15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. In fact, we’ve spoken at length about Reddit’s value as a market research tool.

Using Digital Marketing Channels for Lead Generation

LeadBoxer

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. The term digital media refers to the tools and programs that share information online. A business must generate leads to be successful.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Go check out this channel for in-depth, educational marketing content.

How to Use Your Social Media Channel for More Sales

Sales and Marketing Management

But you need to choose the right influencer for you, so do your research, ask for their media kit and decide if it will be cost effective for you. With some social media channels, Facebook for example, to get your page and business noticed you may need to pay for advertised posts. Well you can share your promotions and discounts via your social media channels meaning you are more likely to see a conversion to a sale once a customer has visited your website.

The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today!

Customers, Employees and Influencers as High Performing Sales and Marketing Channels

The Pipeline

And they can do it at scale and more efficiently than traditional channels. The Benefits of New Channels are Compelling (examples). Other reasons customers, employees and influencers make good sales and marketing channels; 1. Social channels provide insights and information not previously available. This channel is always on and continually active – making referrals, amplifying products and promotions, and posting positive information about your brand.

31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Email marketing and list building/management tools. PPC marketing tools.

How to Read Your Audience and Structure Your Multi-Channel Marketing Accordingly

Sales and Marketing Management

The same goes for how they research and purchase products – some buy an item immediately after they see it while others spend a lot of time researching before making a final decision. That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. Create Personalized Experiences across all Channels.

What Channels Should Be Part of Your Next Outbound Campaign?

Cience

Don’t get me wrong, I do like all these channels to generate demand and leads. This is where a multi-channel, highly targeted outbound campaign can spur new growth with new logos of your best-fit clients. The Go-To Channel: Cold Emails. The Throw-Back Channel: Cold Calls.

Ask the Experts: Channel Success Tips for 2020

Allbound

Channel partners provide several benefits to your company. Successfully managing partner relationships and maintaining channel sales results is key to your success. We asked some of the top channel leaders about the keys to partner success: 1) Put In The Work for Your Partners. “To

How To Boost Channel Sales & Clean Up Your Partner Pipeline

Allbound

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales? Unlike direct sales, in which a company sells a product or service directly to the end user, channel sales relies on a third party to take a product or service to market.

What Does Successful Channel Partner Onboarding and Enablement Look Like?

Allbound

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales? Unlike direct sales, in which a company sells a product or service directly to the end user, channel sales relies on a third party to take a product or service to market.

15+ Helpful YouTube Channels for HR and Recruiting Professionals

Zoominfo

Keep reading as we uncover the top 17 YouTube channels for HR and Recruiting personnel! The Recruiting Blogs YouTube Channel offers a comprehensive library of content including relevant news, tools, webinars, and conversations from the RecruitingDaily and RecruitingBlogs team. This YouTube channel is dedicated to those talks so that anyone anywhere can keep up to date and join the debate! The BLR YouTube channel description reads as follows, “Welcome to BLR.

Understanding sales development tools

Showpad

Sales development focuses on the early stages of the sales cycle, including customer research, prospecting, lead qualification and initial outreach. Just like salespeople, SDRs need tools and support to be successful. Types of sales development tools. Task management tools.

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Social Selling: Definition, Ideas, Strategies, and Tools

Lead Fuze

We will talk more about all the tools you need to get started in social selling. You need to be visible on the social media channels that your prospects are using. According to LinkedIn’s research, the top skill for a salesperson is active listening. Social Selling Tools.

5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. How to use Buyer Intent Data Tools. Buyer Intent Data Tools Help You Master the Buyer’s Journey.

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How to Optimize A YouTube Channel for SEO Success

Zoominfo

source) As such, modern marketers must take note: It’s no longer enough to post the occasional video to your YouTube channel and expect results. In order for a YouTube channel to drive real marketing success, today’s marketers must adopt a calculated approach– similar to the way many marketers approach SEO. So, next time you upload to your channel, be sure to include a target keyword in the tags, description box, title, and closed captioning of your video.

Smart Selling Visions: Up-Close with Top Revenue Leader Greg Sherrill, CEO of @ChannelRocket

Smart Selling Tools

This week I interview Greg Sherrill, CEO and Co-Founder of Channel Rocket. Nancy: What does Channel Rocket do? Channel Rocket is a SaaS sales enablement platform that helps manufacturers grow sales through their direct and indirect sales channels. Co-Founders Tim Hill, Tim Votaw and I started Channel Rocket because we saw opportunity in the sales enablement space. So we recognize firsthand the challenges of selling complex solutions through indirect channels.

A Sales Enablement Tool for the CEO

SBI Growth

When you built your new product, you most likely did most or all of the following: Conducted market research to understand the problems of your customers. Trained the sales force and channel partners on the new product. To get an understanding of how prepared your sale force is for a launch, register for one of these sessions here to receive the Sales Enablement Gap Tool. Enabling your sales force with tools like this will help make sure your new product launch is a success.

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Time To Upgrade Your Webinar Tools?

Fill the Funnel

Is it time to upgrade your online meeting tools and capabilities? The most popular tool has been GoToMeeting , developed in July 2004 by the Online Services division of Citrix in Santa Barbara, California, using the remote access and screen sharing technology from GoToMyPC and GoToAssist to allow web conferencing. Do you have any other technology tools ten years old? Webinar Ignition – this is my preferred tool for anyone that has a WordPress blog.

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The Sales Cadence Tool You Need To Generate More Leads

InsideSales.com

Create an efficient and productive sales team with the right sales cadence tool. In this article: Give Your Sales Team the Right Tools What Is a Sales Cadence and Why Do You Need it? Sales Cadence Tools | Use Predictive Analytics to Increase Preciseness, Efficiency, and Productivity.

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Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

Their sales tools are integrated effectively, coaching is readily available, and sales reps are happily using their CRM. While both are intended to help reps close more deals, sales engagement is a tool to engage buyers. What categories of sales enablement tools are there?

The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. To help you find the right ones, I invested a few hundred hours over the last few months sifting through dozens of these channels to create what I think is the first-ever guide to sales training video channels on YouTube. HubSpot’s YouTube channel covers both sales and marketing topics.

Stop Treating Distribution Channels Like They Don't Matter

Hubspot Sales

A recent Forrester report , commissioned by Mediafly , revealed B2B enterprises overwhelmingly provide tools and training to their direct sellers over their indirect or partner channels. To overcome this challenge, I’m sharing five ways treating distribution channels like second-class citizens can hurt B2B companies -- and what you can do about it. 5 Reasons to Stop Ignoring Distribution Channels. Direct sellers have access to sales enablement tools at rates 1.4x

How to Keep Your Team Accountable to Pre-Meeting Research

Troops

We all know that doing your research before an initial meeting is important, but how many of your reps are actually doing more than a cursory glance at a LinkedIn profile? In this post, we’re going to share how we’ve been able to operationalize the process of doing pre-meeting research here at Troops. The Reality of Pre-Meeting Research. Many companies are lighting money on fire today due to the lack of rigor around pre-meeting research.

How Stand-Out Channel Marketing Content Empowers Partners and Boosts Revenue

Allbound

They’re using more sources than ever to research decisions, with an endless and cluttered sea of information literally at their fingertips. So how do you make your channel marketing content stand out – and help your partners understand the complex art of getting it out at the right time? They can support you in creating a channel marketing game plan optimized for this new sales frontier. Keep the right tools in hand. A new sales world needs new strategies.

Worried About Q3 & Q4? Sales Engagement Tools to the Rescue

Sales Hacker

I’m going to show you how to use tools like sales engagement platforms and CRMs to smooth out the stress of adapting to a new sales landscape. Today, however, we’ve got digital tools that make it easy to align and upgrade our online strategies.

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Inside sales guide: challenges, strategies, tips, and tools

Salesmate

Best inside sales tools. Inside sales is the process of connecting with prospects or customers via calls, emails, or other online channels, rather than meeting them physically like old times. From marketing to support, email has been an enormous tool. 5 Best inside sales tools.

How Great Sales Enablement Tools Drive Readiness

Mindtickle

In a highly competitive environment, enabling your salespeople to be at their best—and giving them the right tools to do so—can make all the difference. What’s the difference between the variety of sales enablement tools on the market and how do you choose? Sales Enablement Tools

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How Great Sales Enablement Tools Drive Readiness

Mindtickle

In a highly competitive environment, enabling your salespeople to be at their best—and giving them the right tools to do so—can make all the difference. What’s the difference between the variety of sales enablement tools on the market and how do you choose? Sales Enablement Tools

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Live Webcast: Hit Your Channel Sales Goals with ROI Selling

The ROI Guy

Thursday, February 9, 2017 11a ET Featuring: Tom Pisello, Alinean CEO / Founder and Dave Stachura, Alinean VP, Customer Success In an effort to reduce costs and boost sales, you enter 2017 under the gun to deliver even more business growth from your Channel Partners. The challenge: Your buyers have changed, no longer responding to the same old channel rep pitch. Alinean business case Business Value Consulting Channel Partners Dave Stachura Pisello ROI Selling Value Selling

“94% Of Buyers Research On-Line…” SO WHAT!!

Partners in Excellence

As a warning, I’m on a rampage and am channeling my inner Keenan, so I’m likely to explode and use strong language. 72-94% of buyers are B2B buyers are researching on line. There are endless research studies talking about B2B buyers are completing their purchase transaction on line. These studies, pundits, and researchers misunderstand what professional selling is.

32 Omnichannel Technology Tools to Sell Anywhere, All the Time

Sales Hacker

Three-fourths of customers report using multiple channels throughout their shopping journey. Consequently, if you don’t have omnichannel technology tools in your sales stack , you’re already behind competition. Fortunately, there are some great tools on the market to help businesses conquer omnichannel sales. With these solutions in place, you’ll be able to seamlessly take customers from the research phase to final purchase. Supported Channels: Email, CRM.

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Buying/Selling Vs Buyer/Seller

Partners in Excellence

As an example, in Rethinking Sales Enablement , I presented data from Gartner research that showed how buyers are spending their time. For example, we are forced to start looking at their online and offline research (45%) of their time.

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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. With technologies that facilitate search and easy price and product comparisons, a prospect and an order touch multiple points in the distribution channel for most products and services. . Consumers now routinely do lots of online research.

Top 13 Inside Sales Management and Automation Tools for B2B SaaS

Sales Pop!

In addition to the sales team’s efforts, certain tools are also required to achieve the main goal. In addition, you should use automated sales management tools as often as possible. Every month, there are new B2B sales automation and lead generation tools on the market.

Do You Have A Proven Resource:  Introducing the Sales Experts Channel

Smooth Sale

Attract the Right Job or Clientele: Deb Calvert, The Sales Experts Channel provides today’s Blog Story and her Proven Resource! Why I Created the Sales Experts Channel to Be A Proven Resource: I launched The Sales Experts Channel in 2017 with this stated Mission: “ _.”. The Sales Experts Channel is a rapidly-expanding library of content that’s designed to educate and inspire sales professionals at every level. Is the Channel for You?

Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Research Shows You Get The Best Results If…….

Partners in Excellence

Everyday, some research report provides interesting tidbits of data that show what customers respond to, giving us the secrets of success. channels to get them to respond. Top performers lead with insight…… Sales people using this tool… outperform sales people who are not using this tool by 47%… 98.7% Marketing and sales are very data driven—or at least we pretend to be.

36 Best Lead Generation Tools to Increase Leads by 300%

Sales Hacker

We’ve gathered a list of the best lead generation tools on the market today. Instead of relying on “spray and pray” methods of reaching out to customers, brands can gather lists of verified leads from reputable channels. Below are the different categories of tools in this list. Click on the category of your choice to skip to the tools: Customer Analytics. Best Lead Generation Tools: Customer Analytics. One of the best lead generation tools is Thrive Leads.