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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

Based on my experience over the past almost 30-years it seems that everyone has been burned by outsourced lead generation. The main reason for these failures is that there is a LOT of mediocrity in the lead generation industry, which is why some say outbound is supposedly “dead.” Often multiple times. It isn’t dead.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? Re-evaluate Channels . Yet inbound leads don’t just magically appear.

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Social Media Demand Generation: A Q&A

Zoominfo

In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Although demand generation and lead generation aren’t the same, they do go hand-in-hand. Difficulty with lead generation is often a strong indication that your demand generation program needs some work.

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The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What

Pointclear

Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Increased spending on lead generation. Purchased technology to score and nurture leads. Hired a social media marketer. Added an SDR team. Data quality.

Lead Rank 100
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Social Media Demand Generation: A Q&A

Zoominfo

In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Although demand generation and lead generation aren’t the same , they do go hand-in-hand. Difficulty with lead generation is often a strong indication that your demand generation program needs some work.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? Yet inbound leads don’t just magically appear. What is a GTM Strategy? Let’s review.

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5 Reasons to Invest in B2B Conferences and Events

Zoominfo

It’s not uncommon for individuals to leave an event with new partnerships, potential business leads, and new tactics. Events provide the perfect remedy to help rejuvenate and bring inspiration to burnt-out employees. Brand awareness. Business events put your organization on display. Morale and employee engagement.