Sales Hacker

MAY 20, 2025

Is it going to be in new channels in which we sell, or new regions in which we operate? Which makes them sort of the gatekeeper and judge and jury on whether things are accurate. I have a Slack channel here where there’s hundreds of questions from our go-to-market team on the daily. Is it gonna be in hiring?

Engineering 106

Engineering Hiring Scale Forecasting 106

Zoominfo

APRIL 11, 2025

Engage with Context : Reach out using the right message, at the right time, through the right channel. You need data that can help you discern between gatekeepers and decision-makers. Score & Prioritize : Use data and behavioral signals to score leads and identify which leads will most likely convert.

Lead Generation 130

Lead Generation Lead Rank Lead Scoring Ideal Customer Profile 130

Hubspot Sales

OCTOBER 5, 2021

Sales development representatives and gatekeepers. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. How to Get Past the Gatekeeper When Cold Calling.

Gatekeeper 133

Gatekeeper Decision Maker How To Cold Calling 133

No More Cold Calling

APRIL 15, 2021

They don’t have to worry about getting past gatekeepers or heading off the competition, because they have the best possible competitive advantage—a relationship built on trust. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel. Can I Trust You?

Lead Gen 395

Lead Gen Sales Qualified Lead Marketing Qualified Lead Leads 395

No More Cold Calling

FEBRUARY 24, 2021

Seller access is a newly popular term for an old problem—the struggle to bypass gatekeepers and get meetings with high-level decision makers. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel. Seller Access: New Buzzword, Old Problem. Problem solved.

Referrals 308

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 308

Pointclear

JANUARY 26, 2012

But what are the most effective outbound marketing channels for kicking off a business relationship? These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota.

Media 233

Media netFactor Direct Mail Trade Show 233

Mr. Inside Sales

AUGUST 7, 2022

Click here to find all the new skills, scripts, and techniques that will help you blow past gatekeepers and connect with decision makers! If so, you should check out my channel on YouTube and binge a few quick tips you can use on your very next call to get better. It’s free, proven, and available to you now!

Resources 156

Resources Gatekeeper Face-to-face Decision Maker 156

Sales and Marketing Management

MARCH 26, 2018

Think of someone who disrupts an executive’s day by getting past the gatekeeper explaining he/she knows that person and is following up ‘our previous discussions’ – yeah right! In these three channels is where sales performance can be enhanced. Recipe for High-Performance Selling.

How To 218

How To Face-to-face Sales Qualified Lead Lead Capture 218

Zoominfo

NOVEMBER 9, 2020

Gone are the days when the salesperson can act as a gatekeeper of information, forcing the buyer to have to meet with them throughout the information-gathering stage. Success at this stage requires go-to-market teams to decipher which channels and messaging turns prospects into customers. Related blog: What is intent data?

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

DiscoverOrg Sales

SEPTEMBER 12, 2018

But you’ll have to call through the switchboard, so you’ll get a gatekeeper whose job is to make sure that you’re not going to waste that decision-maker’s time. So you call 1-800 numbers, you call through company directories, you get gatekeepers and switchboards. Guessing email addresses. Thank you for your time today.

Retention 185

Retention Data Video Gatekeeper 185

Mr. Inside Sales

APRIL 29, 2022

I was a little offended by this, but I took his advice and channeled my energy into my next pitch, and guess what? He said that wasting that on other sales reps (and taking them off the phone) was a waste of that energy, and that the best thing I could do after making a sale was to pick up the phone and make another one.

Face-to-face 156

Face-to-face Gatekeeper Energy Licensing 156

Zoominfo

APRIL 20, 2020

People are using their cell phones for business, and if your sales team has access to those numbers, they don’t have to deal with voicemails that are never checked or gatekeepers that won’t pass along their messages. Use your video conferencing and Slack channels to share pictures and memes to celebrate wins. Think about it.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Sales and Marketing Management

SEPTEMBER 4, 2018

In this context, I’m referring to companies that sell their products and services directly to their customer base rather than selling through retail or other sales channels (distributors, value-added resellers, system integrators, and so on). Are you speaking to decision makers or gatekeepers or influencers?

Hiring 222

Hiring Decision Maker Ideal Customer Profile Sales Qualified Lead 222

Alice Heiman

DECEMBER 6, 2022

Sales teams can no longer be gatekeepers of the buyer’s journey. Watch the podcast below or on our YouTube channel. We’ve created a process where the salesperson is a gatekeeper for information instead of giving it to consumers on their terms. It’s looking at the end-to-end customer journey and experience. [40:03]

Scale 127

Scale Outsourcing Services Hiring Sales Process 127

Sales Hacker

SEPTEMBER 4, 2020

Traditional outreach channels are overused. These two channels have been used for decades, but that means prospects have developed strategies to avoid being disturbed by pushy salespeople. These two channels have been used for decades, but that means prospects have developed strategies to avoid being disturbed by pushy salespeople.

Quota 133

Quota Meeting Cold Calling Channels 133

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. Rich was the Senior VP of Business Development for channel partners—not the new business team. Or you could send them a clever BASHO email.

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Partners in Excellence

JULY 26, 2022

” Everyone is focused on inundating our prospects and customers with messaging through every channel. They also know they have to reach out through multiple channels. Use multiple channels, make sure you are consistent, but not repetitive across channels. PICK UP THE PHONE! And use voicemail, if your target has it.

Ideal Customer Profile 102

Ideal Customer Profile Face-to-face Channels Gatekeeper 102

Partners in Excellence

JANUARY 18, 2013

Gatekeepers will do their job. These gatekeepers will do their job and prevent you from wasting anyone else’s time. He quickly channeled the conversation to the things we did. ” Calling at the top is just pure laziness, and customer have broken that code.

Gatekeeper 107

Gatekeeper Face-to-face Promotion Channels 107

SalesLoft

MARCH 20, 2020

” A better question is: “What’s one thing I should work on if I’m struggling to get past gatekeepers?” Keep a hawk’s eye on your communication channels. Be specific and avoid vague requests like: “Any advice you have would be much appreciated.” ” Follow up. ” Then do it.

Scale 131

Scale Gatekeeper Churn Quota 131

Hubspot Sales

NOVEMBER 21, 2018

Gatekeeper: Blocker in getting a product implemented or approved. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. The Channel Model. Buyer: Owns the budget.

Paid Content 145

Paid Content Top of Funnel Lead Rank Webinar Metrics 145

Hubspot Sales

JULY 23, 2018

If you've had trouble getting past a gatekeeper or find it difficult to reach the right person at a prospective company, keep a close eye on their hiring. Once on the jobs landing page, click "Create Search Alert" and choose a cadence and notification channel for LinkedIn to use to share hiring news and new positions with you.

LinkedIn 145

LinkedIn Prospecting Hiring Ideal Customer Profile 145

John Barrows

FEBRUARY 25, 2020

But the difference is, I think in a lot of these reported stats is that people identify connect with like a gatekeeper or an admin or something of that nature. If you take into consideration all channels, phone is still very effective when it comes to the success rate, right? I mean, we see around a 4% connect rate.

Prospecting 126

Prospecting Cold Calling Engineering Gatekeeper 126

DiscoverOrg Sales

NOVEMBER 27, 2018

If you don’t have their direct-dial phone number, you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. Rich was the Senior VP of Business Development for channel partners – not the new business team. Or you could send them a clever BASHO email.

Examples 220

Examples Account Based Marketing Decision Maker Account 220

Sales Hacker

DECEMBER 30, 2020

78% of customers expect a consistent customer experience across departments and digital channels. Creating a cohesive customer experience across all of your digital channels and departments can drastically improve your bottom line and customer satisfaction. What this means for you. What this means for you. What this means for you.

Revenue 132

Revenue Lead Rank Hiring Account Based Marketing 132

Sales Evangelist

JANUARY 22, 2021

Look at the gatekeeper as the decision-maker to get past the door. Reach him via these channels: LinkedIn , Instagram , Twitter , and Facebook about any sales concerns. If you do prospecting correctly, you will close unbelievably well. Remember that a decision-maker is a person. Speak with Donald directly for more sales talks.

Prospecting 105

Prospecting Decision Maker Strategy Gatekeeper 105

Salesmate

FEBRUARY 21, 2020

You need to stay focused, get past the gatekeepers, connect with the right decision-makers, and convince them to meet you. Besides calls, there are many more channels that can be utilized to set appointments. It is one of the most effective communication channels to connect with prospects. Which is why most of them fail.

Sales Meeting 99

Sales Meeting Meeting B2B Decision Maker 99

Zoominfo

OCTOBER 21, 2021

And just like an ICP can be segmented into various cohorts, go-to-market teams should understand how to engage various stakeholders, influencers, decision makers and – gasp – gatekeepers involved in the purchasing process. Has your prospect followed you on social channels? Prospects have access to more information than ever.

Top of Funnel 130

Top of Funnel Funnel Sales Qualified Lead Data 130

Zoominfo

MAY 22, 2024

A world where every seller has the tools, tactics and connections that were once held hostage by old-school gatekeeping. These alerts can be shared across multiple channels, allowing teams to quickly triage emerging opportunities and act decisively on high-quality intent signals.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Scale Marketing 130

Smooth Sale

FEBRUARY 29, 2024

But most are unaware that ‘gatekeepers’ reside within our mindset, preventing us from achieving business growth and our desires. Consider applying to appear on media channels to spread your insights to appropriate communities. It’s a known fact that open minds can open closed doors, and business growth depends on the impact we make.

Hiring 114

Hiring Gatekeeper Media Channels 114

Hubspot Sales

JULY 9, 2018

Buyer personas are also great for determining what type of content and channels to use to approach them. Engage - If one stakeholder prefers email, marketing should equip salespeople to provide helpful, relevant messaging through the channel.

Account Based Marketing 111

Account Based Marketing How To Twitter Sales Qualified Lead 111

Janek Performance Group

DECEMBER 6, 2021

One of the biggest benefits of prospecting during the holiday season is fewer gatekeepers. Plan to use a variety of outreach channels, like video and LinkedIn. In our experience, many decision-makers work through the holidays. This can give you easier access with fewer distractions. That’s for amateurs.

Sales Qualified Lead 118

Sales Qualified Lead Decision Maker Gatekeeper Call-back 118

PandaDoc

JANUARY 14, 2019

Integration of different marketing channels will become more common. Traditional marketing channels will retain their importance as essential drivers of new customers. But the integration of previously disparate channels has been a notable occurrence throughout last year, and it’s expected to pick up pace even more in 2019.

Trends 88

Trends Marketing Top of Funnel Lead Rank 88

Partners in Excellence

SEPTEMBER 2, 2014

It’s no wonder that customers put huge barriers to sales–screening calls, avoiding calls, putting gatekeepers in place. It’s the process of spending a few minutes researching, thinking, planning before making that call (in person or by the phone or through email or whatever channel).

Customer 115

Customer Call-back Gatekeeper Up-Sell 115

Janek Performance Group

DECEMBER 20, 2023

These are scheduled for fixed days, times, and channels, such as phone calls, emails, LinkedIn requests, etc. How do you best apply prospecting skills through intermediators or gatekeepers? When prospecting through intermediators, like gatekeepers, influencers, and agents/brokers, help them build their own cadence.

Ideal Customer Profile 62

Ideal Customer Profile Prospecting Gatekeeper Webinar Metrics 62

Salesmate

AUGUST 14, 2020

Email is, without a doubt, one of the strongest communication channels to reach the prospects. It is necessary to connect with the decision-maker of the company rather than wasting time on the gatekeeper. You need to send emails at various stages of the sales process for nurturing and converting a prospect. Hi [prospect’s name].

CRM 119

CRM Case Study Face-to-face Follow-up 119

John Barrows

NOVEMBER 7, 2018

You can do this with everything – gatekeepers, specific objections, etc. Goals of your contact strategy could be to determine how many touches you need, what the cadence and timing looks like, or if alternative channels like video, text or LinkedIn InMail work better than email or phone.

Training 117

Training Cold Calling Ideal Customer Profile Webinar Metrics 117

Pipeliner

MARCH 20, 2024

However, most are unaware of the gatekeepers residing within their mindsets. Consider applying to appear on media channels to spread your insights to appropriate communities. Everyone has a unique mindset, goals, and methods for achieving their desires. Set aside time to volunteer for a community that can benefit from your work.

Gatekeeper 80

Gatekeeper Benefit Motivation Follow-up 80