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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Weber Shandwick is creating a new unit to capitalize on content marketing --a channel which advertisers have been increasingly interested in investing. The B2B Marketing Advantage of LinkedIn.

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

Pointclear

The interviews are available on our blog and YouTube channel. Dave Stein, ES Research Group, How Much Social Selling Should Sales Reps be Doing? Dave Stein, CEO and Founder of ES Research Group Inc. The cake still consists of the tried and true standby media channels. Their comments will surprise and enlighten you.

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Successful Podcasts' Share Seven Qualities

Pointclear

About the author: James Obermayer is the founder of the Sales Lead Management Association and the publisher of the Funnel Media Group which produces programming for the Funnel Radio Channel. Can you recognize the program personalities on the Funnel Radio Channel?

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PowerViews with Dave Stein: Hire the Right Salespeople

Pointclear

Selling is hard enough for people with the DNA to succeed; it’s nearly impossible for people who lack those qualities, said my latest guest on PowerViews, Dave Stein, CEO and founder of ES Research Group Inc., You can connect with Dave and learn more about ES Research Group via the following resources: Website: www.esresearch.com.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

Develop and deliver an integrated, cross-channel communications plan. Neither is using advertisements to target and retarget a group of people because they work at a company and came to your web site. Have open, regular dialogue with sales and stakeholders on what’s working and what’s not to quickly adapt their joint efforts.

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Is It Really B2B, Or Something Different All Together?

Pointclear

Social media is a different marketing channel than all those that came before it. Who wins if you connect with a prospect in a noticeable, meaningful way using social channels like LinkedIn or Facebook before they do? B2B marketers don't target Monolithic Company X or Big Conglomerate Y. They target the purchase decision-maker.

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How to Avoid Wasting 75% of Your Marketing Spend

Pointclear

About the Author: James Obermayer is publisher of Funnel Media Group, LLC, which owns the Sales Lead Management Association, and the Funnel Radio Channel for streaming live internet radio programs and podcast replays. Then again, Henry Ford said “Thinking is the hardest thing we do, which is why so few people do it.”.

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