Rethinking Metrics: The Shift from MQL to Pipeline in Marketing
Sales Hacker
JANUARY 30, 2024
Part of this re-evaluation has led many to believe it’s time to bid farewell to the Marketing Qualified Lead (MQL) as a primary metric and embrace the concept of pipeline as the new kingpin of success in marketing efforts. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.
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