How SMS Can Elevate Your Marketing Programs
Sales and Marketing Management
AUGUST 21, 2020
Get the message out: Studies report that users are 35 times more likely to open and read an SMS message than an email. An interactive channel: While email reply rates remain low, users are happy to interact with a brand via SMS. And, while down from its peak in 2011, over 1.5 The average time to open an SMS message is 90 seconds.
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