Zoominfo
JULY 17, 2018
B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. But marketers often struggle to quantify the success of B2B webinars.
Zoominfo
FEBRUARY 25, 2021
Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. What is Lead Generation?
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Zoominfo
FEBRUARY 25, 2021
Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Create an Email Campaign.
Zoominfo
MARCH 4, 2021
And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. 11 Steps to Build an SMB Lead Generation Strategy.
Speaker: Brian Carroll, CEO & Founder of markempa
However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. Here’s the thing: we have more channels, content, and technology to reach potential customers. But connecting with and converting buyers has never been more challenging.
Janek Performance Group
APRIL 2, 2024
A pillar of success for any sales organization is an effective business development strategy. However, merely having a strategy isn’t enough. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy. These determine the key metrics to track at each stage.
Zoominfo
MARCH 9, 2021
Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.
Speaker: Natasha Husein, Product Marketing Manager, Clever
When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. You’ll learn about: Partnering with your marketing team to reach a broad audience. In the midst of that development, it’s easy to overlook another core component of your program: marketing.
Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly
In this webinar, SmashFly’s Vice President, Customer Success, Chrissy Irvine, and Hannah Leary, SmashFly’s Customer Success Operations Specialist, will share how their team created a world-class training program that blends self-service and instructor-led training.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. How to leverage online events, like webinars, as effective replacements for live events. Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects.
Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue
After identifying that you have a great product that the market needs, the next step is to determine if you have the proper messaging, if you are using the correct channels, and if you have the most effective tactics in place. Sales effectiveness = Product Market Fit*(Messaging + Channels + Tactics).
Speaker: Ruth Stevens, President of eMarketing Strategy
During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!).
Speaker: Howard J. Sewell, President of Spear Marketing Group
Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. These steps encompass setting the right goals with selecting the appropriate tactics and channels however, what is the best way to get started?
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video. You’ll learn: Which video types to use on each of your channels. We’ve boiled it down to five key steps.
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