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Channel Partnerships by the Numbers

Sales and Marketing Management

A survey or more than 100 B2B marketing managers revealed some telling statistics on the importance of their channel partnership strategies. The post Channel Partnerships by the Numbers appeared first on Sales & Marketing Management.

Channels 269
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The Right Sales Channels for the Omni-Channel Era

SBI Growth

Joining us for today’s show is John Kedzierski, a Corporate Vice President of Marketing who knows a thing or two about going to market with the right channels. Today’s topic is focused on selecting the right sales channels by using. Podcast Product Strategy channel optimization channels omni-channel experience Sales Channels selecting channels

Channels 206
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Cover the Market Completely with Indirect Sales Channels

SBI Growth

Article Corporate Strategy Sales Strategy channel framework channel optimization channel sales cover market indirect channels sales leader select channels selling channels svp of sales

Channels 224
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How to Minimize Risk and Conflict in Your Sales Channels

SBI Growth

Channel conflict occurs when companies try to reach end customers through multiple routes forcing components of the sales ecosystem to compete against each other rather than working together. It is inherently wasteful and can be lethal to customer experience, sales.

Channels 212
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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

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How to Drive New Product Offerings Through Channel Partners

SBI Growth

Article Corporate Strategy Sales Strategy channel framework channel optimization channel sales cover market indirect channels sales leader select channels selling channels svp of sales

Channels 202
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Maximizing Throughput in the Indirect Sales Channel

SBI Growth

Joining us on SBI TV is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies, and the top expert at developing and executing a sales strategy at scale through channel partners. Razberi Technologies offers a reliable, secure, and network-friendly.

Channels 214
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The 5 components of a Channel Management Strategy

SBI Growth

Article Sales Strategy channel optimization Channel Strategy

Channels 223
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The New Sales Channel

Partners in Excellence

Channels “partners” have been a part of sales ever since sales have existed. Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. They get a margin or commission for the sale or that product.

Channels 112
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How to Enable a New Sales Channel

SBI Growth

Article Sales Strategy SBI for SMB b2b sales enable channel enable new channel new sales channel sales channel

Channels 142
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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.

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How to Transition Channel Partners to Cloud Solutions

SBI Growth

Joining us for today’s show is Steve Blum, an executive sales leader who knows how to Make the Number with channel partners. I’ve known Steve for a long time and he’s always been on the leading edge of channel management. Sales Strategy Video Channel Approach channel optimization Channel Strategy Sales Channels select channel partners

Channels 191
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How to Transform Your Indirect Sales Channel

SBI Growth

Our guest today is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies. Joe is the top expert at developing and executing a sales strategy at scale through channel partners. Joe has previously been a featured guest on SBI.

Channels 159
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Spread Your Message with Through-Channel Marketing

Sales and Marketing Management

As more B2B companies observe growing sales revenue through indirect channels, brands are realizing the need for effective, scalable execution of marketing campaigns through their channel partners.

Channels 190
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A Channel Strategy to Out-punch Your Weight Class

SBI Growth

Our guest on SBI TV is Burney Barker, SVP of Worldwide Sales at Gigamon. Follow along as we learn from a transformative global sales leader with success at EMC, Dell, and now with Gigamon. Sales Strategy Video changing markets Channel Strategy direct sales channels how to track direct mail indirect sales channels launching new products market segmentation new-product introductions product development product evolution sales strategy worldwide sales

Channels 225
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So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement.

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How to Recruit and Sign New Channel Partners

SBI Growth

Article Corporate Strategy Sales Strategy channel onboarding channel optimization channel recruiting channel selection replace channel partners Sales Channels

Channels 142
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Are Your Channel Relationships Where They Need to Be?

Sales and Marketing Management

Channel partnerships are an effective means of putting more qualified leads in your pipeline and expanding to new markets, but only if the strategy is approached smartly. The post Are Your Channel Relationships Where They Need to Be? appeared first on Sales & Marketing Management.

Channels 190
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Cover the Market Completely with Direct and Indirect Sales Channels

SBI Growth

Today’s show will demonstrate how to cover the market completely with both direct and indirect sales channels. Flip to the sales strategy section of the PDF and review the. Sales Strategy Video Channel Approach channel optimization Channel Strategy Sales Channels select channel partnersTo follow along, download our 10th annual workbook, How to Make Your Number in 2017.

Channels 168
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How to Transition from Direct Sales to Indirect Channels

SBI Growth

Joining us for today’s show is Ralph Hawkins, a Senior Vice President of Sales who knows a thing or two about transitioning from direct sales to indirect sales channels. Today’s topic is focused on selecting the right sales channels and. Podcast Sales Strategy channel optimization channel partners channels omni-channel experience partner selection partners Sales Channels selecting channels transition

Channels 139
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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.

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Future B2B Relations Will Require Open Channels

Sales and Marketing Management

Relationships have always been at the center of B2B sales. The post Future B2B Relations Will Require Open Channels appeared first on Sales & Marketing Management. Businesses want to partner with companies that share similar values as theirs. Nurturing a B2B relationship requires consistent communication, trust, care and attention. The strongest B2B relationships can last for years and mutually benefit both companies.

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Gain Volume Through Reach with the Right Indirect Channels

SBI Growth

Article Sales Strategy channel channel optimization channel partners Channel Strategy choosing indirect channels resellers selecting

Channels 139
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Dave Kurlan's 23 Steps to Improved Channel Sales

Understanding the Sales Force

Dave Kurlan channel salesWhen you purchase a car, do you consider yourself a customer of the dealer you bought or leased it from, the auto maker, or both?

Channels 202
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10 Reasons Why Channel Partnerships Fail (and What to Do About It)

SBI Growth

Article Sales Strategy Channel Marketing channel optimization channel partners Channel Strategy channels Sales Channels selecting channel partners

Channels 139
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Transform Your Product Sales Training to Drive More Sales

Virtual selling—and training—is here to stay. As buyers and sellers pivot to a post-pandemic digital landscape, solution-based selling and deep product knowledge is vital to win well-informed buyers. Find out the best practices on how to transform your product sales training to drive more sales.

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What Channel Strategy Is Right for You?

Sales and Marketing Management

Not all channel partnerships are alike. Some aren't even designed with increasing sales as the top priority. Knowing the different types of channel partnerships will help you get it right. The post What Channel Strategy Is Right for You? appeared first on Sales & Marketing Management. Special Report

Channels 120
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Close Gaps in Market Coverage with Indirect Sales Channels

SBI Growth

Today’s show is a demonstration on how to cover the market completely with both direct and indirect sales channels. Flip to the sales strategy section of the PDF and. Podcast Sales Strategy channel optimization channel partners Channel Strategy onboarding channel partners partner selection recruiting channel partners sales leader sales strategy select channel partners selecting channel partners

Channels 131
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How to Cover the Market with Direct and Indirect Sales Channels

SBI Growth

Corporate Strategy Podcast Sales Strategy b2b sales channel management cover the market finn faldi indirect channels indirect selling channels manage channels partner revenue officer PRO title Sales Channels select channels

Channels 146
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Building Your Channel Program Through the Lens of the Partner

SBI Growth

Article Product Strategy Revenue Growth Methodology Sales Strategy assessing partners channel Channel Approach channel optimization channel partner enable revenue growth Marc OdenwellerMarket coverage, growth, speed, revenue, retention, and customer success are factors for all companies. With the rate of venture funding being poured into companies increasing yearly, companies are popping up everywhere and competition is more prevalent than ever. So, a.

Channels 146
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Stop Investing in Forgettable Learning Events

Learning isn’t an event, it’s a process. One-time training events deliver low retention and poor results. Providing continuous learning with an online presence boosts sales rep readiness and shortens sales cycles. Learn best practices to upgrade learning and improve ROI.

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How to Enable a New Sales Channel

SBI Growth

Successful sales organizations have many routes to market. In other words, they sell via multiple sales channels. These sales channels can be internal. Inside, field sales, key accounts, etc. Point being, sales channels can take many shapes and sizes. And sales channels will be different dependent on the organization. But, what do you do when you stand up a new channel? How do you ensure the success of that channel?

Channels 232
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SEO Isn’t Always a Required Marketing Channel

Sales and Marketing Management

The post SEO Isn’t Always a Required Marketing Channel appeared first on Sales & Marketing Management. SEO is an investment that should only be undertaken if it adds value and impact to your acquisition efforts.

Channels 170
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Keeping close to channel partners

Sales and Marketing Management

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. Instead, the client sent high-end quarterly gifts to top-performing channel partners to make sure they felt valued.

Channels 156
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How to Know If Your Indirect Channel Is Performing Well

SBI Growth

Managing partners can feel like Dark Magic; juggling partners at different levels of performance. Dark Magic, that is, because it is not always obvious who are the good and who are the bad partners. One partner could be crushing their.

Channels 181
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Buyer Enablement: The Key to B2B Sales Success

B2B sales reps who are product champions can help simplify the buying process and win big. Learn how.

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How to Transition Channel Partners from Selling Perpetual Licenses to SaaS

SBI Growth

Today’s topic is focused on how to transition channel partners from perpetual license to cloud-based offerings. Our guest is Steve Blum, an executive sales leader who knows how to Make the Number with channel partners. What’s unique about today’s guest.

Licensing 131
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29-minutes of Straight-up Advice on Sales Coverage and Sales Channels

SBI Growth

Corporate Strategy Podcast CFO Channel Approach Channel Strategy COO Route to Market Sales Channels Sales Coverage Sales Coverage Leakage

Channels 172
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Are You Growing Your Channel Partners through Symbiotic Relationships?

SBI Growth

As a sales leader, you are always looking for the most optimal route to your customers. When designed & executed correctly, channel partners provide your business an incredible amount of leverage. Correctly managed channel partners can help you expand into.

Channels 200
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How to Co-Sell with Channel Partners

Membrain

Channel partners provide a way for companies to not only bring their products to market, but to develop long-term profitable relationships that are beneficial to the maker, the seller, and the buyer. Sales Pipeline Management

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Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.