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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Multi-channel selling is required here and in most industries. Buying a car is an example. Answer: Yes.

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HOW TO SELL TO LEADS DURING AND AFTER COVID-19

MarketJoy

CHANGE YOUR COMMUNICATION CHANNEL. Based on what we are hearing from customers at MarketJoy, the feedback seems to be mixed concerning what channels are most effective when connecting with sales prospects right now. This will likely evolve over the coming months so researching different channels or constantly testing will be important.

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Guest Post: How Sales Leaders Can Handle Missed Quotas during Quarantine

SalesLoft

If your sales org isn’t prepared to offer a competitive offer during this time, be sure to highlight any additional incentives that your company provides. These incentives could come in the form of education stipends, an allowance to improve their home office space, free health care, etc. Do your part to stay connected.

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