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Is Outbound Dying?

Partners in Excellence

I know thousands of sales people will be forwarding this article to their managers, saying, “This guy says outbound is dying, I don’t need to do more prospecting!” Sadly, I think we are poisoning the well of outbound. We live in a world of increasing volume and velocity–across every channel.

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Data-Driven Outbound as an Acquisition Channel

Sales Hacker

The post Data-Driven Outbound as an Acquisition Channel appeared first on Sales Hacker.

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Are You Obsessing Over the Wrong Outbound Marketing Elements?

Sales and Marketing Management

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. How can you tell if any or all of these obsessions are waylaying your outbound operations? If you’re going to obsess over B2B outbound marketing strategies, try fixating on the right ones. Switch Out Your Obsessions.

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Sales Talk for CEOs: Build an Outbound Sales Motion Early with Mei Siauw (S3:E1)

Alice Heiman

According to Mei Siauw, CEO of LeadIQ , a tool that helps sales teams with smarter prospecting, building an outbound sales motion is the key to growth. Start early, stick with it; if you do it right, outbound sales will produce amazing results. During the show, Mei talks about how she built LeadIQ by focusing on outbound sales.

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Outbound sales isn’t dead. It’s evolved.

SalesLoft

Everyday, the alarm bells are loudly ringing regarding the current state of outbound Sales. Outbound is dead.” “It takes 10x as many emails to get a reply as it did 3 years ago.” “How How I used AI to increase my cold email volume 20x.” “Will Google’s email restrictions kill outbound?” Don’t believe the hype. How do I know?

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Outbound Economics

Cience

The mechanics of getting outbound to work are deceptively complex , and it turns out the economics are too: even at a relatively small scale, it can be a little daunting to understand the math of outbound. But, without properly looking at the numbers, it’s not possible to make a rational decision about spending on the outbound.

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The Outbound Assist — How Outbound Tactics Make Inbound Leads Grow

Cience

At that time, we had a team of 8 SDRs who actively reached out to our potential clients via multiple channels (mostly email and telephone). They saw an increase in traffic and decided to abandon outbound because it “didn’t work” properly. We called it the Outbound Assist. The Outbound Assist Phenomenon.