Trending Sources

A Tale of Two Marketing Reports

The 1to1 Media Blog

Providing seamless experiences across channels and consistency in messaging and engagement is a 'must' for companies. Customer Engagement Customer Experience Marketing Mobile Marketing customerexperience digitalmarketing experian marketo omnchannel theeconomicintelligenceunitOmnichannel is becoming more than a buzzword. In our connected world, the stakes are high for delivering CX that customers expect and want.

Tools and Tips for Outbound Sales Prospecting

Modern B2B Sales

At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more). Marketing Automation Platform: To track each account’s activities and see the different channels and campaigns that they’ve engaged with.

Marketing Automation for Sales Development: An Essential for Revenue Success

Modern B2B Sales

In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities. At Marketo, our current agreed-upon SLA for any MQL is 24hrs.

4 Life Lessons I Learned (So Far) From a Career in B2B Sales

Modern B2B Sales

The piano happens to be one of my favorite instruments, and if you’ve never listened to The Piano Guys , a group that covers everything from Beethoven’s 5 Secrets (a favorite of mine) to Rolling in the Deep, you need to stop what you’re doing right now and pull up their YouTube channel.

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5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Sales

While social media sometimes gets a bad rep among professionals due to the endless posts about difficult math problems and memes, when done well, social media can be one of the most effective and underutilized channels for sales teams.

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Dell's Three-Pronged Approach to Social Media - Think customers.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Customers are communicating with their favorite brands in an ever-increasing number of ways; along with phone calls and emails, todays customers are increasingly using social media channels not only to follow and interact with companies theyre interested in, but also to share their experiences with these organizations. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards.

6 Strategies to Immunize Yourself from the Sales “Rejection-Flu”

Modern B2B Sales

Savor it, then channel that in the office. Author: Chris Gillespie As the weather gets colder, the days get shorter—one other sure sign of the changing season is the flu.

Sales Skill-Sets vs Sales Tool-Sets

Smart Selling Tools

Act-On or Marketo - contacting prospects when they’re most interested. Bloomfire- Collaborate with your team and channel partners on best practices. If all you have is a hammer, everything starts to look like a nail.

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Hoffman's Hot Seat: Connecting Predictive Analytics to Social Media.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics.

The Ultimate Event Calendar for eCommerce & Digital Marketing Professionals

Software Business Blog

Thank u @marketo ! I know I’m going to get expert-level focus on PPC, & it will be undiluted by channels that are less of a focus for me. Taking the time to attend industry conferences is very important for so many reasons.

Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

Pointclear

It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it. Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

One Marketing Guy Who Gets It (What Sales Needs, That Is)

Dave Stein's Blog

Add to this the ever-expanding nature of marketing as additional channels are being added quarterly, if not more often. Similarly, Marketo, an Eloqua competitor, has created an “RPM Quotient”—their metric for benchmarking success through the use of their tool.

Is Automation Killing the "Social" in Social Media? - Think customers.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Social media is ideal for delivering information to a large group of people, and scheduling posts like these can actually create a win-win situation: it saves you, the marketer, from having to post the announcement of a new blog post to each of your companys multiple social media channels; and provides your followers with valuable and timely information. 1to1 Magazine. Issues. Weekly Digest.

Would You Pay for Better Customer Service? - Think customers: The.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Every organization and company has unique opportunities to create meaningful interactions with their customers every day, through any channel, by engaging customers and offering exceptional value with each touch point. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy.

5 Essentials for Voice of the Customer Success - Think customers.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Incorporating this information into a customer experience program that integrates with all customer engagement channels is a critical step in turning active listening into active doing. Your VoC strategy in 2012 must include a mobile engagement and listening channel if you desire an accurate and robust picture of the customers true voice. 1to1 Magazine. Issues. Weekly Digest.

Mapping Out a Mobile Blueprint - Think customers: The 1to1 Blog

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. I stated in this January article that 2012 will be the year that mobile more successfully integrates with other customer interaction channels. As Forrester reveals this week in the report, " Mobile is the New Face of Customer Engagement " for mobile to successfully blend with other channels and engage with customers, CIOs need to rethink their role, strategy, and organizational structure.

InfusionSoft Buys GroSocial - Another Sign of the Times

Social CRM

And you can’t forget about the big money raised buy companies like Marketo, Hubspot and others. My January column for CRM magazine focused on why I thought 2013 would be the year marketing automation went mainstream for small business.

5 Ways to Deliver Social-Friendly Customer Service: by.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Consumers have responded to calls to interact with the companies they purchase from and are using social channels comprehensively. In fact, consumers and companies alike have embrace Facebook and Twitter as mainstream communication channels; anything your customers have to say to you, theyll do so in public. But traditional channel experience alone isnt enough. 1to1 Magazine. Issues.

An Allbound Marketing Approach Closes Your Revenue Gaps

Pointclear

Inbound drives smaller deals that often involve lower-level decision makers : Marketo said it best: “It’s unlikely that CXOs are going to spend time trolling the web for blogs and other content.” times more responsive to quality voicemails and personalized email than other marketing channels.

10 Steps Toward Effective Social Media Marketing - Think customers.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Companies need to be where their customers and prospects are and email is still a predominant channel for communication," he said. Thus, although email might be older than social media channels, its definitely not to be forgotten. This allows customers to share the information they received over social channels, increasing the spread of your message. 1to1 Magazine. Issues.

Can You Outsource Customer Experience? - Think customers: The.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Continuously evolving to keep pace with consumer changing preference and expectations, while offering core service channels, is what changes the game. Outsourcers should go to their clients with options and advices on how to support their customers in new channels. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience.

Unexpected Actions Can Transform a Customer Experience - Think.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog.

The Missing Link in Customer Centricity: An Engaged and.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. As customers use multiple channels to connect with companies, they also have little patience with companies that cant resolve their issues quickly. Customers expect seamless experiences across all channels. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy.

The Rise of the Data-Driven CMO - Think customers: The 1to1 Blog

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Given the amount of time consumers spend online and in social channels conducting product research, marketing leaders need to figure out ways to make it easier for consumers to find accurate information about their products--including pricing, styles/colors, availability, exchange policies, etc. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise.

Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg Sales

Account-Based Sales Development (ABSD) is a coordinated strategy that combines personalized, multi-channel, multi-threaded, outbound activities to create high-value opportunities in new and existing customers. You can find me on most social channels, but I’m most active on LinkedIn.

Improve, Transform, or Sustain: What's Your Path to a Better.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog.

Top 10 Marketing Trends for 2012 - Think customers: The 1to1 Blog

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Thats especially true with emerging media like social, which has matured and now needs to be evaluated for return on investment just like other channels. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement.

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Brent's Social CRM Blog: Social CRM Mainstreaming Continues.

Social CRM

One of the reasons I feel this way was reinforced by what I saw in the companies up for the Gartner/1to1 award - more companies of all sizes are taking a more multidimensional, strategic approach to social tools and channels. So if a service that can enable professionals in these areas to leverage social channels to create more engagement opportunities - while automating compliance management - it will go a long way mainstreaming certain aspects of Social CRM.

Brent's Social CRM Blog: Goodbye Assistly, Hello Desk.com

Social CRM

The new agent interface is nice and clean, and makes it pretty easy to manage service interactions coming from different channels (Facebook, Twitter, email) in one universal inbox.  The new agent interface is nice and clean, and makes it pretty easy to manage service interactions coming from different channels (Facebook, Twitter, email) in one universal inbox.  One on One Back Story: Phil Fernandez of Marketo. Brents Social CRM Blog.

What's the Secret to Customer-Centric Success? - Think customers.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. A professional sports team recognizes and rewards outstanding customer service in the moment, as well as encouraging guest feedback during and after games across multiple channels. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends.

Customer Experience Excellence Is Exceedingly Rare - Think.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. We ask these questions at the brand level to get a sense of their overall experience with the company regardless of channel. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing.

"Expectation Matching" Builds Long-Term Customer Loyalty - Think.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog.

Ensuring Employee Satisfaction Impacts Customer Experience.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog.

When Does the "Customer" Experience Begin? - Think customers.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog.

Tesco Looks to Actual People to Improve the Customer Experience.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog.

Blog Carnival: Calculating the ROI of Social Media - Think.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog.

Unstructured Data is the Elephant in the Room - Think customers.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. With 59 percent saying that they either currently have an initiative to combine social media data with enterprise data and customer interactions across all channels or are planning one in 2012, the coming year looks like a promising one where data management leaders may finally address the elephant in the room. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards.

Brent's Social CRM Blog: Is Your Midsize Business Ready to.

Social CRM

This rise of social media, a growing avalanche of data, and 24/7 access to new channels and devices that customers can use to learn about, shop for and buy goods and services is radically and irreversibly changing the world of marketing and commerce. Brents Social CRM Blog.

Good Reads for B2B Marketing - Staple Yourself to a Lead

Pointclear

Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. Via Marketo. Online content in the sales and marketing industries is dynamic and constantly changing.

Are You Prepared for Customer Service/Social Convergence.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. However, many of those same organizations are taking an ad hoc approach to providing customer service via social channels. Additionally, he recommends training employees who will be interacting with customers via social on using a tone of voice that fits the brand yet is also appropriate to that channel. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards.

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