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Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. A closer look at a sales training incentive program. Why is this a trending incentive initiative?

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How to Build – and Maintain – a Healthy Channel Ecosystem

Allbound

It’s one of those buzzwords that’s thrown around a lot in the channel world. And what specifically should you be doing to build a channel ecosystem? The same goes for a channel ecosystem. A healthy channel ecosystem is interconnected, cohesive and supportive. Utilize incentive programs like SPIFs and MDFs.

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6 steps to adapt effectively

Sales and Marketing Management

McKinsey & Company offers these steps for B2B sellers to pivot effectively. from all of your sales channels. Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture. What are the incentives for B2B companies to invest in AI (other than their competitors may be doing so)? The authors, Omar Abbosh, Paul Nunes and Larry Downes, refer to this untapped revenue as “trapped value.”.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

This gated content serves as a lead magnet — a valuable asset that creates an incentive for leads to share their contact information in order to access it. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game.

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2023 Sales Comp Planning: A Conversation with The Alexander Group

The Spiff Blog

Pivoting your focus mid-operating period rarely goes over well with the sales force.”. This will provide a clear signal that you can afford to take more risks and allocate resources toward acquisition channels again. Any changes you should make to comp plans should be thoughtful, not reactionary.

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How to Accelerate Sales in the midst of Uncertainty

Showpad

Now’s the time to rip up old playbooks and either pivot aggressively or double down on existing differentiators. Your sales agents should have achievable benchmarks, purposeful workflows and appropriate incentives to improve their own performance. Recorded “game film” of sales conversations for peer review.