Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing


Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. With technologies that facilitate search and easy price and product comparisons, a prospect and an order touch multiple points in the distribution channel for most products and services. . Multi-channel selling is required here and in most industries.

Gratitude Is a Two Way Street in Business and Life

Increase Sales

The reason for this question is because of some recent interactions with a local health care facility and its staff. Words could not express my personal gratitude for the care a loved one received. My sense was my action was not typical of other customers to this health care facility. Social media provides both a marketing channel and incredible opportunities to express one’s gratitude.


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The Monthly Rundown: Startups to Watch from Shamus the Sales Guy – May


The five startups that caught my eye in May include a few interesting players in the mental health, security and SOC-as-a-service spaces, and a new socially conscious fintech platform. . Industry: Health Care, Health Diagnostics, Personal Health, Wellness. Mindstrong Health develops comprehensive care pathways based on passively collected, continuous and objective measures of cognitive function and mood.

The Monthly Rundown: Startups to Watch from Shamus the Sales Guy


Industry: Health Care, Medical. Lead Investor: Health Velocity Capital. Shamus Noonan is a sales manager at Crunchbase, where he leads a team of AEs & SDRs across inbound and outbound channels. Curious about what’s trending in the startup world from a salesperson’s perspective? As a Crunchbase veteran, I am constantly looking out for interesting industry trends, developments and startups on the rise to get ahead of the game.



CHANGE YOUR COMMUNICATION CHANNEL. Based on what we are hearing from customers at MarketJoy, the feedback seems to be mixed concerning what channels are most effective when connecting with sales prospects right now. Re-evaluate the mix of steps in your sequence and think about the channel that may work best in your situation and with the particular prospect. Stay healthy and take care of each other.

Should You Stop Selling During This Crisis?

Anthony Iannarino

There is an ongoing conversation on the social channels as to whether one should continue selling through a crisis. If people are drowning, if they are struggling, it is a lack of caring , compassion, and concern to ignore them when your help would change their fortunes. While our government and our health care professionals are taking care of the health crisis, those of us who can need to do our part to limit and minimize the damage of the economic crisis.

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PODCAST 07: You CAN Align Marketing and Sales (Here’s How This CMO Did It)

Sales Hacker

How to scale marketing channels and how to allocate marketing budget productively. 7) The most productive channels for lead gen [28:50]. Andrea Kayal: The Head of Sales has a lot of breadth—we have nearly seven sales channels. It’s a workforce communication company and right now they specialize in health care. The most productive channels for lead gen. Sam Jacobs: Tell us about the different productive channels to get leads.

When Are We Being Manipulative? When Is It Just Best Practice?

Partners in Excellence

The mortgage and related scandals of a few years ago, some of the health care scandals we read about daily, even respected people like Brian Williams of NBC News find themselves having gone a step too far, too often. There are thousands of blog posts and articles about the effective and ineffective use of email marketing, social channels, and so forth. ” Should we even care? Few would promote blatant manipulation of the customer to achieve our goals.

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