45 Top YouTube Channels for Marketing Professionals

Zoominfo

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today we’re closing out this three-part series with a post for our marketing audience. 1. Marketing 360. Marketing TV.

Using Your PRM for Channel Sales Enablement

Allbound

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9

Can Case Studies Help Your Business?

Fill the Funnel

For example, email marketing is a powerful tool to help you connect with your prospect and sell your products or services. Case studies often serve a different business building purpose than email. What Is a Case Study? According to a wiki definition, a case study is: 1.

Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

Openview

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel – Cons.

Direct Mobile Dials are Fueling B2B Communication Channels

Lead411

The post <h1>Direct Mobile Dials are Fueling B2B Communication Channels</h1> appeared first on Lead411. Big Data Sales and Marketing StudiesTime is always a key factor in sales.

How to Read Your Audience and Structure Your Multi-Channel Marketing Accordingly

Sales and Marketing Management

Studies have shown that some people stress out when they travel. That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. More than that, by identifying the channels prospects are more likely to react to, you can feed them with the exact information they need to convert.

What Does Successful Channel Partner Onboarding and Enablement Look Like?

Allbound

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales?

How to Use Social Media to Recruit Channel Partners

Allbound

For the longest time, channel partner recruitment put vendors in the driver’s seat. However, with the rise of digital channels and the inbound perspective on marketing, partners are able to be more picky about whom they work with. What social channels are your ideal partners on?

Case Study: How a Company Hurt its Business with a Change in the Comp Plan

Sales Benchmark Index

And Advantage leisure director Julia Lo-Bue Said accused the cruise lines'' new head of sales Chris Truscott of failing to understand his market. Some Key Learning’s From P&O’s Mistakes: Understand your market, including channel partners, before you change the comp plan.

Direct Mobile Dials are Fueling B2B Communication Channels

Lead411

One way to alleviate this anxiety is to reach out via multiple channels to find the best way your prospect or customer prefers to communicate. According to a 2015 study by Deloitte , the average american checks their cell phone 46 times a day. Time is always a key factor in sales.

4 Ways You and Your Partners Can Accelerate Your Channel Sales

Allbound

Your channel sales are looking good—but they could always be better. By effectively leveraging your PRM system, you and your partners can work together to accelerate your channel sales and ultimately drive revenue for your organization.

Building a Sustaining Partner Community: a Channel Strategy

Your Sales Management Guru

Channel Strategy: Building a Sustaining Partner Community. -A A Case Study-. What I would like to do in this blog is attempt to document and tell the story of one Worldwide channel focused software organization that did it the best– at building their channel.

The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. If his stamina alone isn't enough to inspire you, his YouTube channel -- "Success Channel" -- will.

A Guide to Choosing the Best Digital Channel for Your Business [Infographic]

Connext Digital

Digital channels present new markets and new opportunities for businesses. But, there are many businesses, whether small or large, that have not realized the power of digital channels, while some of those who do still fail to harness its full potential in reaching their business goals. With several digital marketing channels available, you need to choose the tools worth focusing on to get you a step closer to your goals. Social Media Marketing.

Case Study: IBM PureFlex TCO Analysis

The ROI Guy

Used by sales professionals and channel partners in workshops, or self-service by prospects via the web, the tool collects information about the current computing needs and then projects the TCO for the two alternatives using industry research for a company of similar type and size.

The Definitive Guide to B2B Emoji Marketing

Zoominfo

In fact, one study reports 92% of the online population uses emojis ( source ). But, the question we pose today is this: do emojis have a place in the world of B2B marketing? Benefits of Emoji Marketing. Humanize your marketing efforts. Best Practices of Emoji Marketing.

B2B 77

4 Ways To Maximize Your Marketing Strategy

Sales and Marketing Management

Author: Kostas Chiotis Having a powerful marketing strategy is vital to the growth and success of your business. However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick.

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Final Thoughts: Email Marketing List Segmentation.

How to Sell Marketing to your CEO

Sales Benchmark Index

I recently had a conversation with a marketing VP of an equipment manufacturing firm. Justifying her marketing spend and showing an ROI on her initiatives. C-Suite Marketing Ignorance was her biggest impediment to success. There are tons of metrics marketing leaders track.

Prospect Development Program Jumpstarts Manufacturer’s Channel Sales

Pointclear

Few companies have the sales and marketing resources to adequately cover their markets. It’s logical that if only a fraction of your target market is contacted, only a fraction of the deals are going to you. Market coverage, yes it’s part of our business.

Is Your Marketing Message Just Noise?

Sales Benchmark Index

Two years have passed since the SEC published its Customer Purchase Decision Timeline study. In this ever-changing environment, how does a marketing leader keep pace with the Informed Buyer? With so much coming at the buyer, how does a marketer stay relevant?

How to Use Psychology to Improve Your Digital Marketing Campaign

Smooth Sale

Psychology in marketing is about studying consumer behavior. As marketers, you need to understand how customers are making purchasing decisions and shopping for alternatives. You could even take note of the time of the day when they are most receptive to marketing campaigns.

Direct Mail: The Forgotten Outbound Channel That STILL Works In Sales Today

Sales Hacker

I won’t go as far as saying email is dead as a sales communication channel, it’s not. Make it useful: Useful gifts were much more likely to get a response in our study (47% chance of response) when compared to edible gifts (3.7%

Why a single Growth team is the ultimate answer to sales and marketing alignment

Nutshell

Throughout my time at the agency, the biggest and most consistently missed opportunity I saw—no matter how large or small the company—was cooperation and collaboration between sales and marketing teams. So what is it exactly that makes sales and marketing one team?

6 Ways to Humanize Your Marketing Efforts

Zoominfo

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers.

Marketing Displaces Sales!

Partners in Excellence

Marketing is providing rich content and relevant information for customers and prospects. Marketing becomes the primary channel to the customer for much of their buying process. So we get confused, what’s the role of marketing, what’s the role of sales?

Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Now you must craft a marketing plan that attracts attention in an entirely different way. The challenge is so many small businesses engage in marketing without having a written strategic plan in place.

Before Your Small Business Jumps into Content Marketing, Read This

Increase Sales

The content marketing bandwagon continues to gain more B2B small business owners and single office/home office (SOHO) entrepreneurs. They spray their marketing, their selling, their whatever activities all over the place and then pray something will stick. Case studies – 77%.

5 Email Marketing Myths for the Modern Marketer

Zoominfo

The online marketing world contains an abundance of conflicting information about email marketing. As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. Myth #5: Never send a marketing email on a weekend.

Smart Selling Visions: Up-Close with Top Revenue Leader Greg Sherrill, CEO of @ChannelRocket

Smart Selling Tools

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. This week I interview Greg Sherrill, CEO and Co-Founder of Channel Rocket. Nancy: What does Channel Rocket do? That’s a challenge – one Channel Rocket helps to solve.

The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute?

B2B 74

Good Reads for B2B Marketing - Modern Marketing from Stan Lee

Pointclear

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads. Via Chief Marketer.

B2B 196

The Ultimate List of B2B Marketing Tools

Zoominfo

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. Ready to supercharge your marketing team’s performance?

B2B 65

Email Marketing: Emerging Trends to Survive 2019 and Beyond

Connext Digital

Currently, it’s still one of the best channels to get your marketing material across, and it remains as one of most essential assets of a digital marketer. For starters, return on investment (ROI) for email marketing is at an all-time high of 3,800%. Email is not dead.

Products vs. Services: The Real Marketing Difference

Sales and Marketing Management

Author: James Hooker, CEO, Televerde Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels. But how do these strategies and tactics vary when marketing a product vs. marketing a service? One reason is that services tend to involve intangible components, which can make it harder for marketing to create a defined story.

Using Referrals and Affiliate Links in Online Business

The Pipeline

Studies have shown that people who become customers through referrals go on to be more loyal and profitable than customers that are acquired through other sales channels. There are really very few downsides to referral marketing. The Pipeline Guest Post - Megan Totka.

2-5x Your Revenue With These 9 Sales & Marketing Alignment Steps

Costello

“Aligning sales and marketing is an absolute must because they should work hand in hand,” says Nate Masterson of Maple Holistics. “If Sales and marketing alignment is about leveraging those insights to drive business results. leads, marketing qualified leads, opportunities, etc.).

The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). But can B2B marketers use YouTube to the same effect? Build your channel.

B2B 72

4 Key Considerations for More Personalized Marketing

Zoominfo

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept.

The Definitive Guide to Market Intelligence

Zoominfo

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence.

Data 57