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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

When I conduct focus groups or individual interviews with highly loyal customers across a broad spectrum of different industries (e.g., retail, restaurants, medical devices, chemicals), I consistently find that what creates loyalty is the absence of perceived risk. These conversations with customers highlight a key point.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Start by setting clear and reasonable expectations that your customers can count on from the start of your relationship. Constantly communicate the ROI they're seeing as a result of leveraging your product or service. Make sure your customer service infrastructure is active and effective. Chemical (Basic): -0.72%.

Margin 103
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Sometimes new customers can overwhelm a company when the expansion is not predicted.

Lead Rank 211
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Sometimes new customers can overwhelm a company when the expansion is not predicted.

Lead Rank 130
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Engagement Experience fuels Customer Experience

Babette Ten Haken

The quality of engagement experience is essential for fueling ongoing, high-quality customer experiences. First, the act of engaging customers encourages both customers and sellers to exchange energy with one another. Like a chemical equation, is the desired reaction balanced and controlled?

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The Ultimate Guide to Price Optimization

Hubspot Sales

Customer surveys are a good starting point to collect information, but it's important to speak to existing and potential customers as well. Ask questions to find out your competitive advantage, perceived value, sales tactics, loyalty programs, promotions, discounts, or any thoughts on current pricing. Image source: HubSpot.

B2C 106
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. Have integrity and do good work, but don’t let loyalty or being grateful to have “this” job keep you from taking risks and pursuing opportunities that increase your growth and impact.

Hiring 130