Sales in a Digital World: Adopting an Omni-Channel Approach
Sales and Marketing Management
JANUARY 16, 2019
These factors converge to present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue. In this article, we’ll examine what a comprehensive omni-channel means, the key aspects of an omni-channel approach, and how to support implementation. What Is Omni-Channel? In order to effectively establish an omni-channel approach, it’s vital to understand what that entails. Omni-Channel Fundamentals.