article thumbnail

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Reveals your prospects' interests. Enables you to develop the content they are searching for and title navigation to map to a prospects view. These foundations provide rich data input. Why do you care?

ROI 306
article thumbnail

PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

The platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable, previously, absolutely unthinkable. They were enamored with our sales channel and our sales distribution. So, what else can I tell you?