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What works best? call, email, text, or …?

MEDDIC

This question has become even more present in our minds in the past few years, due to the rise of multiple communication channels and media which is becoming increasingly popular. The most sophisticated articles I have read on this subject are those that advise you to use each of these channels based on what you want to communicate.

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8 Creative Sales Prospecting Ideas You've Never Tried Before

Hubspot Sales

After all, many buyers will never get on your radar via traditional channels. If you specialize in selling building supplies to local contractors, research groups for local real-estate investors, realtors, contractors, and architects. From Facebook and LinkedIn to in-person meetups, groups are an excellent way to prospect.