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The Weaponization Of Social Media

Partners in Excellence

I just read Chris Brogan’s piece, The Bare Truth About Social Media , a phrase leaped out at me==how we are “weaponizing” social media. It seems we are at war and social media tools are becoming weapons of mass distraction. We can attack new markets, new channels, all in the quest of increased engagement.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. You'll need to tune into the right channels to detect the sometimes blatant, sometimes subtle shifts that can warm up a cold outreach. Track this event with : Industry news, social media 10. Introduce yourself.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.

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Sales Stories: 3 Ways ZoomInfo Helps Reps Prospect Smarter

Zoominfo

ZoomInfo has opened up an entire channel of potential sales that didn’t exist for us before,” Roberts says. “We Their first reaction is often to go and hire a marketing team, so I try to get to them before any of that happens and get them to see another way to build valuation through earned media.”

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Building Your Personal Brand — Again

Partners in Excellence

Many advocate building a massive social media presence–doing everything one can by increasing your presence in places like LinkedIn, Twitter, Instagram, Facebook, and other social channels. Most every sales person I know has some sort of defined “territory.” Apparently, we are supposed to blog and tweet.

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Evaluating Your Business Development Strategy

Janek Performance Group

Plus, 59% of companies sell more from social media compared to previous years. Of course, these should include a mix of channels and be spaced over time. Lead response time shows the effectiveness of communication channels and responsiveness. In addition, they also note the importance of digital channels. Only 31.5%