PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus
Pointclear
MAY 2, 2012
He suggests the remedy is for a company to narrow its focus and concentrate on one or two spots and get really good at a limited number of social media sites. As more people pile in to these different social channels, your ability to stand out from the crowd—the stakes get higher for your ability to do something really different.
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