3 Steps to Combining Social Media & Competitive Intelligence

Sales Benchmark Index

Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. What emerging trends are occurring on their site and/or social channels? Anyone can join social media channels and follow competitors.

Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg Sales

Account-Based Sales Development (ABSD) is a coordinated strategy that combines personalized, multi-channel, multi-threaded, outbound activities to create high-value opportunities in new and existing customers. You can find me on most social channels, but I’m most active on LinkedIn.

Trending Sources

Sales Skill-Sets vs Sales Tool-Sets

Smart Selling Tools

Act-On or Marketo - contacting prospects when they’re most interested. Bloomfire- Collaborate with your team and channel partners on best practices. If all you have is a hammer, everything starts to look like a nail.

Tools 115

Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

Pointclear

It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it. Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

An Allbound Marketing Approach Closes Your Revenue Gaps

Pointclear

Inbound drives smaller deals that often involve lower-level decision makers : Marketo said it best: “It’s unlikely that CXOs are going to spend time trolling the web for blogs and other content.” times more responsive to quality voicemails and personalized email than other marketing channels.

Is Your Web-based Content Driving Away Sales Leads

Pointclear

Previously he has worked in direct and channel sales for major firms such as Unisys and Commodore. source: Marketo ). Today's guest blogger, Reg Nordman, is the Managing Partner for Rocket Builders , a Vancouver based sales and marketing consultancy for high growth companies.

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”

From Demo to Conversation

Sales Overdrive

Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. A few we like include Marketo, Acton and Eloqua. Part One – Targeting and Lead Development.