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The Weaponization Of Social Media

Partners in Excellence

I just read Chris Brogan’s piece, The Bare Truth About Social Media , a phrase leaped out at me==how we are “weaponizing” social media. It seems we are at war and social media tools are becoming weapons of mass distraction. Is Social Media Really Anti-Social?

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. Social Listening Tools : Social listening tools can notify you if someone is talking about you or your business online. And uncharted territory calls for different types of support -- and potentially new vendors.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.

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Building Your Personal Brand — Again

Partners in Excellence

Many advocate building a massive social media presence–doing everything one can by increasing your presence in places like LinkedIn, Twitter, Instagram, Facebook, and other social channels. Most every sales person I know has some sort of defined “territory.”

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10 Prospecting Tactics to Boost Your Sales and Close More Deals

Crunchbase

Tap into social media You may have heard about social selling or social prospecting, which is the process of using social media to research, identify and engage with prospects. Social media might not be the first tool you associate with sales prospecting, but it can pay off in a big way.

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10 Prospecting Tactics to Boost Your Sales and Close More Deals

Crunchbase

Tap into social media You may have heard about social selling or social prospecting, which is the process of using social media to research, identify and engage with prospects. Social media might not be the first tool you associate with sales prospecting, but it can pay off in a big way.