Sales and Marketing Management

JANUARY 8, 2018

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. Go above and beyond by sending handwritten notes, thanking prospects for the chance to talk. Be fast, honest, and amazing to impress prospects and keep current clients happy.

Sales Qualified Lead 257

Sales Qualified Lead B2B Leads Marketing Qualified Lead 257

Allego

DECEMBER 13, 2023

2024 BISA Annual Convention — March 5-8, Hollywood, Florida BISA (the Bank Insurance & Securities Association’s annual event) will be back again in 2024. It may come as no surprise that this is my top-pick and favorite sales enablement event each year. The theme for 2024 is “Innovate Today. The theme for 2024 is “Innovate Today.

Conference 77

Conference Sales Enablement Biotechnology Insurance 77

Sales Evangelist

JULY 26, 2020

How to Virtually Forge Deep Connections With Prospects The pandemic has changed the methods of prospecting. For example, if you’re selling insurance in Florida and you know the property is prone to flooding, let the homeowners know about it. This comes from genuinely serving the needs of others.

Prospecting 98

Prospecting How To Face-to-face Hotels 98

InsideSales.com

OCTOBER 4, 2019

Wondering how prospecting at scale can help you grow sales? Scaling your prospecting efforts becomes easier when you focus on these four vital components. RELATED: 4 Best Practices For Incorporating Twitter Into Your Prospecting Sequence. In this article: Four Things You Need for Scalable and Effective Sales Prospecting.

Scale 40

Scale Prospecting Buyer Persona Outbound 40

Hubspot Sales

SEPTEMBER 18, 2023

These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. If you contact a prospect right after they buy an expensive competitive product, they're not going to bite.

Social Media 104

Social Media Google Hiring How To 104

Crunchbase

JULY 14, 2022

Hungry for stronger prospect relationships? Focus on the right social channels. Start by finding out which social channels your target audience frequents most. For instance, if you’re targeting B2B leads, your prospects are likely using Twitter and LinkedIn. You’re in the right decade because social selling?

Social Selling 52

Social Selling Lead Rank Lead Scoring Social Media 52

SalesHandy

AUGUST 3, 2020

For example, narrow down from Finance into a subcategory, like Insurance, then further narrow down to pet insurance. Once you have zeroed in on your niche — start building relationships with prospective clients who might need lead generation services. insurance for dogs”). Develop client relationships.

Lead Generation 111

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 111

No More Cold Calling

JANUARY 27, 2015

If you’re sending mass emails to prospects you don’t know, don’t be surprised when you get deleted. Then there’s the real junk—offers for burial insurance, introductions to Russian beauties, discounts on Viagra, and other nonsense. And if you’re sending mass emails to your prospects, the decision to delete you is easier than ever.

Sage 120

Sage Oracle Social Media How To 120

Vengreso

JANUARY 21, 2020

Thus, sales organizations need to implement strategies that leverage digital channels to find, engage and connect with target buyers. An effective social selling strategy clearly defines your target audience, the metrics that will define success, and templates for optimized social profiles and outreach to prospects.

Social Selling 88

Social Selling Strategy Social Media Buyer Persona 88

Zoominfo

OCTOBER 5, 2021

The goals: deliver a seamless experience for the prospect or customer, increase conversion rates, and ultimately boost revenue. Average number of touches it takes to convert a prospect into a customer. How many times must sales or marketing communicate with a prospect before they actually make a purchase?

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Sales Hacker

FEBRUARY 14, 2023

But TikTok has proven a powerful channel for B2B messages. This channel helps you connect with your leads more personally, catching them early enough on the sales funnel. Create a larger base of prospects Increasingly more studies show that people use TikTok for product discovery and as a search engine. It’s time to get social.

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Janek Performance Group

DECEMBER 27, 2022

Sales reps often require input from other parties, like engineering, channel partners, and distributors. Forcing prospects to wait while the sales reps return to the office is no longer a best practice. For example, suppose a recently hired sales rep is with a prospect in the field.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

Showpad

OCTOBER 27, 2021

Video was a channel, but never the channel. The channel exploded. Video has dethroned the phone as the communication channel of choice in most B2B sales situations—including internal collaboration, existing customer communication, prospect meetings, and vendor syncs. Why do they prefer video over other channels?

Video 52

Video Face-to-face Channels Call-back 52

No More Cold Calling

JUNE 29, 2023

Your most neglected sales channel is your existing client base. Isn’t it time you considered a prospecting approach that delivers double-digit results and eliminates your competition? Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients?

Referrals 177

Referrals Channels Cold Calling Scale 177

MEDDIC

JANUARY 16, 2021

This question has become even more present in our minds in the past few years, due to the rise of multiple communication channels and media which is becoming increasingly popular. The most sophisticated articles I have read on this subject are those that advise you to use each of these channels based on what you want to communicate.

Ideal Customer Profile 88

Ideal Customer Profile Face-to-face Channels Call-back 88

Apptivo

JULY 15, 2022

Loan officers and mortgage professionals use mortgage CRM software to track clients, capture loan prospects, solve issues, and analyze sales. Following are some of its features: On EngageBay, users can choose the communication channel depending on how they want to communicate with their existing and potential clients. Drip campaigns.

Software 52

Software Software CRM Hubspot 52

Sales Hacker

MARCH 31, 2020

Every day we recover quickly from the many rejections we receive from prospects, clients, and the market, only to hop on a call and get rejected again. Proactive outreach / outbound prospecting — A more tailored, human approach to getting in touch with prospects via phone, email, or social. Our current situation is no different.

Trade Show 97

Trade Show Tourism Face-to-face Top of Funnel 97

Allego

NOVEMBER 15, 2018

I want them to coach me on how I’m explaining our company’s products, how I’m building the story, how I’m building trust with my prospects.”. As an example of how you can personalize your training, let’s look at Global Atlantic, which offers insurance products for individuals. Personalized Sales Training at Global Atlantic.

Training 59

Training Hiring Face-to-face Distribution 59

Apptivo

MAY 12, 2022

Highly data-driven online marketing requires a great deal of expertise in collecting leads and interpreting data from various channels, segmenting the audience and pinpointing the right means of communicating for each of those different segments of audience, and coming up with the right marketing communication that attracts the customers.

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

Sales Hacker

JUNE 16, 2022

It’s about listening — mostly to customers, prospects, and partners — and managing what you measure. Your prospects may share that they’re pausing on projects or vendor meetings. Hug them out the door: If you have to let people go, minimum 60-day severance and health insurance. Try not to overcut or undercut.

Cost per Lead 91

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 91

Hubspot Sales

NOVEMBER 3, 2017

The 7 Types of Sales Questions Reps Should Ask Prospects. Prospects can usually answer them in one or two sentences. Prospects expect you to research their company and industry before you call or meet with them, so try to find an answer to your question through a different channel first. 1) Fact-Gathering Questions.

Conversion 98

Conversion Objections Insurance Insurance 98

Pipeliner

JANUARY 24, 2018

Organic Growth is the channel that most selling organizations implement – some quite well. Parents, subsidiaries and sister companies are all potentially fruitful prospects. And your track record of successful delivery is the springboard to those connected prospects. Or Geico, the insurer or Dairy Queen, the ice cream chain?

Enterprise 56

Enterprise Enterprise Account Apparel 56

Vengreso

OCTOBER 19, 2018

Jenn is a seasoned sales professional in the insurance industry and has recently started her new consulting company, Genuine Shift. But there’s more that can be done within sales teams – not only to leverage company resources but to tag-team digital engagement with prospects. Jenn refers to it as “team selling.”

Hiring 98

Hiring LinkedIn Social Media How To 98

MarketJoy

JULY 27, 2018

Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage? Businesses can typically rack up lots of expenses in multiple areas like salaries, office expenses, insurance, taxes, and marketing.

B2B 64

B2B Lead Rank Lead Scoring B2C 64

Hubspot Sales

FEBRUARY 6, 2018

Fanatical Prospecting: The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Callin. If you can’t leave your prospect with a compelling narrative, they’ll remember the practical reasons to buy your product -- but not the emotional. By Margot Leitman.

Sales Management 89

Sales Management Influencer Insurance Insurance 89

Keith Rosen

OCTOBER 7, 2010

Developing an email template compelling enough to elicit a response from a prospect is hard enough. What compounds this challenge are spam filters, firewalls and a slew of other devices that channel our innocent solicitation into the prospect’s spam folder or worse, the trash; never to find its way to the inbox of our targeted prospect.

Campaigns 67

Campaigns Prospecting Collateral Cold Calling 67

Hubspot Sales

DECEMBER 12, 2017

Fanatical Prospecting: The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling. If you can’t leave your prospect with a compelling narrative, they’ll remember the practical reasons to buy your product -- but not the emotional. By Margot Leitman.

Sales Management 89

Sales Management Cold Calling Influencer Insurance 89

Cincom Smart Selling

NOVEMBER 3, 2020

The insurance industry sells promises–promises that are made and fulfilled by people. For insurance companies, customer communications play a key role in shaping value; therefore, the quality of communications can make or break relationships. Information Flows across the Insurance Value Chain.

Insurance 62

Insurance Insurance Customer Service Customer 62

The ROI Guy

APRIL 15, 2014

In any pipeline review, the majority of the discussions are about prospects not calling reps back, not moving forward, and taking longer and longer in the process. So, the multi-million dollar question, how can you enable your sales reps and channel partners to engage earlier and more effectively?

Insurance 65

Insurance Insurance Lead Rank Pharmaceuticals 65

Chorus.ai

MAY 17, 2021

Christian is a key prospect—getting him on board will not only be a great win for the team, but it will also potentially save jobs at Dunder Mifflin. That’s because storytelling and empathy put your prospect center stage. Successful sales can tell your prospect’s story through your product.

Motivation 96

Motivation Construction Call-back Commission 96

The Digital Sales Institute

JANUARY 26, 2022

To win in selling today salespeople need to master social selling, soft skills, how to prospect, how to create value, understand buyer roadblocks, how to deliver points of differentiation etc. Future proofing salespeople will increase the number of skills they have mastered as their insurance policy towards emerging trends.

Course 52

Course Retention Face-to-face Cost per Lead 52

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. For example, instead of just focusing on an industry such as “Financial Services,” you may be better off focusing on a sector such as Insurance.

Marketing 52

Marketing Strategy Collateral Case Study 52

LeadBoxer

OCTOBER 18, 2020

If you aren’t reassessing your business plan and lead strategy tactics at least once a year, you’re missing out on opportunities to find new prospects. Cold Calling The Right Prospects You might hear people say cold calling is dead, but the fact of the matter is, in 2020 cold calling is still relevant.

Webinar Metrics 58

Webinar Metrics Lead Rank Lead Scoring Marketing Qualified Lead 58

Partners in Excellence

SEPTEMBER 24, 2015

Predictive analytics (particularly Omni channel analytics) can watch our information gathering patterns and behaviors, helping us to understand, based on their actions, what actions and information buyers might next take and when the person might be buying ready. I need to move or buy flood insurance!”

Lead Rank 48

Lead Rank Analytics Marketing Qualified Lead Insurance 48

The Brooks Group

FEBRUARY 8, 2013

Lenati’s solutions for sales strategy and design, segmentation, account planning, field enablement, partner channel development and sales measurement have been deployed at leading technology, software, and telecomm companies including Adobe, Google, T-Mobile, WebTrends and many more. Relevant, Real Time Data Rules. Unleash your Demo Demon!

WebTrends 40

WebTrends Ideal Customer Profile Insurance Insurance 40

The Brooks Group

FEBRUARY 20, 2013

Lenati’s solutions for sales strategy and design, segmentation, account planning, field enablement, partner channel development and sales measurement have been deployed at leading technology, software, and telecomm companies including Adobe, Google, T-Mobile, WebTrends and many more. Part 2: Focus on Performance Gains Ahead of Technology.

WebTrends 40

WebTrends Wireless Insurance Insurance 40

SBI

JANUARY 29, 2020

When searching for new learning and collateral content, instant search suggestions provide users with contextually aware results based on relevant authors, content, and channels. Additionally, the new deep search feature will scan the body of video transcripts so reps can find what they want right away, saving time and frustration.

Industry 65

Industry Webinar Metrics Collateral SAP 65