Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
NOVEMBER 6, 2019
Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. With technologies that facilitate search and easy price and product comparisons, a prospect and an order touch multiple points in the distribution channel for most products and services. . Multi-channel selling is required here and in most industries.