How to Minimize Risk and Conflict in Your Sales Channels

Sales Benchmark Index

Channel conflict occurs when companies try to reach end customers through multiple routes forcing components of the sales ecosystem to compete against each other rather than working together. It is inherently wasteful and can be lethal to customer experience, sales.

How to Drive New Product Offerings Through Channel Partners

Sales Benchmark Index

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How to Transition Channel Partners to Cloud Solutions

Sales Benchmark Index

Joining us for today’s show is Steve Blum, an executive sales leader who knows how to Make the Number with channel partners. I’ve known Steve for a long time and he’s always been on the leading edge of channel management. Sales Strategy Video Channel Approach channel optimization Channel Strategy Sales Channels select channel partners

A Channel Strategy to Out-punch Your Weight Class

Sales Benchmark Index

Sales Strategy Video changing markets Channel Strategy direct sales channels how to track direct mail indirect sales channels launching new products market segmentation new-product introductions product development product evolution sales strategy worldwide salesOur guest on SBI TV is Burney Barker, SVP of Worldwide Sales at Gigamon. Follow along as we learn from a transformative global sales leader with success at EMC, Dell, and now with Gigamon.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Enable a New Sales Channel

Sales Benchmark Index

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How to Recruit and Sign New Channel Partners

Sales Benchmark Index

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How to Transition from Direct Sales to Indirect Channels

Sales Benchmark Index

Joining us for today’s show is Ralph Hawkins, a Senior Vice President of Sales who knows a thing or two about transitioning from direct sales to indirect sales channels. Today’s topic is focused on selecting the right sales channels and. Podcast Sales Strategy channel optimization channel partners channels omni-channel experience partner selection partners Sales Channels selecting channels transition

How to Know If Your Indirect Channel Is Performing Well

Sales Benchmark Index

Managing partners can feel like Dark Magic; juggling partners at different levels of performance. Dark Magic, that is, because it is not always obvious who are the good and who are the bad partners. One partner could be crushing their.

How to Leverage RFPs Through the Influencer Channel -That Baby is Not Yours!

Sales Benchmark Index

The Influencer Channel is often overlooked. Article Sales Strategy assessment data gap gulf gap gulf assessment tool hat trick how to make your number influencer channel leverage rfp make your number note to sales opportunity outsold problem problem solving ralph vetsch rfp sales sbi solution The StudioIf utilized correctly, it can help you: Learn about opportunities earlier in the sales cycle, Win more deals, while also….

4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

As you scale your SaaS business, you want to be armed with all the necessary tools to ensure optimal growth, which ultimately stems from how effective your sales team is. After identifying that you have a great product that the market needs, the next step is to determine if you have the proper messaging, if you are using the correct channels, and if you have the most effective tactics in place. Join Co-Founder and Co-CEO of Predictable Revenue Collin Stewart to learn how to use this formula to fast-track your startups’ growth journey.

How to Enable a New Sales Channel

Sales Benchmark Index

Successful sales organizations have many routes to market. In other words, they sell via multiple sales channels. These sales channels can be internal. They can also be external partners selling to a vertical or region. Point being, sales channels can take many shapes and sizes. And sales channels will be different dependent on the organization. But, what do you do when you stand up a new channel? How do you ensure the success of that channel?

How to Get More Revenue from Channel Partners

Sales Benchmark Index

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How to Cover the Market with Direct and Indirect Sales Channels

Sales Benchmark Index

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How to Transition Channel Partners from Selling Perpetual Licenses to SaaS

Sales Benchmark Index

Today’s topic is focused on how to transition channel partners from perpetual license to cloud-based offerings. Our guest is Steve Blum, an executive sales leader who knows how to Make the Number with channel partners. What’s unique about today’s guest.

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

Cover the Market Completely with Direct and Indirect Sales Channels

Sales Benchmark Index

Today’s show will demonstrate how to cover the market completely with both direct and indirect sales channels. To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Flip to the sales strategy section of the PDF and review the. Sales Strategy Video Channel Approach channel optimization Channel Strategy Sales Channels select channel partners

How to create outstanding sales growth with channel partners


Channel partners can be a major source of high-profit revenue growth with the right business model. A great channel partner operates as an extended sales team, bringing in new business and nurturing accounts on your behalf, without the payroll. Account Growth Planning & Execution

How to Build – and Maintain – a Healthy Channel Ecosystem


It’s one of those buzzwords that’s thrown around a lot in the channel world. And what specifically should you be doing to build a channel ecosystem? Think of the Amazon: its flora and fauna all have a role to play in the reciprocal and balanced system that allows them to thrive. The same goes for a channel ecosystem. A healthy channel ecosystem is interconnected, cohesive and supportive. They’re enthusiastic and always want to learn more.

Customers, Employees and Influencers as High Performing Sales and Marketing Channels

The Pipeline

The path to purchase has changed forever. Brands are now starting to realize that what others say and write about them defines who they are. Smart brands know they must build strategies and systems to generate, track and manage brand advocacy. They know they must encourage and enable the people that know and trust them – their customers, employees and 3rd party influencers – to advocate on behalf of the brand. The Pipeline Guest Post – Dick Beedon.

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.

How to Use Your Social Media Channel for More Sales

Sales and Marketing Management

Author: Kostas Chiotis Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. But how do you convert your social media followers to purchasing customers? Here are a few trending ways brands are using social media to forward their business. This is one of the most popular ways businesses are using social media to get their brand out there.

Close Gaps in Market Coverage with Indirect Sales Channels

Sales Benchmark Index

Today’s show is a demonstration on how to cover the market completely with both direct and indirect sales channels. As a guide, download our 10th annual workbook, How to Make Your Number in 2017. Flip to the sales strategy section of the PDF and.

Sales Focus: Online Channels vs. Traditional Tactics

The Pipeline

And although this isn’t breaking news, people are coming up with new ways to utilize the web every day when it comes to sales. But are we letting more traditional sales practices fall by the wayside in lieu of solely committing to digital tactics? Facebook, Twitter, and Instagram offer great outlets for marketing and a variety of tools to help you build your network and share your message. • Bigger Reach. There are so many ways to advertise online.

How to Know Which Partners to Invest In

Sales Benchmark Index

Article Corporate Strategy Sales Strategy channel manager channel optimization channel partners channel selection

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

How to Recruit and Onboard Channel Partners


There are a few defining moments in the channel lifecycle. How you effectively manage those two items will directly impact the success of your program. Recruiting is all about bringing partners to the table, and onboarding is all about getting to revenue with them. You must take the time to recruit the right partners for your program, and then take the time to set them up for success. Early on those two are recruiting and onboarding.

Sales in a Digital World: Adopting an Omni-Channel Approach

Sales and Marketing Management

Author: Chanan Greenberg The sales landscape is shifting – customer service is becoming the most important factor for buyers, expected to surpass both product and price within three years, according to the Customers 2020 report. Further, the landscape is expanding – 81 percent of potential buyers conduct online research prior to purchase, and 30 percent of all ecommerce purchases are from mobile devices. What Is Omni-Channel? Omni-Channel Fundamentals.

8 Things Your Channel Can Learn From American History


The same pattern of growth and decline that was experienced by Americans throughout the years, can be expected to take hold of any sector of your business, including the channel. Here are eight key factors your channel can learn from American History: 1. It’s important to keep track of what has been successful or detrimental to your overall plan. From the first touch your prospects need to know exactly what product they are being marketed or sold.

How To Boost Channel Sales & Clean Up Your Partner Pipeline


The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales? Unlike direct sales, in which a company sells a product or service directly to the end user, channel sales relies on a third party to take a product or service to market.

How to Leverage New Learning Channels for Client-Facing Professionals


It’s more difficult than ever for client-facing teams to articulate their value and differentiate their products. They need new tools to stay in the game. Using mobile also allows these high value talents to find critical and relevant information quickly rather than spending time ‘off-line’ in meetings, sorting through the morass in search of nuggets. Yet few organizations harness the speed and ubiquity of mobile to advance their training initiatives.

How to Leverage Back-channel Marketing to Engage Non-responsive Decision Maker Targets


Are you putting in a lot of your time and effort in crafting a perfect email sequence to catch the attention of the prospect you found to be a perfect fit. Did you reach out to them with confidence that they will respond. This feature is free to LeadGrabber subscribers!

Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

OpenView Labs

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. Brands including HubSpot, Atlassian, Slack, Xero, Zendesk and Klaviyo use a variety of partner programs and other tactics to expand into new markets, scale their sales efforts and take advantage of partners’ existing connections and credibility. The ability to tap into the existing sales organizations of partners can be both very efficient and also cost effective.

How to Read Your Audience and Structure Your Multi-Channel Marketing Accordingly

Sales and Marketing Management

Author: Staff Take a minute to think about something that everybody loves. It’s hard to think of something that defines everybody, isn’t it? The same goes for how they research and purchase products – some buy an item immediately after they see it while others spend a lot of time researching before making a final decision. That is why it is crucial to know your audience when you’re structuring your multi-channel marketing.

Leverage Your Channel Sales Partners to Grow Revenue, with Jay McBain, Episode #115


Subscribe to Selling With Social. For the first time ever on the #SellingWithSocial podcast, my guest and I address how sales organizations can identify and build relationships with channel sales partners to drive sales. This topic is of increasing relevance in the sales world because over 75% of world trade flows indirectly, through channels other than direct sales. Learn how to work with channel partners to multiply #sales.

The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. One of the biggest challenges to scaling revenue? Some companies choose to hire more reps. Another potentially game-changing strategy: Using a channel sales model.

How To Track and Validate Website Sales Leads By Marketing Channel

Sales and Marketing Management

For instance, a large segment of online marketers rely on the raw conversion numbers they receive from Google Analytics and other reporting platforms to make crucial decisions about their lead generation websites. This is because, nearly half the time, conversions turn out to be customer service inquiries, job applications and even spam. In turn, giving them a much more complete picture of how well their lead generation websites actually perform. How the Process Works.

How to Implement and Utilize an ABM Program to Maximize Potential

Sales Benchmark Index

Sangram is one of the 21 B2B influencers to watch by the B2B News Network. Joining us on the SBI Podcast is Sangram Vajre, Chief Evangelist and Co-Founder of Terminus. And many in the audience know Sangram as the founder.

Ask the Experts: Overcoming Channel Challenges


Despite the numerous benefits of selling through the channel, partner relationships are not without their challenges. We asked some of the top channel leaders their advice for problem-solving and overcoming conflict with partners: 1. It is crucial to be transparent with our partners, as the end goal is to ensure the client’s satisfaction. In regards to resolving conflicts, nothing works better than transparency, honesty and being timely.

Are Your Lead Sources Dead Ends? Discover How to Separate the Winners from the Losers.

Sales Benchmark Index

Article Marketing Strategy SBI on Demand campaign optimization campaign planning lead source optimization lead sources marketing channel scorecard marketing channels

Leads 181