BuzzBoard

MARCH 15, 2024

With a myriad of marketing channels at their disposal, leveraging them effectively to garner substantial results can be challenging. Looking at case studies of small businesses that overcame hurdles using strategic digital marketing can equip you with fresh perspectives.

Small Business 52

Small Business Small Business Case Study Social Media 52

Zoominfo

JULY 17, 2018

The number of registrants indicates how successful your promotion efforts were leading up to the webinar. Before you announce your webinar and begin to promote it, set a goal for total registrations. Make sure that your registration page aligns with the rest of your promotion, and that the registration process is simple and direct.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Sales and Marketing Management

MAY 26, 2020

A study by Xactly showed that the most diverse companies are 35% more likely to outperform their competition. In a 2019 Benchmark Study , respondents concluded that customers increasingly consider diversity when making buying decisions. We are seeing more women executives, more women senior leaders and more women buyers.

Lead Rank 227

Lead Rank Lead Scoring Scale Retention 227

Zoominfo

NOVEMBER 29, 2023

Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers. Social Media Influence Leveraging social media is today’s primary channel for interacting with younger buyers to create buzz about your products.

B2B 130

B2B Social Media Loyalty B2C 130

Sales Hacker

JULY 17, 2019

Are you in sales and looking to get promoted into management? it’s much easier for your manager to advocate for your promotion and, most importantly, for the team to view you as a leader and someone they can count on and trust. I was delivering our case-studies book and realized it may not be enough.

Promotion 79

Promotion Sales Management Hiring Lead Rank 79

Zoominfo

SEPTEMBER 26, 2018

Develop a content strategy to promote your employer brand. To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. Studies show that company values are the most important thing candidates look for in branded content ( source ). Leverage social media.

Hiring 250

Hiring Social Media Face-to-face Channels 250

SalesFuel

MARCH 1, 2024

According to a study by Marigold , 50% of consumers made purchases from emails within the last year. According to Marigold, consumers “seek timeliness, relevance and an individualized touch – email continues to be the optimal channel for marketers to deliver on these fronts.”

Loyalty 52

Loyalty Campaigns Marketing Ideal Customer Profile 52

BuzzBoard

MARCH 28, 2024

Yet, many continue to underutilize a crucial channel- video marketing for local businesses. Video promotion can be integrated into email campaigns, business websites, and even used as QR codes on print media, offering an interactive experience for potential customers. However, marketing with videos exceeds these platforms. The result?

Benefit 52

Benefit Video Marketing Promotion 52

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). One-Touch Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Highspot

FEBRUARY 14, 2024

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Pipeline

APRIL 1, 2024

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. Showcase client testimonials and promote them on your social media pages. Create Case Studies Want to convince your audience that your logistics services can drive the promised results?

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Zoominfo

JUNE 25, 2018

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Although this is by no means a comprehensive list, here’s what we view as the three most important reasons to promote your brand or company on YouTube: Expand your audience. Build your channel. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Highspot

JANUARY 22, 2024

In a successful GTM strategy, stakeholders collaborate to create a cohesive plan that addresses product development, market positioning, promotional activities, sales execution, and customer support. Maximizes the impact of promotional activities by reaching the right audience.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

In a successful GTM strategy, stakeholders collaborate to create a cohesive plan that addresses product development, market positioning, promotional activities, sales execution, and customer support. Maximizes the impact of promotional activities by reaching the right audience.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. According to the study, almost 40 percent of customers try a business for the first time because of direct mail advertising. The Art of Creating a Quality Sales Letter.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

The Pipeline

JULY 24, 2014

Studies have shown that people who become customers through referrals go on to be more loyal and profitable than customers that are acquired through other sales channels. Think of affiliate marketing as earning commission by promoting another company’s product. There are really very few downsides to referral marketing.

Referrals 282

Referrals Advertising Advertising Channels 282

BuzzBoard

FEBRUARY 28, 2024

This is punctuated by numerous digital marketing case studies for small businesses that highlight the opportunity for impressive returns. Numerous digital marketing case studies have illustrated the substantial benefits it can afford small businesses. To delve deeper into digital marketing insights and studies, click here.

Small Business 52

Small Business Small Business ROI Case Study 52

Zoominfo

FEBRUARY 25, 2021

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. The interactive nature of the channel?—it’s

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Cience

NOVEMBER 6, 2019

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Power study, U.S. Multi-channel selling is required here and in most industries. hours at dealerships.

Channels 42

Channels Marketing Retail How To 42

Zoominfo

AUGUST 3, 2022

A Gartner study shows that the average marketing budget has increased this year to 9.5% Invest in High-Performing Channels Focus your energy on channels that are performing well and that continue to nurture your existing audiences. Use tailored and specific targeting in channels where you’ve seen strong ROI in the past.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Smooth Sale

MARCH 14, 2024

Concurrently, conduct a comprehensive market study to comprehend prevailing patterns, customer inclinations, and rivalry environments in your selected sector. Invest in ergonomic tools and high-quality furnishings to promote comfort and productivity throughout extended workdays.

Outsourcing Services 90

Outsourcing Services How To Hiring Demographics 90

Zoominfo

FEBRUARY 3, 2022

In a study by Qualtrics , 62% of respondents said that businesses need to care more about them. The study also found that after a positive customer experience, consumers are 3.5 Additionally, consider which channels you’re using to communicate with your customers.

Customer 100

Customer Loyalty Consumer Survey 100

Zoominfo

JANUARY 19, 2021

You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. An example of a landing page design. Landing Page Best Practices.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

BuzzBoard

FEBRUARY 28, 2024

For example, providing regular updates on project progress and effectively addressing any unforeseen issues promptly will foster trust and promote a long-term relationship with your customers. Satisfied clients metamorphosed into brand evangelists for the agency, promoting their services within their respective networks.

Loyalty 52

Loyalty Outsourcing Services Scale Lead Rank 52

Zoominfo

AUGUST 11, 2019

The number of registrants indicates how successful your promotion efforts were leading up to the webinar. Before you announce your B2B webinar and begin to promote it, set a goal for total registrations. To determine the effectiveness of each channel, track the number of registrants each specific promotion brings to your site.

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

BuzzBoard

MARCH 6, 2024

Moreover, digital marketing provides small businesses with a considerable opportunity to convey their stories, values, and missions—a feature often overlooked by traditional marketing channels. Here are some case studies that provide a glimpse of successful implementations of digital marketing in small businesses.

Small Business 52

Small Business Small Business Ideal Customer Profile Case Study 52

Pipeliner

JANUARY 25, 2023

It’s a marketing tactic that can boost sales, promote authenticity, and improve your brand’s overall online presence. According to a study published in the Dallas Business Journal, 92% of consumer trust influencers more than celebrities and traditional ads. Because customers promote it, others can see it as more authentic.

Social Media 52

Social Media Influencer How To Journal 52

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

BuzzBoard

JANUARY 24, 2024

So, look for businesses with a clear online presence gap or those struggling to leverage digital channels effectively. Target Audience Alignment: Understand the target audience of the small business and how well it aligns with digital marketing channels. Meet them where they are in their current digital journey.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

Alice Heiman

MARCH 12, 2024

Watch the episode below or on our YouTube channel Chapters [00:00] Introduction – Dive into the evolution of sales strategies and the need for innovation in today’s markets with Scott Gillum. [01:01] Then as a management consultant after graduate school, helping clients build sales and marketing channels.

Social Media 75

Social Media Media Revenue Top of Funnel 75

Appbuddy

NOVEMBER 11, 2021

According to a recent study , 77 percent of sales and marketing professionals believe personalized marketing experiences make for better customer relationships. B2C brands are pros at using consumer intent data to send relevant content, like personalized product recommendations or store-specific promotions. Tokenization ? Their secret?

B2C 98

B2C Email Marketing B2B Marketing 98

Zoominfo

FEBRUARY 25, 2021

Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound Prospecting Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

APRIL 9, 2019

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video (source). Although this is by no means a comprehensive list, here’s what we view as the three most important reasons to promote your brand or company on YouTube: Strengthen your brand. Build your channel. We say yes!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Zoominfo

FEBRUARY 25, 2021

Identify the social channels where you can reach your target customer. Keep the conversation going by offering additional, related content, such as: A related blog post link A 30-second “thank you” video from the host A limited-time ungated whitepaper or case study. Add the video to your email or landing page. Follow up (ASAP).

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

NOVEMBER 1, 2018

Why is social media the perfect channel for demand generation? Not all channels will fit your company’s goals and initiatives. We recommend that you try all platforms, but move on if it becomes clear the channel isn’t helping you reach your goals. Your best buyers are most active on social platforms. Tailor your content.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

Pipeliner

FEBRUARY 23, 2024

A study by Salesforce reveals that 76 percent of customers expect consistent interactions across departments. Establishing shared feedback channels, such as internal communication tools or databases, is crucial. These channels allow for continuous information flow and real-time updates on customer feedback or issues.

Customer Service 59

Customer Service Customer Company Lead Rank 59