Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

Author: John Larson How many times has one of your customers approached you with an issue or a problem? Often, we find ourselves threatened or at least uncomfortable when a customer approaches us with a complaint or some of other form of problem.

Engagement Experience fuels Customer Experience

Babette Ten Haken

The quality of engagement experience is essential for fueling ongoing, high-quality customer experiences. First, the act of engaging customers encourages both customers and sellers to exchange energy with one another.