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Rebooting Customer Engagement in Pharma – NEXT Normal

Bigtincan

According to Gartner, by 2025, 80% of B2B sales interactions will occur in digital channels. Hear what experts from leading pharmaceutical companies like AMGEN, Pfizer, TEVA, and Sanofi – together with leaders from digital health and tech companies – believe we should be focusing on right now.

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Major Accounts – The Growth Framework

Pipeliner

Recently, I had a planning session with a CSO from an HR services firm that had just landed their first large client, a Fortune 500 pharmaceutical company. I like to focus on five channels to account expansion – Organic Growth, Partnerships and Alliances, Family Tree, Alumni and Customer’s Customer.

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Artificial Intelligence, ChatGPT, and the Future of Life Sciences Sales

Allego

Let’s start by examining how pharmaceutical sales is using AI in general. Omnichannel is sort of like multi-channel selling on steroids. According to Bhavana Ramesh from Grid Dynamics, “Next Best Action (NBA) can be created to recommend individual HCP-level content and channels based on all past interactions and touchpoints.

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Rebooting Customer Engagement in Pharma – NEXT Normal

Bigtincan

According to Gartner, by 2025, 80% of B2B sales interactions will occur in digital channels. Hear what experts from leading pharmaceutical […]. What does that mean for pharma? At the upcoming NEXT Normal virtual event, more than 1000 people will come together to learn the answer.

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Social Selling Applicability by Industry

SBI Growth

Examples include medical devices and pharmaceuticals. The reason for modest growth is medical devices, and pharmaceuticals, have persistent buyer behaviors. For instance, publishing and travel is expected to originate over half of their revenue from social channels in five years. We project a gain of 3 percent in pharma.

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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

Identification of the most effective marketing channels. By analyzing data from different marketing channels, entrepreneurs can determine which channels are most effective at reaching and engaging their target audience. This allows them to focus on the channels and optimize their marketing efforts.

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Sales Stories: 3 Ways ZoomInfo Helps Reps Prospect Smarter

Zoominfo

I have to talk to hospitals, reference laboratories, clinical resource organizations, and pharmaceutical companies on a daily basis,” Westra says. ZoomInfo has opened up an entire channel of potential sales that didn’t exist for us before,” Roberts says. “We For Roberts, this means accurate data is mission-critical.