article thumbnail

Channel Partner Training Software: 5 Features to Consider

BrainShark

Channel partners are more likely to sell products when they are familiar with them and recognize their value. So to increase mindshare, you need to make it really easy for your channel partners to learn about your products as part of their daily workflow. The right channel partner training software can help with this.

article thumbnail

How to Sell Your Products Through Sales Channels

Janek Performance Group

But with the time and cost of recruiting, onboarding, and training new reps, this can be prohibitive. Another way is through channel sales or third-party partners. In fact, according to research cited by McKinsey , current B2B customers use more than ten channels to interact with suppliers. What Are Sales Channels?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do You Want to Reduce Business Risk In 2024?

Smooth Sale

. __ Reduce Business Risk Image Source Buy Insurance Insurance is no longer a question but is necessary to secure one’s business. Doing everything possible to protect the company, beginning with buying appropriate insurance, is critical. While some companies might seek out niche insurance, others have no need.

Hiring 104
article thumbnail

Key Account Management is the Secret Weapon for Deal Expansion in the Insurance Sector

Emissary

For example, while many insurance firms are struggling to manage, integrate, and protect gigabytes of data, how well your solution aligns with their roadmap depends on past data initiatives, current tech stack, and risk tolerance. Key Account Management is the Channel for Broadcasting Your Value Across the Account.

article thumbnail

What Sales Managers Need to Know to Support Channel Sellers

Miller Heiman Group

Today we feature a blog by Michael DeRosa, the director of professional development at Travelers Insurance, and one of our 2019 Miller Heiman Group Icons. Channel selling is a different breed of selling from direct sales. Here are three ways sales managers can better support their channel sellers by cultivating better relationships.

article thumbnail

Three Recent Hurricanes Show the Path to More Effective Selling

Understanding the Sales Force

Freddy wrote: “My biggest AHA was really making sure I talked with the owners instead of going to ‘Marketing or IT’ I worked the [Well-Know Manufacturer] channel for 9 years and never once went to the owners first. In my space, that is our buyer and signer. However, working with them also lengthens the sales process.

article thumbnail

Move the Deal Episode 12: Growth for Both: Balancing Direct and Channel Sales with Michael DeRosa

Miller Heiman Group

In the latest episode of Move the Deal , host Greg Moore talks with Michael DeRosa, director of professional development at Travelers Insurance. With a distinguished career in the world in learning and development, DeRosa has a passion for training sellers to be their best. DeRosa trains underwriters in the U.S.