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How to Increase Revenue with Channel Partners

Force Management

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Channels 138
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Don’t Neglect Channel Partner Programs

Sales and Marketing Management

If your go-to-market strategy relies heavily on channel partners, that’s one more step you are removed from your ultimate end-user. Training is essential to having success with channel partners, and just as in-person sales calls shifted to virtual due to the global pandemic, so too has channel partner training.

Channels 136
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The New Sales Channel

Partners in Excellence

Channels “partners” have been a part of sales ever since sales have existed. Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. Many organizations go to market exclusively through channel partners. A new type of channel partner.

Channels 102
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Moving From Information Scarcity To Abundance

Partners in Excellence

In the “good old days,” perhaps 10+ years ago, salespeople were the primary source of information about potential solutions for their customers. Customers, also, looked for other sources of information–through networking with others, conferences, trade magazines, research companies, consultants, and others.

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Transform Your Product Sales Training to Drive More Sales

Maintain consistent and current information? Effective Product Sales Training will: Simplify information and deliver it quickly and effectively. Gain mindshare and improve channel partner performance. Build and maintain mindshare? Ramp up new dealer/rep on-boarding.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today’s blog post is for you!

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4 Steps to Build a Channel Partner Program from Scratch

Allego

But to get your channel partners working for you, you need to think programmatically. Companies with high-performing channel partner programs know this. But when you need to build a partner channel from scratch—a “greenfield” or undeveloped channel—the challenge can feel overwhelming. Get Internal Teams Onboard.

Channels 105
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Your Ultimate Guide to the Trends Shaping Marketing Data

Trends in cross-channel marketing and analytics. By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. How marketers are adapting to a privacy-focused data ecosystem.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. Happier customers.

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Product Sales Training – Transformed for Results

Effective product sales training should: Simplify information and deliver it quickly, concisely, and effectively. Build mindshare and improve channel partner/rep performance. Choosing the right product sales training partner will have a significant impact on sales reps’ expertise and results. Speed up new dealer/rep on-boarding.

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Buyer Enablement: The Key to B2B Sales Success

In today’s business landscape, buying decisions are extremely complicated, with more stakeholders and huge quantities of data and information they each bring to the table.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

These steps encompass setting the right goals with selecting the appropriate tactics and channels however, what is the best way to get started? In this webinar you will learn how to: Determine the appropriate ABM channels and tactics for different stages in the buyer cycle. What criteria should influence the choice of tactics and KPIs?

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

How to hyper-personalize information. What channels to use and how to use them. In this fire-side chat Marketing Technologist, Ari Capogeannis and Sales & Marketing Leader, Bill Pappa, will answer all of your questions and teach you: Effective ways to engage prospects through direct mail.