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What Was The REAL Story That Connected Total Strangers?

Bernadette McClelland

Stories release a chemical called ‘ oxytocin ’ – the bonding drug and BAM! So last night began with a room filled with friendly strangers. Once those initial introductions were done – BAM! A story was told that relaxed us, humoured us and yes, we began to connect and form trust. . We connect whether we are aware or not…. (or

Chemicals 397
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“Why I’m So Interested In Selling,” Maria Boulden/Gartner

Partners in Excellence

Here’s Maria: “I graduated with a degree in chemical engineering with a chemistry minor. And I started my career with a chemical company doing the things you would expect a chemical engineer to do…research, development, manufacturing, operations and beyond. As a trained problem solver, I had to learn more.

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Once Upon a Time: Storytelling Stimulates the Brain into Action

The ROI Guy

By following the “storytelling arc”, communicating the challenges, cost of do nothing, what if, value and proof points in a compelling and systematic fashion, you can stimulate the buyer’s brain, causing chemical changes that allow you to engage your buyer emotionally, in more memorable fashion, and ignite the buying decision.

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Try Selling Sand

Partners in Excellence

Others sell basic materials like chemicals. We work with lots of organizations whose products have become commodities. Some of them sell sand—well, it’s silicon for semiconductors. They face the ultimate selling challenge—how do you differentiate your solutions when your product is not differentiated? Now what do you do?

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Secret Facts About Kitchin Science Revealed by an Old Pro

Customer Centric Selling

To put it differently, a little quantity of fat will provide you with more energy than the exact same number of carbohydrates. The acidic features of food and drink combine with different chemicals to give flavour. If you know a bit about chemistry, you can create your food taste better. 1 bar of ivory soap can be quite exciting!

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22 Sales Buzzwords You Love to Hate – and How to Use Them the Right Way

Sales Hacker

We’re over talking about it, says Mandy Sullivan , CSR Supervisor at GFS Chemicals. “At There are better, more direct words you can use when asking a customer for something. Account-based anything”. Writing special content for special accounts. Bada bing, bada boom, easy peasy, right? Not exactly. It’s not that new anymore.”

Hiring 125
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Don’t Give Up On The Obvious

Rob Jolles

I’m sure it does, because most of us are guilty of the exact same behavior. After trying a myriad of ideas involving sophisticated chemicals, ultrasonic weapons, and a substantial budget to battle thousands of pigeons, the actual solution that worked beautifully cost less than $25. Sound familiar?