What Sales Managers Need to Know to Support Channel Sellers
Miller Heiman Group
OCTOBER 24, 2019
Channel selling is a different breed of selling from direct sales. To succeed, sales managers need to adopt a different approach and mindset—but the overall message they convey must be the same to all of their sellers. Whether it’s direct or indirect selling, sales is all about building relationships, and that’s a message that needs to come from the top. Use Sales Training to Differentiate in a Crowded Market.