BuzzBoard

MARCH 2, 2024

Explaining Why Digital Marketing May Not Be Working for Your Small Business If you’re a sales professional in a digital marketing agency, you’ve likely encountered a small business client exclaiming, “Digital marketing isn’t working for my business!” Are you prepared for your next client meeting?

Small Business 52

Small Business Small Business Marketing Google Analytics 52

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. The Go-To Channel: Cold Emails. So, which ones exactly?

Outbound 63

Outbound Campaigns Channels Ideal Customer Profile 63

Zoominfo

JANUARY 20, 2018

The answer to each of these questions, and the key to content marketing success, is something called content mapping. If you don’t understand the prospect’s path to becoming a customer, your marketing will always be subpar. They have identified a pain point and are ready to find the remedy. What Is Content Mapping?

Top of Funnel 100

Top of Funnel Marketing Social Media Ideal Customer Profile 100

Chorus.ai

DECEMBER 15, 2020

Do you send your follow-up through social media channels as well? Unlike most marketing emails, a follow-up email subject line should be direct and to the point. You’re trying to re-engage with your prospect at this point, so you may want to incorporate some SEO content from your site to remind them of your product’s utility.

Follow-up 118

Follow-up How To Call-back Social Media 118

Sales Overdrive

JULY 15, 2011

Particularly for small to medium organizations, whether you are the CEO, company leader, consultant, or sales and marketing team member, you likely see areas and opportunities for growth. To paraphrase Art Saxby of Chief Outsiders, “the CEO should be the #1 marketing visionary for the company.”

Lead Rank 20

Lead Rank Lead Scoring Margin Competition 20