Sales and Marketing Management
AUGUST 9, 2022
A survey or more than 100 B2B marketing managers revealed some telling statistics on the importance of their channel partnership strategies. The post Channel Partnerships by the Numbers appeared first on Sales & Marketing Management.
Force Management
DECEMBER 14, 2023
A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.
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Sales and Marketing Management
JUNE 13, 2023
Training your channel partners can increase market penetration, improve customer satisfaction and enhance the relationships that are vital to your go-to-market strategy. The post Priming the Pump Through Channel Sales Training appeared first on Sales & Marketing Management.
Sales and Marketing Management
FEBRUARY 8, 2021
Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. It’s trust that will get you the sale at the highest price. Video Email: ?How Probably not many. Go with the latter.
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Traditional product sales training doesn’t always work for dispersed sales reps who can’t attend Demo Days or Lunch ‘N Learns. Choosing the right product sales training partner will have a significant impact on sales reps’ expertise and results. Build mindshare and improve channel partner/rep performance.
Sales and Marketing Management
OCTOBER 11, 2021
As more B2B companies observe growing sales revenue through indirect channels, brands are realizing the need for effective, scalable execution of marketing campaigns through their channel partners. The post Spread Your Message with Through-Channel Marketing appeared first on Sales & Marketing Management.
Sales and Marketing Management
AUGUST 9, 2022
Channel partnerships are an effective means of putting more qualified leads in your pipeline and expanding to new markets, but only if the strategy is approached smartly. The post Are Your Channel Relationships Where They Need to Be? appeared first on Sales & Marketing Management.
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To win big, B2B channel partner sales reps need to be able to navigate the buying process with information and tools at their fingertips that provide solutions and champion your products.
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Online product sales training: Are you ready? If you’re trying to train all your sales reps while minimizing costs, an online training platform can help you do more with less. To effectively train all your sales reps on your products, how do you: Compete for the engagement of busy sales reps?
Speaker: Brian Carroll, CEO & Founder of markempa
Here’s the thing: we have more channels, content, and technology to reach potential customers. B2B sales are way more emotional than B2C because people’s careers are on the line. Learn how a company increased sales opportunities by 303% by being uber helpful to buyers.
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. Enter: conversion rate optimization (CRO).
Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker
Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement. When your first impression to your prospective buyer grows more and more salient, how should you be rethinking ways to engage with them?
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Training dispersed sales reps about your products is challenging, costly and hard to measure. Choosing the right product sales training partner will have a transformative impact on sales reps’ expertise and success. Effective Product Sales Training will: Simplify information and deliver it quickly and effectively.
Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue
As you scale your SaaS business, you want to be armed with all the necessary tools to ensure optimal growth, which ultimately stems from how effective your sales team is. Sales effectiveness = Product Market Fit*(Messaging + Channels + Tactics). October 29, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group
Sales professionals who focus on relationship building generate more leads and raise their brand awareness. In this fire-side chat Marketing Technologist, Ari Capogeannis and Sales & Marketing Leader, Bill Pappa, will answer all of your questions and teach you: Effective ways to engage prospects through direct mail.
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