Zoominfo

MARCH 3, 2019

If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. Email is incredibly versatile and can be used in a variety of ways to help you stay up-to-date on the companies you care about most. Check it out!

Research 100

Research B2B Tools Company 100

Showpad

NOVEMBER 24, 2020

A crisis, by nature, disturbs the playing field, opening up new opportunities, weeding out outdated practices and forcing executives to take a harder look at core competencies. Now’s the time to rip up old playbooks and either pivot aggressively or double down on existing differentiators. Marketing alignment.

Lead Rank 52

Lead Rank Lead Scoring How To GoldMine 52

Nutshell

JANUARY 30, 2020

Powerful and versatile, CRMs are used to manage every aspect of the sales pipeline , from signing up newsletter subscribers to nurturing longtime customers, and literally everything in between. Someone might sign up for a newsletter, read it once, and then never interact with your company. Tracking source to sale.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

DiscoverOrg Sales

FEBRUARY 6, 2019

Accurate org charts are a goldmine for B2B sellers, because they display relationships between stakeholders, reporting structure, and job titles. Strategic post-event follow-up. The sales team might have a name to reach out to … but that person might not end up signing off the deal. And follow-up there is great.

Decision Maker 29

Decision Maker Video Outbound Influencer 29

BuzzBoard

OCTOBER 10, 2023

It’s not merely about ‘Keeping up with the Joneses’ ; it’s about setting new standards, innovating, and rewriting the rules of engagement. Social media marketing continues to be a channel that hurts them and they need maximum support with. These influencers often have highly engaged and niche-specific followers.

Trends 105

Trends Lead Rank Lead Scoring Social Media 105

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Channels used to promote the webinar. Focus your efforts on the channels most commonly used by your ideal buyers—for a B2B company LinkedIn or Twitter might make the most sense. 5. Post-webinar lead nurturing and follow-up.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Close.io

JANUARY 7, 2019

In this guide, I’m sharing every lesson I’ve learned, from what you need to do pre-launch, to how to succeed on launch day and maximize the days, weeks, and months that follow. Give your marketing team the same opportunity as your product team to listen to users, soak up that information, iterate, and test. Pre-launch plan checklist.

Strategy 132

Strategy How To Top of Funnel Follow-up 132

Nutshell

APRIL 26, 2023

CRM systems compile customer data from across multiple channels, allowing businesses to track leads and close more sales. With features like lead attribution in your CRM , your team can evaluate which channels bring in the most leads and adjust your marketing approach accordingly. What are the three types of CRM?

Marketing 171

Marketing SugarCRM CRM Campaigns 171

Zoominfo

JULY 18, 2019

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Focus your efforts on the channels most commonly used by your ideal buyers—for a B2B company LinkedIn or Twitter might make the most sense. Post-webinar lead nurturing and follow-up. But, don’t be afraid to test different platforms.

Lead Rank 100

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 100

Sales Hacker

NOVEMBER 6, 2020

Merely communicating that we’ll soon be releasing an integration has created enough buzz in online groups to keep our #demorequests Slack channel buzzing and our reps taking the credit cards of eager beta testers. Then, he found a goldmine of relevant leads using ZoomInfo and a bunch of contact information that was readily available online.

Promotion 77

Promotion Webinar Metrics Lead Rank Lead Scoring 77

Close.io

JANUARY 7, 2019

In this guide, I’m sharing every lesson I’ve learned, from what you need to do pre-launch, to how to succeed on launch day and maximize the days, weeks, and months that follow. Give your marketing team the same opportunity as your product team to listen to users, soak up that information, iterate, and test. Pre-launch plan checklist.

Strategy 64

Strategy How To Top of Funnel Follow-up 64

Zoominfo

JULY 30, 2018

As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time. Use this feedback to revise and bulk up content as needed. Break up content with headers, lists, bullet points, subheadings, and spaces. Does it answer the question in full?

Lead Rank 180

Lead Rank Lead Scoring Engineering Scale 180

SugarCRM

NOVEMBER 14, 2017

And if customer data is gold, treat it as such: collect it meticulously, sort it by shininess, and store it in a cool and dry (and always accessible) place: your goldmine – your CRM. For Backcountry, some of the things that drove the most success were: Recent order placement > follow up on shipment.

Customer 45

Customer Apparel GoldMine Retail 45

Hubspot Sales

JULY 10, 2020

For a skillful B2B salesperson, speaking directly to a roomful of people is a goldmine for lead generation. Global pandemic aside, everything from a burst pipe to a venue mix-up might force you to postpone or cancel your event. Instead, you should explore one of the following ways to turn the cancellation into sales opportunities.

Cancellation 99

Cancellation Opportunity B2B Conference 99