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How to Build the Guidance That Turns Strategy into Action

Highspot

Answer: Channel/Partner Enablement Leader. Building a play relies on three different subject matter experts (SMEs). Each SME should be one person. Topic SME – Often product or content marketing. Enablement SME – Most likely the enablement team member supporting the internal audience the play is designed for.

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What Channel Partner Strategy is Right for Your Business?

Mindtickle

Recently, I found myself having similar conversations about how to manage channel partners with several customers from very different industries. The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors.

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What Channel Partner Strategy is Right for Your Business?

Mindtickle

Recently, I found myself having similar conversations about how to manage channel partners with several customers from very different industries. The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors.

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Subject Matter Experts, Get Agile!

Allego

As a subject matter expert (SME), you have knowledge that the sales force needs to access, but the challenge is sharing information with the sales force that’s both timely and relevant. How do you measure the impact of your SME content? When things change–market conditions, competitive pressures, regulatory changes, etc.–a

SME 54
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7 Steps to Turbo–Charge Sales Content for Manufacturers

Allego

Content Creators: These include product and content marketers, thought leaders and influencers within your organization, subject matter experts (SMEs), specialists, sales leaders, and top-performing sales reps. Content SME: This is an in-house expert from the sales or marketing team who deeply understands your sellers’ needs.

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3 Phases of a Successful Hybrid Sales Kickoff

Allego

You must rethink every aspect of your meeting—from subject matter expert (SME) presentations to handouts to role playing—not to mention how to foster the networking and collaboration that goes on when you’re face to face. To do that, package together content from the meeting and make it available on-demand in a dedicated channel.

Hiring 62
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Sales Velocity: 7 Levers That Influence Pipeline Speed

LeadFuze

You could have a 30-day SMB sale and a 90-day SME sale. How do specific marketing channels change lead velocity? Does lead velocity change within a channel over time? 4 Market Segments. The same is true for market segments — deal cycles might vary wildly. 5 Lead Source. 6 Buyer Roles.