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PODCAST 143: Getting in Touch: How to Talk to People Who Don't Know You with Kata Nyitrai

Sales Hacker Training

Meero and I discuss the best mechanisms for multi-channel communication and all the different ways people can reach out to other people. Kata Nyitrai: I was born and raised in Hungary and I completed my studies in the Netherlands. They have to see us everywhere on all the channels. Give us a little bit of that.

Scale 119
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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

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Why Buyer Enablement Is Important in Today’s Buyer Journey

Allego

It involves providing buyers with educational content, such as whitepapers, articles, videos, and case studies, to help them understand their challenges, explore potential solutions, and evaluate different options. Subject Matter Experts (SMEs): We may be entering “The Age of the SME.”

Buyer 118
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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

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Sales enablement: what is it, and how does it work?

Close.io

Just five years ago, CSO Insights ran a study about sales enablement and only 25% of the companies they surveyed had developed sales enablement for their teams. It depends on the size of the company: In one study, it was found that more than 70% of companies with a sales force of over 50 people had a dedicated sales enablement person.

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The ultimate sales guide to setting and discussing pricing

OnePageCRM

Digital sales platform, Gumroad ran a meta study to compare the conversion rates (the proportion of people who saw a product that bought it). The cost to dropbox was effectively zero and the word-of-mouth virality bypassed traditional marketing channels and ad spend. What to do if a prospect asks for a discount.

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Pricing Strategies for Your Product or Service [Ultimate guide]

OnePageCRM

Digital sales platform, Gumroad ran a meta study to compare the conversion rates (the proportion of people who saw a product that bought it). The cost to dropbox was effectively zero and the word-of-mouth virality bypassed traditional marketing channels and ad spend. What to do if a prospect asks for a discount.