Can Case Studies Help Your Business?

Fill the Funnel

There are many content tools and devices that you can use to help build your business. For example, email marketing is a powerful tool to help you connect with your prospect and sell your products or services. Case studies often serve a different business building purpose than email. However, they can be just as powerful a tool. What Is a Case Study? According to a wiki definition, a case study is: 1. Why Use Case Studies? They’re powerful tools.

Using Your PRM for Channel Sales Enablement

Allbound

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 percent of companies surveyed were not using partner relationship management (PRM) technology, and few companies reported having a clear picture of their channel partners’ opportunity flow.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Go check out this channel for in-depth, educational marketing content.

How To Boost Channel Sales & Clean Up Your Partner Pipeline

Allbound

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales? Unlike direct sales, in which a company sells a product or service directly to the end user, channel sales relies on a third party to take a product or service to market.

What Does Successful Channel Partner Onboarding and Enablement Look Like?

Allbound

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales? Unlike direct sales, in which a company sells a product or service directly to the end user, channel sales relies on a third party to take a product or service to market.

The 7 best sales tracking software tools of 2020

Nutshell

Keep reading to learn what sales tracking software is, what a proper sales tracker tool looks like, and the eight best sales tracking software options available to you in 2020. You can start by making sure that the tool you invest in has the following eight features: 1.

The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. To help you find the right ones, I invested a few hundred hours over the last few months sifting through dozens of these channels to create what I think is the first-ever guide to sales training video channels on YouTube. HubSpot’s YouTube channel covers both sales and marketing topics.

Direct Mobile Dials are Fueling B2B Communication Channels

Lead411

One way to alleviate this anxiety is to reach out via multiple channels to find the best way your prospect or customer prefers to communicate. So what outreach methods are the best communication channels to get in touch with your prospect or customer, and get that response in order to alleviate some of the uncertainty of the common sales process? According to a 2015 study by Deloitte , the average american checks their cell phone 46 times a day.

Building a Sustaining Partner Community: a Channel Strategy

Your Sales Management Guru

Channel Strategy: Building a Sustaining Partner Community. -A A Case Study-. After working in a VAR partner organization for 8 years as a Sales Manager, leading an entire channel focused company for 8 years as a VP of Sales and spending the last 19 years consulting with vendors, distributors and VARs, dealers, resellers, partners all focused on channel based strategies, I believe I can say: I have seen it all. Channel Strategy Sales Training

Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. With technologies that facilitate search and easy price and product comparisons, a prospect and an order touch multiple points in the distribution channel for most products and services. . Power study, U.S.

Worried About Q3 & Q4? Sales Engagement Tools to the Rescue

Sales Hacker

I’m going to show you how to use tools like sales engagement platforms and CRMs to smooth out the stress of adapting to a new sales landscape. Today, however, we’ve got digital tools that make it easy to align and upgrade our online strategies. When you’re struggling to figure out how you can engage and motivate your audience without meeting them in-person, it starts with finding the right tools. This means implementing collaboration tools for video, file sharing, and more.

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The 14 Tools You Need to Nurture Your Dream Clients

Anthony Iannarino

Stringing together the 14 tools you need to nurture your dream clients will allow you to become known as someone worth a meeting. The Phone : You may not have expected this tool to be first on the list, but it belongs here. If you want to be known, then don’t wait for your dream client to bump into you on a social channel. But if your company creates relevant, compelling content, you have an excellent tool for nurturing relationships.

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5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects.

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TSE 1327: Use virtual tools to do more, in less time, with better outcomes

Sales Evangelist

Use virtual tools to do more, in less time, with better outcomes Out of necessity, we are moving into a digital world in which almost every step of the sales process involves the use of virtual tools. HubSpot also did a study on prospecting and video messaging.

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Case Study: IBM PureFlex TCO Analysis

The ROI Guy

IBM wanted to make it easy for customers to understand the total lifecycle cost advantages of IBM’s PureFlex versus a more traditional dedicated or virtualized IT infrastructure Alinean, the value selling and marketing tool provider of record for IBM, worked with IBM subject matter experts, leveraging the Alinean XcelLive platform, proprietary IT cost databases and TCO models to build the IBM PureFlex System TCO Analysis tool. Click here to see the tool in action.

Smart Selling Visions: Up-Close with Top Revenue Leader Greg Sherrill, CEO of @ChannelRocket

Smart Selling Tools

This week I interview Greg Sherrill, CEO and Co-Founder of Channel Rocket. Nancy: What does Channel Rocket do? Channel Rocket is a SaaS sales enablement platform that helps manufacturers grow sales through their direct and indirect sales channels. Co-Founders Tim Hill, Tim Votaw and I started Channel Rocket because we saw opportunity in the sales enablement space. So we recognize firsthand the challenges of selling complex solutions through indirect channels.

How Great Sales Enablement Tools Drive Readiness

Mindtickle

In a highly competitive environment, enabling your salespeople to be at their best—and giving them the right tools to do so—can make all the difference. Sales enablement refers to the training, tools, content management, and resources provided to the sales team to help them successfully close more deals. To achieve your end goal—a better-equipped sales team that drives more revenue—you need to find the right tool (or integration) for your team’s needs.

Increasing Sales Tool Adoption – A Proven Customer Perspective

The ROI Guy

We recently asked the developer of a very successful ROI/TCO tool what it took to get the tool to have such a big impact on driving incremental business, increasing competitive win rates and reduced discounting. No different than most other sales enablement programs, it took a reasonable but organized and consistent effort to get the tool to be so well adopted and used so effectively, but well worth this effort in the end.”

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What is Outbound Sales? Tips, Tricks and Tools to Scale in 2020

SalesHandy

Today in this article, we will be discussing various sales strategies, best practices, and tools to boost sales productivity. Types of outbound sales reps Importance of outbound sales Types of outbound sales Outbound sales process Outbound sales techniques Outbound sales best practices Best outbound sales tools. Outbound sales activities like cold calls, cold emails or social media approaches can be measured through various tools. Use outbound sales tools.

4 Ways You and Your Partners Can Accelerate Your Channel Sales

Allbound

Your channel sales are looking good—but they could always be better. By effectively leveraging your PRM system, you and your partners can work together to accelerate your channel sales and ultimately drive revenue for your organization. One of the ways you can boost channel sales with your PRM software is to help your partners stay organized. If you’re looking for ways to boost your sales , look no further than your partner relationship management (PRM) software.

Direct Mail: The Forgotten Outbound Channel That STILL Works In Sales Today

Sales Hacker

I won’t go as far as saying email is dead as a sales communication channel, it’s not. Make it useful: Useful gifts were much more likely to get a response in our study (47% chance of response) when compared to edible gifts (3.7% B2B direct mail campaigns ; however, are rarely leveraged for the effective sales tools that they are. The post Direct Mail: The Forgotten Outbound Channel That STILL Works In Sales Today appeared first on Sales Hacker.

A Guide to Choosing the Best Digital Channel for Your Business [Infographic]

Connext Digital

Digital channels present new markets and new opportunities for businesses. But, there are many businesses, whether small or large, that have not realized the power of digital channels, while some of those who do still fail to harness its full potential in reaching their business goals. With several digital marketing channels available, you need to choose the tools worth focusing on to get you a step closer to your goals. Kinds of Digital Channels for Your Business.

Why Don't Spreadsheets Work for ROI / TCO Sales & Marketing Tools?

The ROI Guy

Often these spreadsheets are developed by a field subject matter expert, often out of necessity based on one or more client requests, and then shared / distributed to other sales professionals and channel partners for use. These spreadsheet based ROI / TCO Tools are meeting a great need, to help fight Frugalnomics and implement value-based sales / marketing campaigns, but are not the ideal platform to support sales / marketing success.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Study them, learn from them, and apply their best practices in your own partner programs. Shopify’s Partner Academy includes courses, study guides, and exams to help both developers and consultants make the most of the platform.

Why Spreadsheets Don't Work for ROI / TCO Tools

The ROI Guy

Often these spreadsheets are developed by a field subject matter expert, out of necessity based on one or more client requests, and then shared / distributed to other sales professionals and channel partners for use. These spreadsheet-based ROI / TCO Tools are meeting a great need, to help fight Frugalnomics and implement value-based sales / marketing campaigns, but are not the ideal platform to support sales / marketing success.

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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. Yet, the same study also found that just 26% of enablement initiatives met or exceeded most expectations – and only 5% met all expectations. This is in spite of the fact that most of it is created for sales and channel enablement purposes.

Harvard Business Review Features Revegy as Top Account Management Tool

Revegy

They addressed which areas sales organizations should focus on to prepare for the next recession and highlighted the value of digital tools. In the article, Kovac and Cleghord recommended Revegy as a top account management tool that turns tactical opportunity-tracking tool into a powerful strategic planning tool. THE VALUE OF ACCOUNT MANAGEMENT TOOLS. In particular, they emphasized digital tools that automate and streamline account management.

How to Strengthen Your Partner Program with Content Creation

Allbound

Content is a proven sales and retention tool, but there are three significant challenges to using content in your partner program. Understanding that channel marketers may need to create content to bring on new partners, to help those partners sell, and to help end users be successful. It’s a tool that supports the rep in the final stages of a deal. article/case study/webinar/e-book/white paper. Blog Article Channel Marketing

The Ultimate List of B2B Marketing Tools

Zoominfo

In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage CRM tools for a number of tasks, including audience segmentation, project management, campaign management, and more targeted marketing. Whether peer reviewing copy, sharing campaign results, or sending project updates, B2B marketers can fuel productivity with team collaboration tools.

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Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.

Executive Interview with @ECalnan, CRO & Co-Founder of Seismic

Smart Selling Tools

Successful sellers will be able to articulate how their solution will help a business over the next 12-24 months, whether that business is working toward expedited digital transformation efforts or is eager to find a tool to help them be more competitive in the field. This means focusing on initiatives that will arm sellers with the tools they need to incrementally improve the buying experience.

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How can I get my sales folks to best adopt the Alinean-powered sales tools?

The ROI Guy

Sales professionals and channel partners need to know that these tools exist, and have clear recommendations on where to best use them in the sales process / to help facilitate the buyer’s journey. Adoption Sales Enablement Training Alinean Sales Tools AwarenessThe first challenge is awareness.

Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Used to evolve direct and channel sales professionals from antiquated features / function / price selling, to modern solution selling techniques, Alinean value-based interactive sales tools have been proven to reduce the time it takes to develop credible assessments and business cases from days to an hour or less, reduce discounting and increase deal size by 20%, reduce sales cycles by 30-40%, drive channel partner loyalty, and increase the competitive success rate of proposals by over 60%.

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Why Sales Organizations Need to Embrace Technology That Allows Them to Capitalize on the Explosion of Data

Smart Selling Tools

As a new tech savvy generation enters the workforce, new tools should recommend the next best sales and pricing action based on the available data and support self-service eCommerce channels wherever possible. The distributor embedded our guided selling solution into their eCommerce channel, seamlessly delivering recommendations to their online customers. Case Study: Electronic Components Distributor Amps Revenue by $80 Million.

Overcome Common Sales Onboarding Challenges

Smart Selling Tools

The sales development team has established itself as the cornerstone of successful sales organizations; a recent study found that 88% of companies consider their sales development team a key channel of their sales strategy. Sales Tools or Sales Stack RingDNA Sales Onboarding Sales PipelineOvercome Common Sales Onboarding Challenges. REGISTER NOW. WHEN: TUESDAY, 9/10 AT 11AM PT.

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What are the key parts of an ROI / TCO calculator / analysis sales tool?

The ROI Guy

TCO Calculator Demand Creation Specialists ROI Sales Enablement Value Marketing TCO Pisello Alinean Value Selling Sales Tools ROI Analysis ROI Calculator

The Undeniable Value in Custom Sales Applications

Smart Selling Tools

What interactive sales tools could you use to help your sellers articulate and quantify the business impact of your solution and pivot in the moment to the specific needs of each buyer? Build a multi-channel, custom application for Google Play and the Apple App Store, ensure it’s perfectly designed to deliver your desired experience, and use it to reinforce your brand and support your customer journey.

Remote Selling Made Simple: 5 Practical Tips for a Successful Organization

Vengreso

A 2020 study by the RAIN Group found that pre-pandemic, only 27% of respondents reported conducting more than half of their sales activities virtually. Check out the following 60-min video titled How to Hire a Remote Sales Rep from our YouTube Channel.

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Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release

Smart Selling Tools

Seismic’s Storytelling Platform TM delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey.

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Social Selling: 6 Ways to Leverage Social Media to Sell More by @LilachBullock

Smart Selling Tools

First step: Pick the right social media channels. A big mistake many businesses make is trying to implement social selling on the wrong channels. Considering that social selling takes time and a lot of effort, you need to do it on the right social media channels. Usually, the social media channels to focus on are those your ideal prospects use the most. An example of a tool you can use to track social mentions is Awario.