Can Case Studies Help Your Business?

Fill the Funnel

There are many content tools and devices that you can use to help build your business. For example, email marketing is a powerful tool to help you connect with your prospect and sell your products or services. Case studies often serve a different business building purpose than email.

Using Your PRM for Channel Sales Enablement

Allbound

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9

The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. If his stamina alone isn't enough to inspire you, his YouTube channel -- "Success Channel" -- will.

How To Boost Channel Sales & Clean Up Your Partner Pipeline

Allbound

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales?

What Does Successful Channel Partner Onboarding and Enablement Look Like?

Allbound

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales?

Direct Mobile Dials are Fueling B2B Communication Channels

Lead411

One way to alleviate this anxiety is to reach out via multiple channels to find the best way your prospect or customer prefers to communicate. According to a 2015 study by Deloitte , the average american checks their cell phone 46 times a day. Time is always a key factor in sales.

4 Ways You and Your Partners Can Accelerate Your Channel Sales

Allbound

Your channel sales are looking good—but they could always be better. By effectively leveraging your PRM system, you and your partners can work together to accelerate your channel sales and ultimately drive revenue for your organization.

Building a Sustaining Partner Community: a Channel Strategy

Your Sales Management Guru

Channel Strategy: Building a Sustaining Partner Community. -A A Case Study-. What I would like to do in this blog is attempt to document and tell the story of one Worldwide channel focused software organization that did it the best– at building their channel.

Case Study: IBM PureFlex TCO Analysis

The ROI Guy

Used by sales professionals and channel partners in workshops, or self-service by prospects via the web, the tool collects information about the current computing needs and then projects the TCO for the two alternatives using industry research for a company of similar type and size.

Direct Mail: The Forgotten Outbound Channel That STILL Works In Sales Today

Sales Hacker

I won’t go as far as saying email is dead as a sales communication channel, it’s not. Make it useful: Useful gifts were much more likely to get a response in our study (47% chance of response) when compared to edible gifts (3.7%

Increasing Sales Tool Adoption – A Proven Customer Perspective

The ROI Guy

We recently asked the developer of a very successful ROI/TCO tool what it took to get the tool to have such a big impact on driving incremental business, increasing competitive win rates and reduced discounting.

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Smart Selling Visions: Up-Close with Top Revenue Leader Greg Sherrill, CEO of @ChannelRocket

Smart Selling Tools

This week I interview Greg Sherrill, CEO and Co-Founder of Channel Rocket. Nancy: What does Channel Rocket do? Channel Rocket is a SaaS sales enablement platform that helps manufacturers grow sales through their direct and indirect sales channels.

A Guide to Choosing the Best Digital Channel for Your Business [Infographic]

Connext Digital

Digital channels present new markets and new opportunities for businesses. But, there are many businesses, whether small or large, that have not realized the power of digital channels, while some of those who do still fail to harness its full potential in reaching their business goals. With several digital marketing channels available, you need to choose the tools worth focusing on to get you a step closer to your goals. Kinds of Digital Channels for Your Business.

Why Spreadsheets Don't Work for ROI / TCO Tools

The ROI Guy

Often these spreadsheets are developed by a field subject matter expert, out of necessity based on one or more client requests, and then shared / distributed to other sales professionals and channel partners for use.

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Why Don't Spreadsheets Work for ROI / TCO Sales & Marketing Tools?

The ROI Guy

Often these spreadsheets are developed by a field subject matter expert, often out of necessity based on one or more client requests, and then shared / distributed to other sales professionals and channel partners for use. These spreadsheet based ROI / TCO Tools are meeting a great need, to help fight Frugalnomics and implement value-based sales / marketing campaigns, but are not the ideal platform to support sales / marketing success.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Pantheon’s Hosting and DevOps Tools.

How can I get my sales folks to best adopt the Alinean-powered sales tools?

The ROI Guy

Sales professionals and channel partners need to know that these tools exist, and have clear recommendations on where to best use them in the sales process / to help facilitate the buyer’s journey. Adoption Sales Enablement Training Alinean Sales Tools Awareness

What are the key parts of an ROI / TCO calculator / analysis sales tool?

The ROI Guy

TCO Calculator Demand Creation Specialists ROI Sales Enablement Value Marketing TCO Pisello Alinean Value Selling Sales Tools ROI Analysis ROI Calculator

The Undeniable Value in Custom Sales Applications

Smart Selling Tools

What interactive sales tools could you use to help your sellers articulate and quantify the business impact of your solution and pivot in the moment to the specific needs of each buyer? As a child, you learn the “golden rule” is to treat others the way you want to be treated.

How to Strengthen Your Partner Program with Content Creation

Allbound

Content is a proven sales and retention tool, but there are three significant challenges to using content in your partner program. Understanding that channel marketers may need to create content to bring on new partners, to help those partners sell, and to help end users be successful.

Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.

5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. Yet, the same study also found that just 26% of enablement initiatives met or exceeded most expectations – and only 5% met all expectations. This is in spite of the fact that most of it is created for sales and channel enablement purposes.

Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Used to evolve direct and channel sales professionals from antiquated features / function / price selling, to modern solution selling techniques, Alinean value-based interactive sales tools have been proven to reduce the time it takes to develop credible assessments and business cases from days to an hour or less, reduce discounting and increase deal size by 20%, reduce sales cycles by 30-40%, drive channel partner loyalty, and increase the competitive success rate of proposals by over 60%.

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6 Reports Your Sales Reps Need to Be Successful

Hubspot Sales

Salespeople often struggle to understand lead behavior across different channels. You can also organize this report by product or source channel in order to compare and analyze various groups of leads and their progress. The more you study your data, the more you’ll be able to improve.

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Seeing Through the Hype: Making Sense of Sales Enablement Technology

Smart Selling Tools

This is a show about content, tools and leadership that make Sales Enablement the fastest growing strategy to help sales people to sell more effectively and efficiently. They have budget for tools and they are used to experimenting. And so you really do and additional tools.

Creating Crap At The Speed Of Light!

Partners in Excellence

The mistake this article makes is focusing on the vehicle or tools, and not on the context and content. Too often, people cite that high performers are leveraging these tools, and their success is because they are leveraging these tools. It’s not the channel.

Three Key Metrics for Your 2015 Selling Effectiveness

The ROI Guy

Based on who is being engaged, Sales reps should be guided, based intelligently on the prospect’s role, industry, location, size and challenges, to the right value messaging, storytelling, insights, case studies and financial justification.

How Sales People Should Use Email – Part 2

Sales 2.0

Your study suggests just before the weekend. NE: I noticed an interesting riddle in your study report. It’s clear that most progressive sales organizations use a blend of both channels, but we need do dive deeper to recommend real best practices. Tools

How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. According to the study, almost 40 percent of customers try a business for the first time because of direct mail advertising.

5 Smart CRM Hacks That Lead to Faster Selling

Sales and Marketing Management

Author: Warren Fowler Traditional B2B organizations relied mostly on the raw talent of their sales agents, but it all changed with the emergence of CRM tools. The tool can improve your sales funnel, enhance consumer journey, and eliminate administrative time waste.

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Water, Water Everywhere, But Not A Bit To Drink…….

Partners in Excellence

Furthermore, add to what is likely to be a similar number of Sales/CRM/Sales Enablement Tools, Customer Experience Management, other productivity tools (remember Word/Excel)… We sales and marketing people are drowning in technology solutions!

Best Way to Reduce Discounting: Better Negotiating or Value Selling?

The ROI Guy

Recent studies indicate that the average discount levels has risen to 20% per deal (IDC), but we find that many solution providers would be happy if that were the level of discount they were providing. Many companies have turned to Negotiation Training to help their sales reps and channel partners try to talk their way out of the discount. There is more pressure than ever on suppliers to lower their prices and offer steep discounts.

Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

A Forrester Consulting study commissioned by Mediafly reports that the B2B companies surveyed work with an average of 176 partner companies. Indirect channels contribute to 49 percent of total company revenue but are provided access to devices and software at 1.4 On the other hand, companies offering channel sales teams the same sales enablement platforms provided to direct sellers are up to 2.3 To accomplish this, all sales representatives need the proper tools.

Just In Time Content

Partners in Excellence

We further invest in marketing automation systems, content management systems and other tools to “score” our customers’ interest, to suggest the next provocative thing that might help them move through their buying journey.

Sales Must Own And Solve The Content Marketing Problem!

Partners in Excellence

That content won’t come from your brochures, or your data sheets, or your case studies, or your blog posts. Marketing can use great technology and analytics to understand what might be most interesting to our customers right now, pushing it to them in their preferred channel(s).

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Velocify Named AA-ISP Sales Acceleration Service Provider of the Year

Velocify

Search categories like “productivity tools” and “gamification and recognition” cater to the needs of inside sales teams. Check out some of the latest reviews on AA-ISP: “Velocify is a great tool for reaching potential clients fast.

Content marketing for sales: 6 ideas to address the bottom of the funnel

Base CRM

Case studies. Case studies prove to prospects that your product/service works for other businesses. These studies also offer another reason to trust you. Case studies need to be related to your customer’s industry.

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more.

Overloaded And Overwhelmed

Partners in Excellence

An ever increasing number of channels conspire to interrupt us, each demanding attention, or at least distracting us enough to decide whether they merit attention. As our networks expand, and the tools we leverage to network, the rate of distraction and overload skyrockets.