular and profitable social media channel for leading a virtual life, Facebook, one the one hand, attracts businesses with its highly advertisement-friendly interface. Facebook. Facebook. Facebook vs. Instagram.

Sales Focus: Online Channels vs. Traditional Tactics

The Pipeline

Facebook, Twitter, and Instagram offer great outlets for marketing and a variety of tools to help you build your network and share your message. • Bigger Reach. The biggies include Facebook, Twitter and LinkedIn, but there are hundreds of other social media sites that you might consider using based on your type of business and your audience, among other factors. Community-style message boards, blogs, and websites may also be ideal channels to add to your digital strategy.

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How to Use Your Social Media Channel for More Sales

Sales and Marketing Management

With some social media channels, Facebook for example, to get your page and business noticed you may need to pay for advertised posts. Well you can share your promotions and discounts via your social media channels meaning you are more likely to see a conversion to a sale once a customer has visited your website. Using these four tips above, you can improve your sales and influence and get your brand noticed through your social media channels. .

The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. Another potentially game-changing strategy: Using a channel sales model. The Definition of Channel Sales. With channel sales, you rely on third parties to sell your product or service.

Leverage Your Channel Sales Partners to Grow Revenue, with Jay McBain, Episode #115


For the first time ever on the #SellingWithSocial podcast, my guest and I address how sales organizations can identify and build relationships with channel sales partners to drive sales. This topic is of increasing relevance in the sales world because over 75% of world trade flows indirectly, through channels other than direct sales. Jay leads Forrester’s research and advisory for global channels, alliances, and partnerships. Want To Build A Channel Strategy?

45 Top YouTube Channels for Marketing Professionals


For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Featured Video: How to Add Facebook Purchase Pixel Event Code.

Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

OpenView Labs

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. That’s not to say that designing and building a successful channel sales program is easy. There are certain product and audience situations for which a channel strategy is more appropriate. Channel – Cons.

The Ultimate List of YouTube Channels for Sales Professionals


Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Check out the Sales Hacker YouTube channel for a wide range of content, from talk about sales readiness to developing curiosity and passion.

How to Approach Multi-Channel Marketing


Multi-channel marketing is now a must. Which channels you use and how you use them can make all the difference. As you move from one to the other it might not seem like a lot, but when you take a step back and look at the big picture, you likely engage with countless individuals and businesses on numerous different digital channels throughout the course of any given day. And you likely use each channel in a different way and for different purposes.

Half of sales reps view prospects’ Facebook profiles before meetings


In the era where customer data is gold, the sales rep you just spoke with may have also checked out your recent Facebook posts. In our SalesTech survey , more than half (53%) of sales reps said Facebook is a valuable research tool when it comes to preparing for meetings with prospects. The research reveals that sales professionals are increasingly turning to social media channels to help them build a picture of potential clients.

I cut our Facebook spend from $20,000 to zero and nothing tragic happened


In my first 90 days as the Head of Growth for Nutshell , I cut our Facebook spend from $20,000 a month to zero and the sky never fell. First, successful digital strategies depend on a blended, multi-channel approach to engaging, capturing, nurturing, and converting potential users to customers. With no correlation between our overall spend and sales growth, the next logical question to answer was…is the correlation being disrupted by a particular channel? Facebook Works.

How to Measure Content Marketing Success for Your Channel Partners


Marketing is all about building brand awareness and customer engagement in order to turn leads into customers, and channel marketing is all about achieving cost efficiency while reaching end users through your channel partners. However, it’s not enough to just create powerful, compelling content —it’s also critical to manage the distribution of that content and to understand how your channel partners are distributing it.

How to Approach Multi-Channel Marketing


Multi-channel marketing is now a must. Which channels you use and how you use them can make all the difference. As you move from one to the other it might not seem like a lot, but when you take a step back and look at the big picture, you likely engage with countless individuals and businesses on numerous different digital channels throughout the course of any given day. And you likely use each channel in a different way and for different purposes.

Authenticity Increases Sales Part I

Increase Sales

Yesterday I registered for a 90 minute webinar on Facebook for Business. My brain began shouting so why the promotion about Facebook for Business? Authenticity matters in any marketing channel such as social media. Share on Facebook. Marketing authenticity business growth strategy Facebook for business increase sales marketing channel social mediaWithin the sales process of marketing, selling and keeping, authenticity matters. Your word is your bond.

A Guide to Choosing the Best Digital Channel for Your Business [Infographic]

Connext Digital

Digital channels present new markets and new opportunities for businesses. But, there are many businesses, whether small or large, that have not realized the power of digital channels, while some of those who do still fail to harness its full potential in reaching their business goals. With several digital marketing channels available, you need to choose the tools worth focusing on to get you a step closer to your goals. Kinds of Digital Channels for Your Business.

The best social selling platforms and how to use them

Zendesk Sell

There are many platforms available for social selling, such as LinkedIn, Twitter, and Facebook, as well as others like Quora, Reddit, and Instagram. Repost content that has performed well on other channels. Facebook. Why it’s relevant: Facebook is not always considered the best social-selling tool, primarily because of its user base. Unlike Twitter and LinkedIn, Facebook is typically used more for personal communications.

Gratitude Is a Two Way Street in Business and Life

Increase Sales

Social media provides both a marketing channel and incredible opportunities to express one’s gratitude. Share on Facebook. Business Ethics Dan Waldschmdit gratitude marketing channel sales pitches social media thank you notesIs it just me or has gratitude become a less traveled street than in years gone by? What happened to personal thank you cards or even small gifts to acknowledge the work efforts of others?

30 of the Best SaaS Partner Programs (and Why They Are So Good)


As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Higher tiers also include referral bonuses, product discounts, and a dedicated channel manager. Agencies can monitor not just call performance, but all channel, campaign, and keyword data in one location.

How to Use Social Media to Recruit Channel Partners


For the longest time, channel partner recruitment put vendors in the driver’s seat. However, with the rise of digital channels and the inbound perspective on marketing, partners are able to be more picky about whom they work with. To make your channel partner program recruitment efforts successful, use these tips: . This starts with knowing who and what you are looking for in a channel partner. What social channels are your ideal partners on?

Stop Wasting Your Time On Social Selling!

Partners in Excellence

Recently, someone wrote me saying: “I have absolutely no idea how you have time to spend so long on Twitter/Facebook/LinkedIn, plus write articles for every site imaginable – and respond to all the comments…” This individual thought I was possibly wasting my time. I think it’s a fair question, many people wonder whether they should be investing in social channels, how much time to invest, whether there is a payoff.

What’s All The Fuss About Social Selling?

Partners in Excellence

Discussions about “How many sales has twitter/linkedin/facebook/tumblr/foursquare…… generated for you” are meaningless to me. Camps line up on both sides of the argument, many declaring it a total waste of time–our customers aren’t buying through social channels. But that’s no different than other channels or vehicles we also exploit. We have learned, that we can’t rely on any single channel.

10 Tips for Creating a Stellar LinkedIn Profile

Selling Energy

Unlike Facebook and Twitter, which can be a chaotic blend of personal and business content, LinkedIn is the perfect social media channel for business professionals. sales tips LinkedIn

5 Factors That Influence the Modern Consumer’s Buying Decision

Connext Digital

Due to the emergence of social media, review platforms, and other digital channels, consumers today don’t just want to make a purchase, they want to establish a relationship with a brand, as well. Recommendations taken from various channels. Since 78% of consumers are heavily influenced by a brand’s behavior on social media; platforms such as Facebook and Instagram allow you to strengthen your online presence.

The Problem with Marketing, It’s an Ongoing Decision Making Process

Increase Sales

With all the types of marketing channels available from paid advertising to social media posts such as content marketing to referrals, chaos can quickly take over. Regardless of the marketing channel being used, much of the basic information is derived from your strategic plan where you have invested the time for both internal and external appraisals. Marketing Channel of Paid Advertising. Marketing Channel of Social Media Posting Through Content Marketing.

Sales & Management Tips - Performance Based Results

Paul Cherry's Top Sales Techniques

More Free Stuff | Email Us | Get Started Now! Sales Training & Management Workshops | 302-478-4443. About Us. The Company. Our Training Approach. Paul Cherry. Patrick Connor News & Events. Corporate Sales Training. Overview. The SalesBridge™ Training Options. → On-Site Sales Training. → One-on-One Sales Coaching. → Web Seminars. → Keynote Speaking. Reinforcement Assessment. Sales Management Training. Overview Training Options for Managers.

Social Networking Annoyances

Partners in Excellence

Every day, I get dozens of connection requests through all sorts of channels. Facebook Humor LinkedIn Social SellingEarly on, as I was building my networks, I didn’t scrutinize the requests very closely. If someone seemed nominally interesting, I was glad to connect. Over time, I’ve become much more careful, primarily because accepting many requests opens a flood gate of unwanted emails, phone calls, and meaningless solicitations.

The Weaponization Of Social Media

Partners in Excellence

It seems that we have taken all that was bad about the old school channels–advertising, the phone, direct mail, email, replacing it with the new, “cooler” channels. We can attack new markets, new channels, all in the quest of increased engagement. Social media works, just as the phone, mail, email, and other traditional channels. Communicating with customers and prospects through any channel is about creating awareness.

Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

Companies can respond to complaints in real time thanks to Twitter and Facebook, and in the process, customers who are angry and dissatisfied can become happy customers. The business uses social media channels, Twitter and/or Facebook, to voice its concerns and then waits just like everyone else for a response and a resolution of its problem. So, how soon do you respond to your customers on Twitter and Facebook – whether they are individual customers or business customers?

Does Your Blog Reinforce These Brand Expectations?

Increase Sales

The questions for you to be asking yourself regarding the actual content of this content marketing channel might be: Am I providing relevant content? Share on Facebook. Marketing blog brand expectations content marketing marketing behaviors marketing channel social media Your target audience holds specific brand expectations when it comes to your blog.

Shallowness And Networking!

Partners in Excellence

They’re using every channel possible–LinkedIn, Twitter, Facebook, Google +, and more. Blogging Communicating Customer Experience Facebook LinkedIn Social Networking Trust It’s clear we’re in a frenzy of networking and connecting. There seems to be a rush to establish connections, friends, whatever. People are reaching out, connecting, racking up the numbers.

What’s All This About Social Selling?

Partners in Excellence

When you peel it back, it’s a lot of talk about technology–choose your favorite; Twitter, Facebook, LinkedIn, Blogs, and so forth. Technology gives us alternative channels for commuting. Blogging Communicating Customer Experience Facebook Trust There’s a lot of talk about social selling. In theory, we’re all supposed to be Chattering, Yammering and Jiving. But is this what social selling is really about–technologies?

Connections, connections everywhere, and not a one to pitch

Leading Results Rambings

As soon as you are over that number, you have what are termed “Facebook friends” Not people on the proverbial Christmas card list, but people who you know of, and know of you. We do not however think of our Facebook friends regularly or first when we look to make referrals and introductions- they simply aren’t and can’t be top of mind. We’re happy to help you figure out how to use social channels in your business development mix.

Hanging Out Where Our Customers Hang Out

Partners in Excellence

We first met and engaged on Twitter, and have since developed a deep and rich relationship, leveraging many channels, including the old school F2F. My point is, each person we want to connect and engage, has different preferences and channels through which we most effectively connect and engage. Blogging Change Communicating Customer Experience Facebook Future Of Buying Humor LinkedIn Prospecting Social Networking

“Hiding” Behind Social Selling

Partners in Excellence

The channels by which we connect change and technology enables this. Blogging Change Communicating Customer Experience Facebook Overcoming Crises Professional Sales Responsibility Results Trust The post, “ What’s All This About Social Selling,” provoked a lot of reaction. As I started reading the discussions, I started thinking more. Do the “social tools,” make us less social?

Building Your Personal Brand

Partners in Excellence

A lot of the discussion about Personal Branding has to do with leveraging Social Channels in building huge networks of followers. Our customers are hanging out in different places now, increasingly in social channels. Ultimately, however, our customers aren’t followers or “handles/id’s” on the social channels. There’s a lot written about building Personal Brands.

How Social Media Springboards Your Emotional Intelligence

Increase Sales

Social media is highly rated as a marketing channel and yet some fail to recognize how social media is a springboard for improving emotional intelligence. Share on Facebook. Marketing Daniel Goleman emotional intelligence ideal customer leadership talents marketing channel social media

Hanging Out Where Our Customers Hang Out

Partners in Excellence

7% are on Facebook. I can just imagine all of us trying to socially surround these 140 people on LinkedIn, or the 35 poor souls on Facebook, or the 30 on Twitter or 5 on Google +. However active we might be on social channels, however we might leverage them to engage our customers in conversations, if our customers aren’t hanging out on social channels, who are we talking to? Clearly, some industry segments will have higher utilization of social channels.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)


Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. First, this array of channels reflects a certain compelling reality: It’s a highly integrated landscape.

“Social Value” – Do You Measure Up?

Jonathan Farrington

Your Facebook presence. Your YouTube channel. News: To follow … General Facebook Followers LinkedIn Links Social Media Social Selling Social Value Tweets Twitter YouTube In days gone by – in fact, not so very long ago – people in my position were judged by the number of books they had written. Sales “spokespeople” churned out volume after volume, and were held in very high esteem – and quite rightly so.

Churn 31

Lead generation masterclass: 22 ways to expand your inbound marketing net


Read on to learn Sujan’s best lead generation tips from his BOUNDLESS 2020 session, including how to decide which channels to invest in, how to get more out of your paid marketing efforts, and how to get sales and marketing teams to (finally!) Too Many Channels: “Even the biggest companies in the world have their core channels. It’s generally three or four channels. The Wrong Timing: “I also see people using specific channels at the wrong times.