article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. Enter email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today.

Segment 219
article thumbnail

The Marketer’s Guide to Email List Segmentation

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. That’s why email list segmentation is the key to successful email marketing. What is Email List Segmentation? How is List Segmentation Effective? The days of batch and blast emails are long gone.

Segment 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. Enter: email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today.

Segment 124
article thumbnail

Best of PowerViews: Are You Tenacious About Sales Follow Up?

Pointclear

There are a few topics that come up regularly. For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Each interview is available on our blog and YouTube channel. LinkedIn is more buttoned up. Today''s Featured Guests.

Follow-up 207
article thumbnail

Customizing for Every Customer: How 1:1 Personalization Drives ROI

Personalization has moved beyond segmentation. It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI.

article thumbnail

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

Everyone in my world is doing virtual now — there’s little alternative,” says Shannon McCallion, director of field and channel marketing at Pcysys, a cybersecurity firm. We then treat full registrants as hot leads or MQLs, and the general attendee list as cold leads, ultimately following up with everyone.”

article thumbnail

Is Email the Best Way to Engage With an Audience?

Smooth Sale

Email Is A Better Communication Channel Social media is far more interactive but can influence people to interact when it may not be a fit due to the involvement of others they know. Customers often prefer to receive communications via email, making it a better channel for direct engagement. Each day, strive to build up your audience.