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Sales Talk for CEOs: Navigating the Future of Partner Selling with Cassandra Gholston (S4:Ep15)

Alice Heiman

” Watch the podcast below or on our YouTube channel Chapters [05:36] Referral selling is important. [22:29] 22:29] CEOs can train sales teams to properly prepare and bring them in at the right time for customers or prospects. [23:03] And this was missionary sales.”

SAP 62
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Usings AI To Gain A Competitive Edge In B2B Sales

Alice Heiman

AI is having a big impact on B2B sales by empowering salespeople to focus on what they do best: building meaningful relationships with their prospects. Watch the podcast below or on our YouTube channel. Will your sales organization utilize it or will they be left behind? But wait, don’t worry about AI replacing human sales reps!

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Sales Tech Simplified: How to Turn Relationships Into Revenues with @ModelN

SBI

Model N provides solutions for Finance and Channel Management to create, implement and manage channel incentive programs like rebates and MDF, and Channel Data Management solutions that provide clear visibility into sales out and sell through data, all working together to better align manufacturers and their channels partners to maximize revenues.

Revenue 131
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Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)

Alice Heiman

Most of those startups were acquired (DataMirror to IBM, Janna Systems to Siebel Systems, then SAP, Watcom to Sybase via Powersoft, to name a few), and I ran big teams at IBM, Siebel, Sybase, and others. This podcast is a must listen and her books are both must reads. 39:07] Cross functional team approach to positioning. [42:45]

Siebel 103
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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Multi-channel selling is required here and in most industries. Buying a car is an example. Answer: Yes.

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BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe

SBI

With the Adobe integration, Bigtincan is excited to help marketers extend their existing marketing investments, while providing additional, high-value channels to deliver information to sales and other customer-facing teams. David Keane, CEO of Bigtincan. Opportunity Management. Industry News. Sales Enablement.

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SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

Pointclear

Keys to SAP’s new marketing approach (culture eats strategy for breakfast, lunch and dinner): Control the message & orchestrate the conversation. Synchronize the client/prospect/employee experience across all channels. Marry the art and science of marketing.

Revenue 174