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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

Being in the dark about the efficiency of your marketing strategy is not a good place to be. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition.

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Sales Talk for CEOs: How to Become a Trailblazer in a New Market with Amy DuRoss (S2:E9)

Alice Heiman

Personalized medicine—designing custom therapeutics for each patient to cure diseases like cancer—is a whole new terrain in the pharmaceuticals industry. In this episode of Sales Talk for CEOs, Amy talks about what it takes to become a trailblazer in a new market, including the role of passion, storytelling, networking, and referrals.

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Artificial Intelligence, ChatGPT, and the Future of Life Sciences Sales

Allego

Marketing Insights: ChatGPT can be trained to analyze data on customer behavior and market trends to provide insights that can help sales representatives to refine their marketing strategies and better target potential customers. Let’s start by examining how pharmaceutical sales is using AI in general.

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Sales Stories: 3 Ways ZoomInfo Helps Reps Prospect Smarter

Zoominfo

Finding companies in new markets, identifying individual prospects and their contact info — it’s all right there in one place.” GTM Plays Automated go-to-market plays that can rapidly scale your business. ZoomInfo has opened up an entire channel of potential sales that didn’t exist for us before,” Roberts says. “We

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Top Sales Enablement Conferences to Attend in 2024

Allego

This annual event offers insight and opportunities for those responsible for the marketing, sales, and distribution of securities, insurance, and other financial products and services through the bank channel. In some locations, the Product Marketing Summit Series takes place at the same time. Thrive Tomorrow.”

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5 Steps for a Winning Virtual Product Launch

Allego

In her interview, podcast host Mark Magnacca, Allego President and Co-Founder, discussed the ways training techniques have evolved to accommodate virtual product launch , remote sales pitches, and issues facing pharmaceutical companies during the pandemic. 3 Optimize and Open Channels of Communication. Don’t overthink it.

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Top Sales Enablement Conferences to Attend in 2023

Allego

BISA (the Bank Insurance & Securities Association’s annual event) will be back again in 2023 and offers insight and opportunities for those responsible for the marketing, sales, and distribution of securities, insurance, and other financial products and services through the bank channel. LTEN – June 12-15, Phoenix.